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Local Services Ads Management for Roofing Companies

Become a Google Guaranteed Roofing Company

Google Local Services ads (Google Guaranteed) are an affordable way for roofing companies to increase leads and sales from the web and earn the trust of local customers. Found at the very top of Google, Local Services ads connect your roofing company with customers in your most profitable service areas.

At Blue Corona, we specialize in running Local Services ads for roofing companies. Our full-service Local Services ad management services mean we handle all of the nitty-gritty work for you, while you focus on what matters most: Running your business.

Contact us online to learn more about how you can increase leads and sales via Local Services ads, or keep reading to learn more about Local Services ads for roofers.

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Local Services Ads Management for Roofing Companies: What’s Included

Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process—that’s why. We cover it all from start to finish.

In order to become a Google Guaranteed Contractor, your company and employees must first pass a rigorous application process. Let Blue Corona help you and your team navigate all required licenses, insurance, and background check materials to get the Google Guaranteed badge. With the Google Guaranteed badge, Google will refund your customers if they aren’t satisfied with the roofing services you provided. Google will refund up to the amount paid for jobs booked through Local Services, with a lifetime cap for coverage.
You get an optimized business profile for your company that showcases the most important aspects of your business to local customers. Your Local Services profile is then displayed to users who click on your ads. You can choose up to 5 different ways to highlight your business, all of which are verified by Google. We also help you add unique value propositions to your Local Services profile that resonate with local customers, further differentiating your brand online from your top competitors.
Blue Corona’s team will work with you to identify the roofing services you want to be found online for. For roofers, this includes: Roof inspections, roof installations, roof repair, and attic venting. You’ll also able to advertise related services you may offer in addition to your roofing services as part of Local Services advertising for roofers, including: Gutter installation and repair, skylight installation and repair, storm/wind damage roof repair, and others.
Not sure the best way to manage your Local Services ads month in and month out? Let Blue Corona help! Our Google Premier Partner team will consult on the best strategy to maximize lead flow and get more from Local Services ads, including setting your ad bidding strategy and continually optimizing your ads for better performance (more calls). Learn more about Local Services bidding options here.
You get the confidence that your campaign is performing at its best through transparent cost-per lead monitoring and revenue attribution. Measurably improve your ROI from Local Services ads with Blue Corona, the leader in home services digital marketing.
As a Google Guaranteed roofing contractor, you have the ability to dispute Local Services leads if they’re not qualified. When unqualified customers call you, our team of Local Services specialists will dispute the cost of the lead with Google on your company’s behalf, getting you a refund in the process. Disputing leads saves you money from your marketing budget.
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Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Optimize Your Local Services Ads for Google’s Ranking Factors

In order to rank at the top of Google’s Local Services results, you need to optimize your Local Services profile and ad campaigns for Google’s four primary ranking factors:

  1. Number of reviews and average review rating – Do you have a lot of reviews on Google My Business? What is your aggregate review rating (0-5)?
  2. Responsiveness – Do you answer homeowners’ calls when they contact you via Local Services?
  3. Proximity to searchers – How close is your place of business to the person searching? Does your Google My Business listing (and other NAP citations) include the searcher’s location as one of your dedicated service areas?
  4. Maximum bid – How much are you willing to pay per lead, and what is your bidding strategy: Setting a maximum bid per lead or maximizing leads? Learn more about Local Services ads bidding here.

Get the Google Guaranteed Badge & Start Advertising on Local Services

For roofers, Local Services ads are a sure way to increase leads and sales, helping you connect with more local customers in your market.

Contact us online to get started or to learn more about our Local Services ad management services for roofing companies!

Case Study

24:1 ROI from Google Local Services Ads

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Why Select Blue Corona Over Other Local Services Ad Management Companies?

At Blue Corona, we try and let our clients speak for us. Take a look at what other contractors like you have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

  • You Don’t Have to Worry About Long-Term Contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll Own Your Ad Creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
  • You’ll Optimize Your Marketing Costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
  • You Get a Dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
  • You Get Detailed Monthly Reports (you can actually understand) that connect Local Services performance to your bottom line.
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we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

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At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
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Capture & Convert More Leads

without spending a dollar more on marketing

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Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
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