PPC Management Services That Increase Your Leads & Sales

Your insulation business needs customers to survive. Why not advertise where 97% go to find contractors—online? Pay-per-click advertising (PPC) for insulation companies is one of the best and most cost-effective ways to reach thousands of potential customers without breaking the bank.

Blue Corona is a PPC marketing agency specializing in managing PPC campaigns for insulation contractors and other home service businesses across the United States. A Google Premier Partner and Microsoft Advertising Partner, our PPC analysts will fill your sales pipeline with high-quality leads in your most desired service areas.

Fill out the form below or contact us online to request an analysis of your current PPC campaigns and custom PPC recommendations from our paid search specialists!

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What’s Included in Our PPC Marketing Services for Insulation Companies?

While PPC for insulation companies is a great way to get noticed online, it’s not always easy to manage. That’s why it helps to work with a marketing agency experienced in PPC management for insulation companies, like Blue Corona.

Performing a Digital Competitive Analysis

Completing a market analysis of your service areas and consumer search behavior
Finding local competitors investing in PPC advertising with higher ad positioning
Analyzing search terms (keywords), monthly search volumes, competitor ad copy
Creating and setting cost-per-lead goals to manage your campaigns

Custom, Data-Driven Ads

Researching what keywords your customers search and how they search for your services
Creating ad copy and creatives for high-performing ads
A/B testing ad copy and creatives for higher click-through rates (CTR)
Conducting competitor research on ad copy and creatives

PPC Ad Tracking & Analytics

Tracking impression share and ad positioning per campaign
Tracking click-through rate (CTR)
Tracking and optimizing your cost-per-click (CPC)
Tracking leads, sales, and revenue
Attributing revenue to each paid campaign

PPC Campaign Creating & Management

Building custom PPC campaigns aligned with each of your products and service lines
Managing and tweaking bids for each campaign
Managing your monthly ad budget
Monitoring the average position, CTR, and CPC

Display & Remarketing Advertising

Display advertising campaigns to grow brand awareness and place your brand in front of new, prospective customers
Remarketing (retargeted) campaigns to stay top of mind with previous website visitors
Integrated search, display, and remarketing campaigns

Paid Advertising Across Multiple Platforms

Get Started with Blue Corona Today

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Company:*
Phone*
Email*
Annual Revenue*
Industry*
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Penguin Air, Plumbing & Electrical

Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

PPC Case Study

73:1 Return on Ad Spend for Insulation Contractor

Download – SEO Case Study Form

Why Select Blue Corona Over Other Insulation Marketing Agencies?

At Blue Corona, we let our clients speak for us. Take a look at these Blue Corona reviews and hear straight from our clients why we are the best marketing agency for insulation companies. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
You’ll own your ad creatives. Some PPC advertising companies won’t let you keep your ad creatives when you leave. Not us.
You’ll optimize your marketing costs. All your PPC ads are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
You’ll have peace of mind knowing that we will bend over backward for you. We believe in building partnerships, not acquiring clients.
You get a dedicated Account Manager to be your guide, as well as a support team that includes a PPC specialist, a PPC marketing analyst, a web designer/developer, and an account manager to serve as your single point of contact.
You get detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line.

// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Pay-Per-Click Advertising for Insulation Companies

PPC Management Services That Increase Your Leads & Sales

Get a FREE PPC Analysis

What’s Included in Our PPC Marketing Services for Insulation Companies?

While PPC for insulation companies is a great way to get noticed online, it’s not always easy to manage. That’s why it helps to work with a marketing agency experienced in PPC management for insulation companies, like Blue Corona.