Email Marketing Services
Generate & Close More Leads with Targeted Campaigns from a Top Email Marketing Company
With an average 4,400% return on investment (ROI), email marketing is an affordable and highly effective way to generate and close more leads.
In today’s online-all-the-time world, consumers are connected to digital technology 24/7. With all the noise, it can be hard for you to stand out above your competitors. Opt-in email marketing is one of the best ways to stay in front of prospects and existing customers—92% of US adults use email, and 70% on average have used a coupon or discount from a marketing email in the past seven days.
When done right, email marketing campaigns are simple, efficient, cost-effective, and read by relevant eyes. Opt-in email marketing, drip email marketing, and marketing automation from Blue Corona are a low-cost way to increase referrals, up-sells, leads, and booked jobs (sales)!
What's Included in Our Email Marketing Services
Services from our full-service email marketing agency always include a custom-designed email template, professional copywriting services, and advanced analytics tracking and reporting.
Building Opt-In Email List
- Working with your team to add opt-in email signs up to contact forms
- Utilizing other social media and paid strategies to continue to grow the list
- Adding new opt-in sign-ups for before each new email blast
Designing Custom and Proven-Template Email Layouts
- Analyzing what content most users interact with on your site
- Working with experienced designer to create email template that fits your brand
- Using data from previous email campaigns to incorporate proven design elements
Creating Custom Email Content
- Working with your company and target audience to write valuable content for them
- Running contests and giveaways to increase engagement
- Designing for engagement and conversions
Tracking Your Email Campaigns
- Tracking sends and delivery rates
- Tracking open and click-through rates
- Tracking web visits, leads, sales, and revenue for each email blast
Testing Your Email Campaigns
- Split-testing subject lines
- Split-testing send times and dates
- Split-testing copy and offers
- And more!
Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
- And more!
Request Service
Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services
Why Choose Email Marketing Services? It’s a Cost-Effective Way to Grow Your Business
Opt-in email marketing campaigns are a highly effective way to grow your home services business. What does “opt-in” mean? It means sending your messages—whether they’re to existing customers, prospective customers, referral partners, or vendors—to people that have chosen to receive them.
This targeted email marketing service is the direct opposite of sending unsolicited messages to unsuspecting random prospects because opt-in messaging is far more effective.
You Have a Business to Run—Let Us Manage Your Email Marketing Campaigns
Most business owners simply don’t have the time, tools, or resources to create content and manage on-going email marketing campaigns in-house. Nevertheless, email marketing is a foolproof way to increase your overall marketing performance, and it perfectly complements and enhances other types of marketing strategies such as pay per click advertising, SEO, print, and TV.
That’s why we offer full-service email marketing. We do everything for you, from idea generation to execution and reporting.
Watch Out for Free Email Marketing Services or Free Email Marketing Software
Here’s the thing about free things—you get what you pay for. When it comes to marketing automation software, if you’re not buying a product, you are the product. That’s why it’s always best to avoid “free” email marketing services.
Blue Corona provides turnkey, “do it for me” full-service email marketing solutions, either through our preferred email marketing software Campaigner or your existing bulk email marketing software (like MailChimp) for large and small businesses.
We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns throughout the social media world. We also establish benchmarks for improvement. Our email marketing campaigns utilize:
- Custom, professionally designed email templates
- Email blasts for targeted campaigns
- Remarkable conversion-oriented content
- Social media sharing features (Facebook, Twitter, etc.)
- Advanced tracking and analytics tools
- Monthly reporting
- Website archiving features
- And more
Whether you need help with bulk email marketing, formatting your newsletter template, building an opt-in email list, creating compelling copy, or accurately tracking your campaign results, our agency can help!
What Types of Companies Can Benefit from Email Marketing?
Then, yes, your company can benefit from email marketing.
Although almost every type of business can benefit from opt-in email marketing campaigns, Blue Corona specializes in email marketing newsletters and campaigns for small business, enterprise, and ecommerce, as well as:
- Franchises
- Remodeling companies
- HVAC companies
- Plumbers
- Roofing companies
- And others
If you own a business with an existing customer base, opt-in email marketing campaigns are one of the best ways to increase referrals, leads, and sales for a low cost.
Looking for the Best Email Marketing Services in the USA? Our Top Email Marketing Agency Is the One You’ve Been Searching For
Blue Corona is much more than an SEO or email marketing company—we truly see ourselves as an internet marketing partner to your business. We market your business as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping small to medium sized home services companies get more leads and sales from the web. Our best email marketing examples have been turned into case studies, so don’t forget to check them out!
Industries We Serve
Include but are not limited to:
Case Study
Email Marketing Generates 160 Leads In One Month
Download – SEO Case Study Form
Why Choose Blue Corona Over Other Email Marketing Companies?
At Blue Corona, we try and let our clients speak for us. Take a look at our Email Marketing Reviews and hear straight from them why we are the best email marketing company for your needs. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own your email marketing creatives. Some marketing automation companies won’t let you keep your email designs when you leave. Not us.
- You’ll optimize your marketing costs. All your email campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You get the peace of mind that we will bend over backwards for you. We believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated email marketing specialist.
- You get detailed monthly reports (you can actually understand) that connect email marketing performance to your bottom line.
// Testimonials
See What Our Clients Are Saying
"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."
"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."
"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."