Local SEO Services for Flooring Companies
Increase Leads from Local Customers with Local SEO Services
Hardwood floor installation, hardwood refinishing, luxury vinyl tile—there are hundreds of keywords your potential customers search to find a flooring contractor near them. If you’re struggling to generate leads from local customers in your most desired service areas, you need local SEO For Flooring Companies.
Local SEO services for flooring contractors is the number one way to:
- Increase your website’s rankings on search engine results pages like Google, Bing, and Yahoo
- Increase your website’s rankings in Google’s local pack (or “maps listings”)
- Help mobile searchers easily find your business, whether it’s on search engines, online directories, or through social media channels
- Ensure your business is found on Google Maps, Apple Maps, and other navigational apps
Does Local SEO Matter for Flooring Companies?
Today’s consumers are accustomed to using the internet to find local flooring contractors for their next home improvement project. In fact:
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What Is Local SEO?
Local search engine optimization (local SEO) is the process of making your company visible for geographically related searches, specifically within Google’s local pack (or maps listings), Bing Places, and Apple Maps. Local SEO helps your flooring company:
- Increase its local online visibility – A comprehensive local SEO strategy for flooring companies optimizes every web page on your site, along with offsite ranking factors from third-party websites to increase your organic search visibility.
- Outrank its local competitors – Search engines use more than 200 ranking signals to determine if your website ranks on page one of the results. By optimizing your flooring company’s website for local SEO, you will outrank competitors in your local market.
- Generate more organic traffic to your website – Increased visibility turns searches into website visitors, driving more traffic to your website each month.
- Increase leads and sales from within a specific service area – Local SEO helps your flooring company increase leads and sales from your most desired service areas by increasing your visibility in each city you service, including cities where your business is not physically located.
Local SEO Services for Flooring Contractors: What's Included
Completing a Local Competitor Analysis
- Completing a market analysis of your service areas
- Finding local competitors currently outranking you on the web for your flooring services
- Analyzing search terms, monthly search volumes, and more in your market
Building and Monitoring Local Citations
- Auditing business citations across all relevant online directories
- Editing all local citations to include the right name-address-phone number (NAP citations)
- Creating new business citations, including Google My Business, Bing Places, Facebook, Yelp, Apple Maps, Nextdoor, and more
- Discovering more local citation opportunities
- Managing and monitoring local listings
Publishing and Optimizing Localized Website Content
- Performing continual keyword research to find what and how your customers are searching for your services
- Publishing locally targeted website content that improves your local search rankings and provides a seamless user experience
- Adding microdata to your website (schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local rank
- Optimizing landing pages on a continual basis
Optimizing and Managing Your Google My Business Account
- Optimizing your company’s Google My Business page for your business address and phone number
- Claiming your Google Maps listing
- Optimizing your Google My Business page for backlinks
- Optimizing your business hours and services on Google My Business
Tracking Your Campaigns
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top three local competitors
- And more
Analytics Tracking and Reporting
- Installing and monitoring advanced Google Analytics tracking
- Setting up and monitoring tracked phone lines for your campaigns
- Providing detailed reports on how our services are impacting your business overall
Why Hire a Digital Marketing Company for Local SEO Services?
If you’re like most contractors, you wear many hats. Between running your company, dealing with day-to-day issues, and trying to make time for your family, there’s just not much free time left at the end of the day. However, search engines update their algorithms more than once per day. How do you keep up? By partnering with a digital marketing company that specializes in local SEO for flooring companies.
Did you know there are more than 386,000 searches per month for flooring services on Google, just within the United States alone?
A winning flooring marketing strategy includes local search engine optimization in order to rank on page one of Google and other search engines for the keywords and services your customers search for.
If your business matches any of the conditions below, you need local search help:
- You own or work for a flooring company who relies on local customers for sales and revenue
- You have a flooring company with specific service areas: Neighborhoods, towns, cities, etc.
- You are a franchisor or franchisee offering flooring services and products throughout a region of the United States (or the entire U.S.)
- You want more traffic, leads, and sales within specifically designated market areas (DMAs)
- You want to secure your business listings on online directories like Google My Business, Yelp, and the Better Business Bureau (BBB)
- You want your company to show up on maps and navigation apps or in Google’s local pack
- Your company has offices or provides services in more than one city or DMA, but does not offer products or services nationwide
Comprehensive Local SEO Services for Flooring Companies
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