Pay Per Click Advertising for Roofing Companies
Want more leads and booked jobs for your roofing business? If you’re not testing and investing in pay per click (PPC) advertising, you’re missing out. Savvy roofing companies know that the key to getting more leads and booked jobs from the web is to maximize your first page real estate on search engines like Google, Bing and Yahoo.
If you search Google for a keyword or keyword phrase relevant to your business and you don’t see your website on the first page, you’re choosing to send prospective customers to competing roofing companies. It doesn’t matter whether your specialty is cedar shake roofing, metal roofs, slate or shingle roofing, if you want to sell more, you need to be easily found on the first page of search results!
Work with a pay per click company that understands your business and has a proven track record helping roofing companies measurably improve their PPC advertising performance.
Our PPC Process for Roofing Companies
Our process for PPC is similar to our approach to roofer marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Completing A Competitor Analysis
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
Creating Data-driven Ads
- Researching keywords to find what and how your customers are searching for your services
- Creating copy for high-performing ads
- Split-testing ad copy
- Conducting competitor research on ad copy
Tracking Your PPC Campaign
- Tracking average positions by campaign
- Tracking click-through-rate
- Tracking cost-per-click
- Tracking leads, calls, sales, and revenue by campaign
Managing Your PPC Campaign
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring the average position, click-through-rate, and cost-per-click
- And more optimizations for campaign improvement
Services Beyond Paid Search Campaigns
- Landing page optimization
- Display advertisement campaigns
- Retargeted ads and remarketing campaigns
- LinkedIn advertising campaigns
- Paid social media marketing campaigns
Benefits of PPC Advertising for Roofing Companies
Visibility & Revelance
The two biggest benefits of PPC advertising are controlled visibility and relevance. Traditional advertising, which many roofing companies continue to rely on, interrupts people that may or may not be interested or in the market for your product / service. And most people despise traditional advertising – they’ll pay for things that are otherwise free – like the radio or TV – just to avoid commercials. Online marketing strategies like pay per click advertising, only puts your message or ad in front of people actively interested in it or ready to make a buying decision. The odds are extremely high that someone searching for a “best roofing contractors in North Carolina” needs and is interested in finding a roofing company!
Highly Controllable & Manageable ROI
Search engine marketing (SEM) is comprised of pay per click (PPC) advertising and search engine optimization (SEO). Many roofing contractors make the mistake of favoring one strategy over the other. It is not uncommon for a contractor to hear from a friend that SEO is better than PPC and refrain from any further investigations of PPC advertising. Blue Corona is one of the top SEO companies for roofing roofing companies in the country and we can say, without question, that the roofing companies having the most success marketing their businesses online use both strategies.
Pay per click advertising offers several advantages over SEO:
- PPC advertising offers (near) immediate results; SEO can take weeks or months to start working
- PPC advertising is nearly 100% controllable; no SEO company can promise you a certain ranking
- The most accurate keyword tool (data that can be used for an SEO campaign) is a ‘live’ PPC campaign
- The return on investment (ROI) from PPC advertising can be far more easily controlled than an SEO campaign
How Blue Corona Helps Roofing Companies with PPC
For all pay per click (PPC) advertising’s advantages, there are some potential drawbacks. Extra time is not something many roofing contractors have. PPC platforms like Google AdWords and Microsoft’s Ad Center are fairly complex (and this is being polite). While it is true that many roofing companies generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.
Blue Corona has a proven pay per click setup and management system specifically designed for roofing companies and contractors.
Unlike other pay per click companies, Blue Corona started as a measurement and ad tracking company. Some of you are probably saying, “so what?” Well, better data equals better results – guaranteed! Our PPC management team has tools and technologies our competitors don’t. This provides us with never-before-seen insights into your account performance.
For example, wouldn’t it be nice to know which roofing keywords generate the best phone leads? Which keyword phrase is the best: “roof replacement Potomac, MD” or “roof replacement Bethesda, MD”? How about “roofing companies city state” vs. “roofing contractors in city, state”? If you’re paying $10 or more per click, it would be really great to know which of these keywords generates the best leads/jobs at the lowest cost per lead/job! We track that and adjust your account settings to emphasize the keywords that produce the best results!
Whether you already have an existing PPC campaign or not, we can help! If you have an existing campaign, our team will start with an pay per click audit. We’ll show you changes to make that will measurably improve your PPC performance and ROI and we’re not talking about an incremental increase. Our recommended changes will more than offset the price of the audit or the PPC audit is free!
If you’re new to pay per click advertising and you’d prefer to walk a bit before we start jogging together, drop us a line today and get a free analysis of your website along with a demo of how PPC advertising can help your roofing business!
PPC Case Study
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What Makes Blue Corona Different
- A dedicated Account Manager, someone that understands business and paid search, to be your guide
- Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
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