SEO for Flooring Companies
If you’re looking for an SEO company that specializes in helping flooring companies measurably improve their organic rankings, you’ve come to the right place!
Go to Google and search, “flooring companies city, state” or, “hardwood flooring companies city, state”. If you don’t see your flooring company’s website listed on the first page, you’re losing business to other flooring companies. Blue Corona can help. Our team of SEO experts has extensive experience helping remodeling companies get more qualified website traffic and convert more website visitors into leads and booked jobs.
Our SEO Process for Flooring Companies
Our process for SEO is similar to our approach to marketing for flooring companies in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Completing a Competitor Analysis
- Completing a market analysis of your service areas
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
Publishing High-Quality Website Content
- Keyword research to find what and how your customers are searching for your services
- Publishing well-written website content that improves your local search rankings and provides a seamless user experience
- Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
Building & Monitoring Local Citations
- Auditing citations
- Creating new citations
- Discovering more local citation opportunities
- Managing and monitoring local listings
Optimizing & Managing Google My Business (Google+)
- Optimizing your company’s Google My Business page for your business address and phone number
- Claiming your Google Maps listing
- Optimizing your Google My Business page for backlinks
- Optimizing your business hours and services on Google My Business
Tracking Your SEO Campaign
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top-three competitors
- And more
Tweaking Your SEO Campaign
- Optimizing and pivoting your campaign for better performance over time
Our SEO Services for Flooring Companies
If you’re like most flooring companies, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, it is! With a million self-proclaimed “SEO experts”, it can be difficult to distinguish fact from fiction. At Blue Corona, we provide total transparency and services backed by tangible data. We’ve developed a proprietary SEO software program that shows you exactly what’s been changed on your website from week to week and month to month as well as where you rank and how your competitors stack up!
Three things are required if you want your website to rank above all the other flooring companies:
- Your website code needs to be easy for search engines to find, read, index and rank.
- Your onsite content (copy/text) must establish your company as an authority in the flooring remodeling industry.
- Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
Blue Corona offers flooring companies a turn-key SEO service to measurably improve the (3) metrics above. The end result, for many of our flooring clients, is an exponential increase in website traffic, leads and sales!
The SEO Process In More Detail
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to guide you in making intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing like a great CFO would look at your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in booked jobs, revenue, and profit from organic searches (for terms other than your company name!).
SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions flooring companies ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other flooring companies in your area.
A typical SEO audit includes:
- A business intake so that our account managers see your business from the owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has)
- Keyword research and identification
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online – linkscape, social media, and more
The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).
Step 2: Foundational Improvements
Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
Step 3: Content Creation and Marketing
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites – it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
Most flooring companies hate creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, U.S.-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for flooring companies.
Step 4: Optimization of Offsite Factors
Top Company SEO FAQs
What is SEO?
What’s included in SEO services?
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- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
Should I hire an SEO company?
How much do SEO services cost?
How long does SEO take?
How does Blue Corona track SEO success?
Is Blue Corona a certified Google Partner?
SEO Case Study
242% Lead Increase for Flooring Company
Download – SEO Case Study Form
What Makes Blue Corona Different
Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our flooring company and contractor SEO clients:
- A dedicated Account Manager, someone that understands business and SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software(better data drives better results)
Partnerships & Awards
