Google Local Services Ads for HVAC Companies

Local Services Ads for Heating & Air Conditioning Companies: More Leads from Local Customers

HVAC contractors can now be found at the very top of Google search results for searches like “air conditioning repair” and “HVAC contractor near me” with Google Local Services ads for HVAC companies. Now, you can connect online with ready-to-book customers, helping you increase leads and sales from your digital marketing campaigns.

Download the Case Study: 24:1 ROI From Local Services Ads >>

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What's Included In Our Local Services Ads Management

Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process. We cover it all from start to finish, including:

Your Local Services ads application is completed for you, and we then help you and your team navigate all required licenses, insurance, and background check materials to get the Google Guarantee for your heating and air conditioning business. With the Google Guarantee, you're verified as a Google-trusted company, which builds trust with local customers.
You get an optimized business bio for your HVAC company that showcases the most important aspects of your business to customers and help them choose which provider to contact. These company bios are shown on your Local Services profile page, and you can choose up to 5 ways to highlight your business, which will be verified by Google.
You get the confidence that your campaign is performing at its best through transparent cost-per-lead monitoring and revenue attribution. Measurably improve your ROI from Local Services ads with Blue Corona, the leader in HVAC digital marketing services.
You'll know your money isn't being wasted on non-serviceable repair or install leads with our Local Services ad management. When unqualified customers call you, our team disputes the cost of the lead with Google on your behalf, getting you a refund and allowing you to focus on running your business while optimizing your Local Services marketing investment.

Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Get Your HVAC Company Google Guaranteed

Did you know that 97% of people read online reviews for local businesses? Your online reputation is critical to increasing leads and sales from the web. Adding Local Services ads for HVAC companies into your mix of marketing gives homeowners in your service area the confidence that you are a reputable company who does great work—plain and simple.

How Google Local Services Ads Work

Local Services is a pay per lead platform owned by Google. Unlike traditional PPC ads, you only pay when someone calls your business, not when they click on your ad. As an HVAC company, you know heating and air conditioning, not the ins and outs of Local Services ad management.

How Google Guarantee & Local Services Ads Work

1.) You apply for the Local Services ads program – Local Services ads for HVAC companies are now available across the United States. The first step is to apply for the program and start the Google Guarantee verification process.

2.) Blue Corona assists you in the application process – During the application process there is a lot of documentation to submit on behalf of your company. As a Google Premier Partner, the Blue Corona team works directly with the Local Services support team at Google to ensure all business licenses, employee and owner background checks, and documentation are submitted accurately and on time.

All documentation must be submitted within 90 days of beginning your application.

3.) Blue Corona sets up your Local Services profile – You tell our Local Services management team what services you want to be found for (repairs, maintenance, installs, indoor air quality, etc.) and we set up your campaigns to align with your business goals.

4.) Blue Corona manages your campaign – Throughout each month, we work tirelessly to optimize your Local Services costs and increase leads for your business. At the end of each month, we’ll meet with you to recap campaign performance and deliver any recommendations to improve results.

5.) Blue Corona Tracks, Tests, Tweaks, and Repeats – Our proven process has resulted in increased leads and more revenue growth for more than 100 HVAC contractors across the country.

Read more: Everything You Need to Know About Local Services Ads

Google Local Services Ads Ranking Factors for HVAC Contractors

Local Services ads for HVAC contractors are pay per lead ads, meaning when someone books a call with your company, you pay Google directly (not your digital marketing partner). In order to increase leads and sales and optimize your marketing costs from Google Local Services, you need an HVAC marketing company that works directly with Google—like Blue Corona.

Blue Corona is a Google Premier Partner, a distinction reserved for the top 3% of marketing agencies in North America. Our HVAC PPC marketing specialists will optimize your Local Services ads to adhere to (and maximize the benefits of) the Local Services algorithm. These ranking factors include:

  • Your review score and the number of reviews your HVAC company receives
  • Your responsiveness to customer phone calls and requests
  • Your proximity to potential customers’ locations
  • Your company’s business hours

Case Study

24:1 ROI from Google Local Services Ads

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Why Select Blue Corona Over Other PPC Companies?

At Blue Corona, we try and let our clients speak for us. Take a look at What Other Home Service Companies Have To Say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

  • You Don’t Have to Worry About Long-Term Contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll Own Your Ad Creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
  • You’ll Optimize Your Marketing Costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
  • You Get a Dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
  • You Get Detailed Monthly Reports (you can actually understand) that connect Local Services performance to your bottom line.
// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal

Partnerships & Awards

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience