Digital Marketing for Painting Companies
Get More Painting Leads & Grow Your Business
Digital marketing for painting companies turns your website from an online portfolio of your projects into a self-sustaining, lead generation machine.
If your company isn’t found on the first page of Google for keywords like “painter near me” or “house painting” (among hundreds of others), you’re missing out on leads and sales that your competitors are winning, guaranteed. Blue Corona’s digital marketing services for painting contractors helps your business:
- Increase Leads & Sales – Generate more website traffic and calls by leveraging a combination of paid and organic advertising. Your painting company will be found online for your top keywords using PPC, Local Services ads, SEO for painting companies, and other strategies proven to help painters increase leads and sales from the web.
- Optimize Its Marketing Costs – Improve the ROI from your campaigns with a dedicated team of painter marketing specialists at Blue Corona. Our team helps you get more leads from your online marketing investment, without spending more money.
- Differentiate Your Brand Online – Showcase your real-world expertise online and be THE AUTHORITY in your market.
Ready to grow your business? Contact us online to request a free digital competitive analysis of your painting website and internet marketing campaigns. Or, keep reading to learn more about our digital marketing services for painting companies!
Lead Capture – Free Competitor Analysis
Online Marketing for Painting Contractors: What It Takes to Get More Painting Leads
Digital Competitive Analysis
Website Design & Development
Search Engine Optimization (SEO)
Local SEO & Reputation Management
Local SEO helps you rank higher on Google in the cities and towns you work in by combining traditional painter SEO with local SEO best practices. This includes citation building, ensuring your business’s name, phone number, address, and website information is correct (and consistent) across online directories, like Google My Business. When combined with reputation management (responding and managing your online reviews and presence), your painting website will be optimized for local search.
Pay Per Click Marketing (PPC)
Local Services Ads (Google Guaranteed)
Earn the trust of new customers as a Google Guaranteed painting company with Local Services ads. Customers who search and find you on Google can contact you directly through the Local Services ads (LSA) platform, helping you keep a full schedule of estimates and jobs. LSAs also occupy the most sought-after real estate on Google—the very top of the page—helping you increase leads and sales from the web.
Email Marketing
Email marketing for painting companies is simple, efficient, cost-effective, and read by relevant eyes. As a painter, you’ve built up a database loyal customers and homeowners in your area who expressed interest in your services. Stay top of mind with your audience, educate them on new house painting trends, and provide promotions via email marketing.
Social Media Marketing
Whether it’s Facebook advertising, Instagram, or other social media platforms, social media marketing for painting contractors is a smart bet for your business. Social media is an affordable alternative to traditional PPC advertising and can be specifically targeted to the audience you want to reach—homeowners who live in your service area. If you’re a commercial painter, ask us about LinkedIn advertising!
Customer Service Training & Lead Recovery
At Blue Corona, we offer services to optimize your marketing funnel along every step of your customers’ journeys. If your team fails to book inbound calls or has a low booking rate, we recommend Smart Selling. Smart Selling is a CSR training program designed to help your business increase ROI by booking more appointments, without spending more money on advertising. Combine Smart Selling with Lead Recovery, a service built to give you a second chance at closing new business, and watch your ROI soar and measurably improve the performance of your painting marketing campaigns.
Blue Corona Chat
When customers land on your website they expect to be able to communicate with your business on their terms, however they want. Enter Blue Corona Chat, an AI-based website chat for home service contractors that responds to customers’ inquiries within three seconds. Blue Corona Chat is easy to use, allows website visitors to find relevant info about your company, and puts key customer information (name, email, phone number, source of the lead) in the hands of your team quickly via real-time email notifications and optional live chat capabilities.
Analytics & Ad Tracking
As the leader in home services marketing data and analysis, Blue Corona’s ad tracking and analytics expertise provide you complete transparency into the performance of your painting marketing campaigns. Know which campaigns are generating true leads and which channels are producing the highest (and lowest) ROI, and make smarter marketing decisions to help you grow your business.
Monthly Reports & Dedicated Painting Marketers
Request Service
What Makes Blue Corona Different from Other Painter Marketing Companies
At Blue Corona, we try to let our clients speak for us. Take a look at our Google reviews and hear straight from other contractors just like you as to why we are the best digital marketing company for your needs.
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own every single deliverable, from your website to your content. Some painters’ digital marketing agencies won’t let them keep their work when they leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
- You get the peace of mind that we will bend over backward for you. Digital marketing for painting contractors is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a U.S.-based copywriter.
- You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.
// Testimonials
See What Our Clients Are Saying
"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."
"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."
"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."
Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services