Rank Higher on Google Maps & Local Searches

Our data shows that more than 50% of all contractors’ SEO leads are generated by Google Business Profile (formerly known as “Google My Business”). Today, optimizing your Google Business Profile is key a requirement, not an option, in your home services digital marketing strategy and a critical piece to contractor SEO success.

Signs Your Google Business Profile Needs Help

We’ve helped hundreds of home service companies rank their Google Business Profiles higher on search results. Here are a few surefire signs your profile would benefit from ongoing optimizations:

Your profile doesn’t trigger for branded searches (searches for your company name)
Your company doesn’t rank in Google’s map listings
You don’t know how many impressions, visits, leads, or jobs it generates

Get Started with Blue Corona Today

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Penguin Air, Plumbing & Electrical

Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

How We Help You Outrank Competitors

Our Advanced Google Business Profile Management service is built to optimize every aspect of your profile, leveraging Google’s Business Profile ranking factors to increase your rankings and generate more website visits:

Fighting spam
Responding to reviews and FAQs
Reinstating suspended profiles
Updating business hours
Publishing new Google Posts weekly
Business Description & Category optimization
Services & Products optimization
Photo optimization
Business Attribute correction and optimization
Optimize and correct company NAP info (name, address, phone)
Enhanced support from our Google partners

What Google Itself Says about Optimizing Your Business profile

Don’t think Google Business Profile management services are worth it? Senior Webmaster Trends Analyst at Google, John Mueller, said this about the role of business profiles in search and how it helps grow your search visibility:

“For a local service business, make sure that you really have a strong Google Business Profile set up because that’s something that can be shown a little bit easier in the search results for searches like ‘near me.’ Have your location very clearly defined on your pages so that [Google] can recognize this location isassociated with your website.”

– John Mueller, Google Senior Webmaster Trends Analyst

Lead Capture – Free Competitor Analysis

Get a FREE Competitor Analysis
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Google Business Profile Analytics & Reporting

Because Google Business Profiles drive such a large percentage of our clients’ leads each month, we know just how important it is to track your profile’s performance. Our Advanced Google Business Profile Management service integrates with Polaris, our real-time reporting dashboard. We track your Google Business Profile’s performance with precision, and then use that data to continually optimize your profile for higher search rankings and better performance.

Profile impressions, clicks, and click-through rate
Website visits generated by your profile
Qualified leads generated by your profile

Google Business Profile Management for All Trades

Contractors
Electricians
Flooring Companies
Home Builders
Home Service Franchises
Garage Door Companies
HVAC Companies
Landscapers
Moving Companies
Painting Companies
Pest Control Companies
Plumbers
Remodelers
Restoration Companies
Roofers
Solar Companies
Storage Companies
Window & Door Companies

// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Google Business Profile Management

Rank Higher on Google Maps & Local Searches