Display Advertising Campaign Management from the Pros

While most SEM and SEO campaigns focus on getting more visitors to your website from the search results, most of a typical user’s time is not within a search engine page—instead, they are reading and visiting thousands of other websites for news, information, entertainment, recipes, and more.

Display ads, run through the Google Display Network, can easily complement any Google Ads campaign to increase brand awareness and funnel more visitors to your website as they browse the web. You’ve likely seen display advertisements on popular news sites, weather sites, and even on smaller blogs you follow.

Interested in starting up a display ads campaign for your small business? Read more about our approach below or contact us online to request a free marketing consultation.

How Your Company Can Use Display Ads to Drive Relevant Traffic to Your Website

When we help small businesses with their display advertisements, we focus on four main things:

The goal of the ads (typically to raise brand awareness or drive more visitors to their website)
The segmenting of the ads (we want to target the ads appropriately to reach potential customers interested in their products or services within their service area)
The messaging and imagery of the ads (we want the display ads to pop on the page and stand out while providing a clear call to action with complimentary imagery, fonts, and colors—we use our in-house design team to help execute this!)
The results (our paid search team is constantly reviewing the results of display ads, testing new targeting or messaging, and tweaking the campaign to give the best ROI to the small business owner)

Our Approach to Display Ads Management

Accurate measurement and tracking is the foundation of every Blue Corona service, including display ads and paid search advertising. If you don’t know exactly where you are today, you can’t maximize your results. Before you spend a penny on running display advertisements for your small business, you need to put the right analytics tools in place and gather some baseline data. You need to know how your website functions today as a sales rep. This process can take anywhere from a few days to a week or a month. The process is important. If you’re serious about results, don’t skip this step!

If you already have an existing pay-per-click account, our team will start with a PPC audit. We’ll review what you’ve done in the past and give you actionable recommendations for improving your performance in the future. For clients utilizing us for display ads and paid search management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing (testing text ads, image-based ads, and even video ads); from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.

Get Started On Your Display Advertising Campaign

If you’re ready to get started on growing your business and making more online sales through display advertisements, contact us today. Our team is eager and experienced in helping small businesses grow their online presence and marketing strategy. Learn more by calling us today: (800) 696-4690

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Penguin Air, Plumbing & Electrical

Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Display Advertising Services

Display Advertising Campaign Management from the Pros