Pay Per Click Advertising for Bathroom Remodelers
Want more leads and booked jobs? Get them with pay per click advertising for bathroom remodelers
If you’re not testing and investing in pay per click (PPC) advertising, you’re missing out. Savvy bathroom remodeling companies know that the key to getting more leads and booked jobs from the web is to maximize your first-page real estate on search engines like Google, Bing, and Yahoo.
If you search Google for a keyword or keyword phrase relevant to your business and you don’t see your website on the first page, you’re choosing to send prospective customers to competing bathroom remodeling companies
Work with a pay per click company that understands your business and has a proven track record helping bathroom remodeling companies measurably improve their PPC advertising performance. Whether you’re looking to fine-tune your existing PPC campaign or you’re starting from scratch and need a complete pay per click setup, our specialists are ready to help. Contact us today to get started!
Bathroom Remodeling PPC Services:
What's Included In Our Bathroom Remodeling PPC Services
PPC advertising is a cost-effective, quick way to get more website traffic, leads and sales. When you choose Blue Corona to manage your pay per click campaigns, you’ll get:
A Digital Competitor Analysis, Including:
- Completing a market analysis of your service areas and industry
- Finding local competitors currently investing in PPC with higher ad positioning
- Analyzing search terms, monthly search volumes, and more in your market
- Creating and setting revenue and cost-per-lead goals
Custom, Data-Driven Ads, Including:
- Researching keywords to find what and how your customers are searching for your services
- Creating ad copy and creatives for high-performing ads
- Split-testing ad copy and creatives
- Conducting competitor research on ad copy and creatives
PPC Ad Tracking and Analytics, Including:
- Tracking click-through-rate
- Tracking and optimizing cost-per-click
- Tracking leads, calls, and sales
- Attributing revenue to each paid campaign
PPC Campaign Management, Including:
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring the average position, click-through-rate, and cost-per-click
- And more optimizations for campaign improvement
Paid Search Campaigns, Including:
- Paid ads that target consumers based on their queries in search engines
- PPC-ad-specific landing page optimizations
- Coordinated paid search and SEO campaigns
- Display advertisement campaigns
- Retargeted ads and remarketing campaigns
Benefits of PPC for Bathroom Remodelers
PPC Ads are Visible & Relevant
The two biggest benefits of PPC advertising are controlled visibility and relevance. Traditional advertising, which many remodeling companies continue to rely on, interrupts people that may or may not be interested or in the market for your product/service. Pay per click advertising only puts your message or ad in front of people actively interested in it or ready to make a buying decision. The odds are extremely high that someone searching for a “bathroom remodeler, Washington DC” needs and is interested in hiring a bathroom remodeler!
In fact, 75% of people who click on ads say that search ads are helpful in finding the information they need.
PPC Ads Are Highly Controllable & Have Manageable ROI
Search engine marketing (SEM) is comprised of pay per click (PPC) advertising and search engine optimization (SEO). Many bathroom remodelers make the mistake of favoring one strategy over the other. It is not uncommon for a remodeler to hear from a friend that SEO is better than PPC and refrain from any further investigations of PPC advertising. Blue Corona is one of the top SEO companies for bathroom remodelers in the country and we can say, without question, that the bathroom remodeling companies having the most success marketing their businesses online use both strategies.
Pay Per Click Services Our Bathroom Remodeling Clients Swear By
- Paid Search Campaigns – Not only do 75% of people say paid search ads make it easier to find the information they need, but 41% of clicks also go to the top three paid ads on the search results page (Wordstream). Paid search ads target consumers by the keywords they type into the search bar, meaning it’s the best way to grab someone’s attention at the moment they’re looking for your product or services.
- Social Media Campaigns – The average social media user spends two hours on social media sites each day. However, thanks to most social media platforms’ algorithms, it’s nearly impossible for businesses to be noticed—unless you put money behind it.
- Google Ads Management – Google Ads (formerly Google Adwords) is Google’s proprietary ads platform. With an unprecedented reach, businesses make an average of $2 in income for every $1 they spend in Ads (Google).
- Bing Ads Management – As a Bing Partner, you can be sure to get the most return for your ad spend.
- YouTube Advertising – YouTube is arguably the second most popular search engine, and the evolving consumer preference for video isn’t a trend. Consumers are 27 times more likely to click through online video ads than standard banners, and companies which use video ads in their marketing grow revenue 49% faster year-over-year than those which don’t.
- Display Ads Management – Display ads, run through the Google Display Network, show your ads to consumers while they’re browsing other websites. You’ve likely seen display advertisements on popular news sites, weather sites, and even on smaller blogs you follow.
- Remarketing – Customers who see retargeted ads are 70% more likely to convert on your website. Learn more about remarketing and get started today!
How We Help Bathroom Remodelers with PPC
For all pay per click (PPC) advertising’s advantages, there are some potential drawbacks. Extra time is not something many bathroom contractors have. PPC platforms like Google Ads and Microsoft’s Ad Center are fairly complex (and this is being polite). While it is true that many remodelers generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.
Blue Corona has a proven pay per click setup and management system specifically designed for bathroom remodeling companies.
Unlike other pay per click companies, Blue Corona started as a measurement and ad tracking company. Some of you are probably saying, “so what?” Well, better data equals better results – guaranteed! Our PPC management team has tools and technologies our competitors don’t. This provides us with never-before-seen insights into your account performance.
For example, wouldn’t it be nice to know which keywords generate the best phone leads? Do you get better leads and jobs from people searching for, “custom bathrooms city state” or “bathroom remodeling companies”? Our PPC team can answer this question! We track that and adjust your account settings to emphasize the keywords that produce the best results!
Whether you already have an existing PPC campaign or not, we can help! If you have an existing campaign, our team will start with an pay per click audit. We’ll show you changes to make that will measurably improve your PPC performance and ROI and we’re not talking about an incremental increase. Our recommended changes will more than offset the price of the audit or the PPC audit is free!
If you’re new to pay per click advertising and you’d prefer to walk a bit before we start jogging together, drop us a line today and get a free analysis of your website along with a demo of how PPC advertising can help your bathroom remodeling business!
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What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and PPC company on the planet! Unlike other PPC companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “paid search gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our remodeling PPC clients:
- A dedicated Account Manager, someone that understands business and paid search, to be your guide
- Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
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