Construction SEO
Increase leads & new customers with SEO for construction companies.
If your website isn’t listed in the top three search results when someone Google’s “construction company” or “construction services in [your city],” you’re losing business to your competitors—guaranteed. About 71% of commercial buyers begin their research with generic Google searches and the average buyer performs 12 online searches before contacting a construction company. Not only that, but 55% of searchers will only click on one of the first three entries of the search results.
Blue Corona can help. Our team of construction SEO experts has extensive experience helping contractors get more qualified website traffic and convert more website visitors into leads and new customers.
See how one remodeler increased online leads by 486% with contractor SEO from Blue Corona »
If you own a construction company and you’re looking for expert SEO services to help take your construction company to the next level, you’ve come to the right place! Blue Corona is an award-winning contractor SEO company with proven experience in the construction industry. Learn more about how we can help you generate a steady stream of qualified leads from online search below, or contact us now to get started with an audit!
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Construction SEO: What It Takes to Increase Leads and New Clients
Our process for construction SEO is similar to our approach to marketing for construction companies in general: TRACK > TEST > TWEAK > REPEAT. We get you the highest return on your investment by following the process below:
Performing a Competitive Digital Analysis
- Complete a competitive digital marketing analysis to see how you stack up against your top three competitors using our proprietary data tracking software
- Perform SEO keyword research and identify the top sales-driving search terms and keywords in your market area and industry
- Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it to your competitors to create an actionable, sales-driving plan
- Create actionable revenue goals and corresponding SEO plans
Optimizing Website Content and Code
- Install advanced Google Analytics and call tracking
- Make your company's website fast, secure (optional but recommended), and mobile friendly
- Edit your website's code and structure to be in-line with best SEO practices
- Edit and optimize your existing website pages for search visibility and creative content
- Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers
Creating New Website Content and Creatives
- Publish targeted, well-written website content that improves your local search rankings and provides a seamless user experience
- Create SEO-optimized creative content assets like infographics & videos
- Optimize and create content for voice search and digital assistants
Optimizing and Creating Local Citations (Local SEO)
- Locate and audit existing citations across online directories like Yelp, Facebook, Angie's List, and more, including industry-specific directories
- Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
- Optimize your company's Facebook page for local SEO best practices
- Discover, manage, and monitor local citation and backlink opportunities to build authority
Measurement and Analytics Reporting
- Provide transparent revenue attribution and easy-to-understand monthly reports on the status and results of all your SEO campaigns, as well as what's coming next
- Provide reports on tracked incoming phone calls, and analyze separately tracked phone lines for each marketing channel (optional add-on, but recommended)
- Monitor analytics on a daily basis to watch for anomalies, hacks, penalties, or other sales-damaging events
- And more
Tracking and Tweaking Your SEO Campaign
- Monitor your keyword rankings, organic traffic, calls, and leads
- Monitor the keywords rankings of your competitors
- Monitor your top-three competitors
- Monitor keyword and search trends in your industry
- Continually optimize and pivot your campaign for better performance over time
Why SEO Is the Best Construction Marketing Strategy
Each month, consumers in the U.S. perform almost 350,000 online searches for construction companies.
Considering more than 90% of searchers click on the first page of the search results, if your construction company isn’t on the first page for your target keywords, you’re losing business—guaranteed.
The solution is to optimize your website so search engines can easily read and understand your content.
What Is SEO?
Google and other search engines crawl pages on the web, indexing and categorizing them in what would be the universe’s biggest library. When you search for something online, you’re putting in a request to the library. Google uses machine learning and artificial intelligence to decipher your search term and produce web pages with the information you’re looking for.
However, search crawlers speak a different language than we do—HTML. So, they need some extra help to determine what a web page is about so they can correctly index it.
By optimizing your website for search, you’re using specific tactics—like adding in extra bits of code and structuring your website a specific way—that act like subtitles and make it easier for crawlers to understand, categorize, and index each web page.
SEO is arguably the most reliable and profitable digital marketing tactic. But, before you ditch all your other advertising methods, understand that SEO is a lot like the stock market. You pick stocks—your keywords—based on information available at the time. Then, you wait for the returns, occasionally tweaking your strategy.
Like the stock market, results fluctuate—often due to factors like seasonal or yearly consumer behavior, Google algorithm tweaks, and advances in digital technology.
What It Takes To Outrank Your Competitors in Search Engines
If you want to outrank your competitors in search engines, you need to accomplish three things: First, your website code needs to be easy for search engines to find, read, index, and rank. Second, your onsite content (copy/text) must establish your company as an authority in the construction industry. And third, your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
To accomplish that, our SEO specialists focus on:
- Website security (HTTPS vs. HTTP)
- Website mobile-friendliness
- Schema markup
- Webpage content quality
- Webpage content length
- Page speed
- Social signals
- Quality backlinks
- Optimized images
- User experience
If you’re like most contractors, you probably get 20 emails a day promising to do the things above. Like most things in life, if it sounds too good to be true, it typically is (after all—think about what your competitors promise your clients!)!
We specialize in SEO for construction companies, which means we know more about construction SEO than virtually any other digital marketing company!
SEO for Construction Companies: Our Process in More Detail
Step 1: Comprehensive Website Tracking & Construction SEO Audit
- A business intake so that our account managers see your business from the owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has—it’s the only SEO software specially designed for the contracting industry!)
- Keyword research to identify the best keywords for construction
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online—linkscape, social media, and more
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Step 2: Foundational, Technical SEO Improvements to Your Construction Website
Armed with the data derived from the SEO audit, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google, you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit and assessment process, you must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your site speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
Step 3: Content Creation and Content Marketing
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites—it ranks web PAGES. Each page of content on your site allows you to rank for a specific set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads, and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
If you hate creating website copy, you’re not alone—Blue Corona has professional U.S.-based copywriters who specialize in creating unique, original, relevant and authoritative content specifically for the construction industry.
Step 4: Optimization of Offsite Factors and Local SEO
The final step in the SEO process is to optimize your overall footprint on the web, starting with your Google My Business page.
Most homeowners and commercial buyers want a construction company that’s local to the area. When consumers make geographically related searches like “construction companies near me” or “construction company in [city, state],” Google and other search engines show what’s called the local pack (otherwise known as map listings):
To get in the local pack, you need a flawless Google My Business page. With our local SEO services, we’ll do it for you and make sure it’s continually up to date with the latest information.
Other Offsite Factors
A part of building authority offsite includes generating links back to your website. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equal more search engine visibility; however, you must recognize that not all links are created equal!
Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content—content that is truly valuable to your prospective customers!
Ready to rank #1 on Google? It’s time to contact us about construction SEO services
Top Company SEO FAQs
What is SEO?
What’s included in SEO services?
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- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
Should I hire an SEO company?
How much do SEO services cost?
How long does SEO take?
How does Blue Corona track SEO success?
Is Blue Corona a certified Google Partner?
Case Study
Contractor Generates A 128% Lead Increase
Download – SEO Case Study Form
What Makes Blue Corona Different than Other Construction SEO Companies
At Blue Corona, we try and let our clients speak for us. Take a look at our search engine optimization reviews and hear straight from them why we are the best SEO company for your needs. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own every single deliverable, from your website to your content. Some SEO companies won’t let you keep your work when you leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You get the peace of mind that we will bend over backward for you. SEO is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
Partnerships & Awards
