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Blue Corona and RYNO Strategic Solutions Merge, Pioneering a New Era in Digital Marketing for Home Service Contractors

3 minutes

Phoenix, AZ: RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, are thrilled to announce that the companies are merging effective Oct. 1, 2024. This strategic union combines nearly 30 years of expertise from both companies, unifying under the RYNO Strategic Solutions brand, creating an unrivaled market leader.

Mike Wilson, Chief Executive Officer of RYNO and its parent company, EverService Holdings, LLC, expressed his enthusiasm for the merger, “With the combination of Blue Corona and RYNO, we are poised to lead the home services industry into a new era of innovation and growth. This merger allows us to deliver a comprehensive, best-in-class suite of marketing solutions that will benefit all of our current and future clients.”

With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions will offer unmatched expertise and a robust portfolio of services designed to help contractors create, capture, and convert more leads from their digital marketing investments.

Chris Yano, Chief Marketing Officer and Co-Founder of RYNO, added, “Together, we are committed to enhancing performance, setting higher standards, and driving innovation to solidify our position as the leading digital marketing agency for the trades.”

RYNO Strategic Solutions is a wholly owned subsidiary of EverService Holdings, LLC, a portfolio company of Sunstone Partners. Sunstone Partners is a growth-oriented private equity firm that invests in founder-owned, bootstrapped businesses in tech-enabled services and software industries.

About RYNO Strategic Solutions

RYNO Strategic Solutions is the premier digital marketing agency for home service businesses. With a team of seasoned digital marketers and a data-driven approach, RYNO Strategic Solutions partners with contractors to maximize their online presence and drive growth through customized digital marketing strategies. Now, with the merger of Blue Corona, RYNO Strategic Solutions is set to lead the industry into a new era of innovation and success.

About EverService

EverService Holdings, LLC is a premier provider of tech-enabled business solutions, dedicated to empowering companies of all sizes to grow and scale. The company delivers exceptional results through vertically focused digital marketing services, including website design and management, search engine marketing, social media, email, and video marketing, as well as customer engagement services like 24/7 call answering, job booking, inbound and outbound sales, and client and patient intake. Our market-leading brands, including RYNO Strategic Solutions, iLawyer Marketing, Alert Communications, and Nexa Receptionists, exemplify our commitment to innovation and excellence in service delivery.

About Sunstone

Sunstone Partners is a growth-oriented equity firm that makes majority and minority investments in technology-enabled services and software businesses. The firm seeks to partner with exceptional management teams, often as their first institutional capital partner, to help accelerate organic growth and fund acquisitions. Founded in 2015, the firm has $1.7 billion of committed capital to its three funds. Sunstone Partners has been recognized as one of Inc. Magazine’s “Founder-Friendly Investors” list in 2020, 2021, 2022, and 2023. For more information, visit www.sunstonepartners.com.

Picture of Brandon Doyle

Brandon Doyle

 Brandon is Blue Corona's Sr. Director of Marketing and host of BlueTube, the home services podcast powered by Blue Corona. With more than a decade of marketing experience, Brandon leads the charge on Blue Corona's growth strategies and works closely with our partner organizations like ServiceTitan and Nexstar. When he's not analyzing marketing data, you can find Brandon enjoying the outdoors with his wife and two daughters (or if he's lucky, on the golf course).

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// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

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At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

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Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

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