Increase Leads & Booked Jobs with PPC Advertising for Solar Companies

Did you know that 97% of the world’s population uses online search to find local products and services? This makes search engines (and your website) a lucrative place to increase leads and sales for your solar company.

If you’re not investing in pay per click management for solar companies (PPC advertising), you’re losing website visitors, leads, and sales to your competitors—guaranteed.

PPC advertising is a highly controllable, affordable way for you to grow your business. Advertising platforms like Google Ads (formerly Google AdWords) and Microsoft Advertising (formerly Bing Ads) give your business the unique ability to be found online at the exact moment in time your prospective customers need you.

This helps you:

Increase Leads & Sales – Solar energy PPC campaigns generate more website traffic and leads, filling your sales pipeline and growing your business.
Reduce Marketing Costs – You get fully optimized solar PPC campaigns that eliminate wasted ad spend and help you save on marketing costs (and increase ROI).
Differentiate Your Brand Online – You separate your business from your top competitors in the area by maximizing your search engine real estate and showing up first on Google and Bing for solar-related keywords and searches.

At Blue Corona, we specialize in providing the solar industry’s best PPC management services. We’ve fine-tuned our solar marketing strategies to align with the industry’s best practices and know what it takes to grow your business.

Ready to get started? Contact us online to receive more information about Blue Corona’s PPC management services for solar companies, or keep reading to learn more about how paid search can help you grow your business.

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Penguin Air, Plumbing & Electrical

Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Pay Per Click Management Services for Solar Energy Companies: What's Included

You have a company to run—let Blue Corona will manage the entire PPC advertising process for your solar company. A Google Premier Partner and Microsoft Advertising partner, our team will handle your campaign setup, manage your campaigns to achieve your lead goals, and more.

A Digital Competitor Analysis:

Completing a market analysis of your service areas and the solar industry
Finding local competitors currently investing in solar PPC advertising and management services with higher ad positioning
Analyzing search terms, monthly search volumes, and more in your market

Custom, Data-driven Ads:

Researching solar energy-related keywords to find what and how your customers are searching for your services
Creating ad copy and creatives for high-performing ads
Split-testing ad copy and creatives
Conducting competitor research on ad copy and creatives
Creating and setting revenue and cost per lead goals and managing your campaigns to achieve them

PPC Ad Tracking And Analytics:

Tracking average ad positions by campaign
Tracking click-through rate
Tracking and optimizing cost per click
Tracking leads, calls, and sales
Attributing revenue to each paid campaign

PPC Campaign Management:

Managing and tweaking bids for each campaign
Monitoring keyword search queries and adjusting bidding
Monitoring the average position, click-through rate, and cost per click
And more optimizations for campaign improvement

Paid Search Campaigns:

Paid ads that target consumers based on their queries in search engines
PPC-ad-specific landing page optimizations
Coordinated paid search and SEO campaigns (read more about SEO for restoration companies)
Display advertisement campaigns
Retargeted ads and remarketing campaigns

PPC Advertising Across Multiple Platforms:

Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
YouTube advertising
Google Ads campaign management
Google Local Services ads management
Microsoft Advertising campaign management
Nextdoor advertising

PPC Case Study

Contractor Earns A 794% Return On Ad Spend

Download – SEO Case Study Form

Why Select Blue Corona Over Other Solar Marketing Companies?

At Blue Corona, we try and let our clients speak for us. Take a look at these Blue Corona reviews and hear straight from our clients why we are the best PPC management firm for solar companies. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
You’ll own your ad creatives. Some PPC advertising companies won’t let you keep your ad creatives when you leave. Not us.
You’ll optimize your marketing costs. All your solar PPC ads are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
You’ll have peace of mind knowing that we will bend over backward for you. We believe in building partnerships, not acquiring clients.
You get a dedicated Account Manager to be your guide, as well as a support team that includes a PPC specialist, marketing analyst, web designer/developer, and an account manager to serve as your single point of contact.
You get detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line.

// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Pay Per Click Management for Solar Companies (PPC)