HVAC Email Marketing
Use Opt-In Email Marketing as a Low-Cost Way to Increase Referrals, Up-Sells, Leads, and Booked Jobs (Sales)!
Would you believe us if we told you an email marketing campaign is 40 times more effective at acquiring new customers than Facebook or Twitter? And 44 percent of email recipients have made at least one purchase last year based on a promotional email? If you don’t believe us, you should. Email marketing have proven to be a cost-effective way to maximize your HVAC company’s online marketing efforts.
Ready to start HVAC email marketing for your company? Blue Corona’s email marketing specialists are here to help—from designing a template and generating an opt-in list, to distributing and tracking your email newsletter campaigns.
Our Email Marketing Process for HVAC Contractors
Our process for email is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Building Opt-in Email List
- Working with your team to add opt-in email signs up to contact forms
- Utilizing other social media and paid strategies to continue to grow the list
- Adding new opt-in sign-ups for before each new email blast
Designing Custom And Proven-template Email Layouts
- Analyzing what content most users interact with on your site
- Working with experienced designer to create email template that fits your brand
- Using data from previous email campaigns to incorporate proven design elements
Creating Custom Email Content
- Working with your company and target audience to write valuable content for them
- Running contests and giveaways to increase engagement
- Designing for engagement and conversions
Tracking Your Email Campaigns
- Tracking sends and delivery rates
- Tracking open and click-through rates
- Tracking web visits, leads, sales, and revenue for each email blast
Testing Your Email Campaigns
- Split-testing subject lines
- Split-testing send times and dates
- Split-testing copy and offers
- And more!
Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
- And more!
Looking for a Cost-Effective Way to Grow Your HVAC Business?
Many business owners fear email marketing because they don’t want their newsletters to be sent to the spam folder. But with opt-in email marketing, you don’t have to worry about that! Opt-in email marketing campaigns are a highly effective way to grow your HVAC business. Instead of sending your email to a randomly generated list of homeowners, we only send your email newsletter to a targeted list of people that have chosen receive information from you. This type of email marketing is the direct opposite of sending unsolicited messages to unsuspecting random prospects and opt-in messaging is far more effective at getting you the leads (and sales!) you’re looking for.
You Have an HVAC Business to Run; Let Us Handle Your Email Marketing Campaigns
When it comes to installing an air conditioner or repairing a furnace, you’re the expert. But when it comes to marketing your HVAC business online, it’s likely that you don’t have the time, tools, or resources required. When it comes to creating and managing ongoing email marketing campaigns, we’ve got your back. Email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV.
Blue Corona provides turn-key, “do it for me” email marketing solutions for HVAC companies. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
Whether you need help formatting your email newsletter template, building an opt-in email list, creating compelling copy, or accurately tracking your email marketing results, Blue Corona can help! If you own an HVAC company with an existing customer base, opt-in email marketing campaigns are guaranteed to increase referrals, leads, and sales.
Why Choose Blue Corona for HVAC Email Marketing?
Blue Corona is much more than an SEO or email marketing company—we truly see ourselves as a web marketing partner to your business. We market your HVAC company as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Case Study
HVAC Company Generates 160 Leads In One Month from Email Marketing
Download – SEO Case Study Form
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and email marketing company on the planet! Unlike other email marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “email gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our email marketing clients:
- A dedicated Account Manager, someone who understands business and paid search, to be your guide
- Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software because better data drives better results
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