HVAC Pay-Per-Click Services (PPC)
Accelerate Lead Growth with PPC Ads and Show Up Every Time Homeowners Search Online
Blue Corona’s pay-per-click (PPC) advertising services put you directly in front of local homeowners who need HVAC services.
We’re not like ordinary ad agencies. Yes, we’re an HVAC PPC agency, but we’re more like a lead-generating, revenue-boosting digital marketing partner.
Leading HVAC companies leverage our PPC services to drive growth as part of an integrated approach to internet marketing.
- Blue Corona has a long, proven record of helping HVAC companies maximize their ROI from pay-per-click campaigns.
- We are a Google Premier Partner, a distinction reserved for the top 3% of all North American Google partners.
- We’re a Microsoft Advertising Partner, too – we expand your search footprint to maximize visibility with homeowners.
- We specialize in full-service digital marketing for HVAC companies –your marketing channels work better together with Blue Corona.
Overview of Our HVAC PPC Services
Our proven, methodical approach to pay-per-click delivers a higher volume of leads at a lower cost per lead.
Keyword Research
Campaign Strategy
PPC Landing Pages
Pay-Per-Click Management
A/B Split Testing
Conversion Rate Optimization
Google Ads & Microsoft Advertising Management
PPC Advertising Drives Growth for HVAC Companies
Traditional HVAC advertising is inefficient – you’re lost in the noise trying to reach a homeowner who doesn’t need your help. PPC puts you front-and-center with local homeowners searching for the services you provide. Now that’s an HVAC advertising strategy that delivers.
Increase Website Traffic
Generate Qualified Leads
Grow Revenue
Optimize Marketing Costs
Differentiate Your Brand
HVAC Company PPC Case Studies
Google Ads Deliver 1,214% Return on Ad Spend for HVAC Company
PPC & SEO Work Together to Maximize Lead Flow for HVAC Company
Cost Per Lead Falls 77% After HVAC Company Hires Blue Corona for PPC
Advertising for plumbing, HVAC, and electrical services in a large market can get expensive – FAST. One contractor realized this when three previous agencies produced an unacceptably high cost per lead (CPL). Blue Corona flipped the script, increasing leads and reducing the cost per lead. A huge conversion rate improvement was key. Read more.
Frequently Asked Questions
How much does PPC cost for HVAC keywords?
Here’s a trap to avoid: Steer clear of agencies that say “The average cost per click for HVAC keywords in Google Ads is between $1 and $2.” With their pricing, that sentence alone would cost you a bunch of money.
First, only a sucker pays the “average” cost per click. The so-called “average” cost per click is designed with one goal: Get you to spend more money. Our approach to campaign management gets you leads at the best cost per click, not the average CPL.
Second, click costs vary dramatically from market to market, depending on the level of competition in the auction. We manage your ad spend to maximize performance in your local market.
Finally, your cost per click may fluctuate depending on your goal. For example, if you want to maximize leads, you may be willing to pay more per click. On the other hand, if you care more about the best possible cost per lead, you might bid lower for clicks. Our PPC specialists are experts at finding the sweet spot based on your lead generation goals and your cost-per-lead tolerance.
What are the best HVAC keywords for PPC?
Do PPC ads work for HVAC contractors?
What are Google Local Service Ads?
Google Local Service ads are an affordable way for contractors and other local businesses to increase leads and sales from the web. Local Service Ads – sometimes called LSA or GLSA, for short – connect you with homeowners who search on Google for the services you offer. You only pay for the ads if a customer calls you directly through the ad. Blue Corona’s Local Service Ads management service lets you focus on running your business while we focus on making the phone ring.
How do I get the Google Guaranteed badge on my ads?
Your business can become a Google Guaranteed HVAC company and earn a Google badge to give you extra credibility with homeowners. You can apply for the Google Guaranteed program after signing up for Local Services Ads. Google will check your business license, insurance and customer reviews. They’ll also perform a background check of employees (at no cost to you). Blue Corona can help answer your questions about getting the Google Guaranteed badge as an HVAC contractor.
HVAC Pay-Per-Click Case Study
HVAC Company Earns A 794% Return On Ad Spend
Download – SEO Case Study Form
What Makes Blue Corona Different from Other HVAC Pay Per Click Management Companies?
Our goal is to be the best analytical, data-driven online marketing and PPC company on the planet! Unlike other PPC companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “paid search gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our HVAC PPC clients:
- A dedicated Account Manager, someone who understands business and paid search, to be your guide
- Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software because better data drives better results
Partnerships & Awards
