Download This Free, Easy-to-Follow Guide to Franchise Marketing!
Traditionally, franchise marketing included platforms such as print advertising, TV advertising, radio, direct mail, and PR. In today’s digital age, that’s expanded to the online realm, where the top contenders are SEO, PPC, social media, video, and local search engine marketing. Your online presence is your modern ticket to more leads and sales, but digital marketing for franchises isn’t a walk in the park because of the way multi-location franchises are structured.
At Blue Corona, our goal is to make franchises as successful as possible—and specific digital marketing strategies will do it. To help you navigate the world of franchise digital marketing, our team of experts created this guide (based on our online Franchise Marketing Strategy Guide) to get you started.
After downloading the guide, you’ll learn:
- A ground-level, in-the-trenches guide to digital marketing essentials for franchises and how to use them—including:
- Search engine marketing
- Content marketing
- Your website
- Social media, including video
- Pay-per-click advertising, both display and search
- Email marketing
- Analytics and reporting
- Real-world examples of problems franchisees and franchisors face with their digital marketing strategy
- How to overcome them
