Plumber PPC Marketing Services
Want More Booked Jobs? Get Them with Pay Per Click Advertising for Plumbers
Want more leads and booked jobs for your plumbing company? If you’re not testing and investing in pay per click (PPC) advertising, you’re missing out. Savvy plumbers and plumbing companies know that the key to getting more leads and booked jobs from the web is to maximize your first-page real estate on search engines like Google, Bing, and Yahoo.
If you search Google for a keyword or keyword phrase relevant to your business and you see plumbing ads for companies other than yours, you’re choosing to send prospective customers to competing plumbing companies.
Plumbing PPC Services We Specialize in :
What's Included In Our Plumbing PPC Services
PPC advertising is a cost-effective, quick way to get more website traffic, leads and sales. When you choose Blue Corona to manage your pay per click campaigns, you’ll get:
A Digital Competitor Analysis, Including:
- Completing a market analysis of your service areas and industry
- Finding local competitors currently investing in PPC with higher ad positioning
- Analyzing search terms, monthly search volumes, and more in your market
- Creating and setting revenue and cost-per-lead goals
Custom, Data-driven Ads, Including:
- Researching plumbing keywords to find what and how your customers are searching for your services
- Creating ad copy and creatives for high-performing ads
- Split-testing ad copy and creatives
- Conducting competitor research on ad copy and creatives
PPC Ad Tracking and Analytics, Including:
- Tracking average ad positions by campaign
- Tracking click-through-rate
- Tracking and optimizing cost-per-click
- Tracking leads, calls, and sales
- Attributing revenue to each paid campaign
PPC Campaign Management, Including:
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring the average position, click-through-rate, and cost-per-click
- And more optimizations for campaign improvement
Paid Search Campaigns Including:
- Paid ads that target consumers based on their queries in search engines
- PPC-ad-specific landing page optimizations
- Coordinated paid search and SEO campaigns
- Display advertisement campaigns
- Retargeted ads and remarketing campaigns
Benefits of PPC for Plumbers and Plumbing Companies
Plumbing PPC Ads are Visible & Relevant
The two biggest benefits of PPC advertising are controlled visibility and relevance. Traditional advertising, which many plumbing companies continue to rely on, interrupts people that may or may not be interested or in the market for your product/service. Pay per click advertising only puts your message or ad in front of people actively interested in it or ready to make a buying decision. The odds are extremely high that someone searching for a “plumber Richmond VA” needs and is interested in hiring a plumber!
In fact, 75% of people who click on ads say that search ads are helpful in finding the information they need.
Plumbing PPC Ads Are Highly Controllable & Have Manageable ROI
Search engine marketing (SEM) is comprised of pay per click (PPC) advertising and search engine optimization (SEO). Many plumbing companies make the mistake of favoring one strategy over the other. It is not uncommon for a contractor to hear from a friend that SEO is better than PPC and refrain from any further investigations of PPC advertising. Blue Corona is one of the top SEO companies for plumbing companies in the country and we can say, without question, that the plumbing companies having the most success marketing their businesses online use both strategies.
Pay per click advertising offers several advantages over SEO:
- PPC advertising offers (near) immediate results; SEO can take weeks or months to start working
- PPC advertising is nearly 100% controllable; no SEO company can promise you a certain ranking
- The most accurate keyword tool (data that can be used for an SEO campaign) is a ‘live’ PPC campaign
- The return on investment (ROI) from PPC advertising can be far more easily controlled than an SEO campaign
Pay Per Click Services Our Plumbing Clients Swear By
- Paid Search Campaigns – Not only do 75% of people say paid search ads make it easier to find the information they need, but 41% of clicks also go to the top three paid ads on the search results page (Wordstream). Paid search ads target homeowners in the market for a remodel by the keywords they type into the search bar. This makes PPC the best way to grab someone’s attention at the moment they’re looking for your product or services.
- Social Media Campaigns – The average social media user spends two hours on social media sites each day. However, thanks to most social media platforms’ algorithms, it’s nearly impossible for businesses to be noticed—unless you put money behind it.
- Google Ads Management – Google Ads (formerly Google Adwords) is Google’s proprietary ads platform. With an unprecedented reach, businesses make an average of $2 in income for every $1 they spend in Ads (Google).
- Bing Ads Management – As a Bing Partner, we’re sure you’re going to get the most return for your ad spend.
- YouTube Advertising – YouTube is arguably the second most popular search engine, and the evolving consumer preference for video isn’t a trend. Consumers are 27 times more likely to click through online video ads than standard banners, and companies which use video ads in their marketing grow revenue 49% faster year-over-year than those which don’t.
- Display Ads Management – Display ads, run through the Google Display Network, show your ads to consumers while they’re browsing other websites. You’ve likely seen display advertisements on popular news sites, weather sites, and even on smaller blogs you follow.
- Remarketing – Customers who see retargeted ads are 70% more likely to convert on your website. Learn more about remarketing and get started today!
How Blue Corona Helps Contractors with PPC for Plumbers
For all pay per click (PPC) advertising’s advantages, there are some potential drawbacks. Extra time is not something many plumbing companies have. PPC platforms like Google Ads and Microsoft’s Ad Center are fairly complex (and this is being polite). While it is true that many plumbers generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.
You’ve got a business to run! Blue Corona has a proven pay per click setup and management system specifically designed for plumbing companies.
Does Pay Per Click Advertising Work for Plumbers?
Yes. Check out our PPC case studies that prove it. For example, one contractor investing in our pay per click services saw:
- 1,214% return on ad spend
- A $28 cost per lead
Another client, a contractor in Pennsylvania, saw the following results from a Local Services ad campaign:
- A 9:1 return on investment
- A $16.36 cost per lead
Unlike other pay per click companies, Blue Corona started as a measurement and ad tracking company. Some of you are probably saying, “so what?” Well, better data equals better results – guaranteed! Our PPC management team has tools and technologies our competitors don’t. This provides us with never-before-seen insights into your account performance.
For example, wouldn’t it be nice to know which keywords generate the best phone leads? With our technology, you’ll see whether it’s really worth it to pay $5.00 to see your ad appear in the top PPC spot for the phrase, “tankless hybrid water heater.” We track that and adjust your account settings to emphasize the keywords that produce the best results!
Ready to Launch Your Own Plumbing PPC Campaign?
Whether you already have an existing PPC campaign or not, we can help! If you have an existing campaign, our team will start with a pay per click audit. We’ll show you changes to make that will measurably improve your PPC performance and ROI and we’re not talking about an incremental increase. Our recommended changes will more than offset the price of the audit or the PPC audit is free!
If you’re new to pay per click advertising and you’d prefer to walk a bit before we start jogging together, drop us a line today and get a free analysis of your website along with a demo of how PPC advertising can help your plumbing business!
Case Study
Contractor Earns A 794% Return On Ad Spend
Download – SEO Case Study Form
What Makes Blue Corona Different
We strive to provide superior service by offering the following to all our franchise PPC clients:
- A dedicated Account Manager, someone who understands business and paid search, to be your guide
- Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Partnerships & Awards
