SEO for Restoration Companies
Looking for an award-winning restoration SEO company? You’ve come to the right place.
Go to Google and search, “restoration companies city, state” or, “water damage restoration city, state”. If you don’t see your restoration company’s website listed on the first page, you’re losing business to your competitors. Blue Corona can help. Our team of SEO experts has extensive experience helping commercial and residential fire and water damage restoration companies get more qualified website traffic and convert more website visitors into leads and clients.
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Our SEO Process for Restoration Companies
Our process for SEO is similar to our approach to marketing for restoration companies in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Completing A Competitor Analysis
- Completing a market analysis of your service areas
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
Publishing High-quality Website Content
- Keyword research to find what and how your customers are searching for your services
- Publishing well-written website content that improves your local search rankings and provides a seamless user experience
- Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
Building & Monitoring Local Citations
- Auditing citations
- Creating new citations
- Discovering more local citation opportunities
- Managing and monitoring local listings
Optimizing & Managing Google My Business (google+)
- Optimizing your company’s Google My Business page for your business address and phone number
- Claiming your Google Maps listing
- Optimizing your Google My Business page for backlinks
- Optimizing your business hours and services on Google My Business
Tracking Your SEO Campaign
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top-three competitors
- And more
Tweaking Your SEO Campaign
- Optimizing and pivoting your campaign for better performance over time
About Our SEO Services for Restoration Companies
If you’re like most restoration companies, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, it usually is. With thousands of self-proclaimed “SEO gurus” running around the web, it can be difficult to distinguish fact from fiction.
At Blue Corona, we provide total transparency and services backed by tangible data. We’ve forgotten more about restoration and remediation than most SEO companies will ever know!
Three things are required if you want your website to outrank the competition:
- Optimized website code
- Highly relevant website content
- An authoritative presence on the web
Blue Corona will help your restoration company accurately assess the contribution your website and overall presence online makes toward your business goals, identify baseline data for the three ranking signals mentioned above, and build a custom blueprint which—if implemented—will help you generate a measurable increase in leads and sales.
The end result, for many of our restoration clients, is an exponential increase in website traffic, leads and sales!
Our Restoration SEO Process In More Detail
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same way a great CFO would look at your financials.
Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matters if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).
SEO is a zero-sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions restoration companies ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other restoration companies in your area.
A typical SEO audit includes:
- A business intake so that our account managers see your business from an owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has)
- Keyword research and identification specific to your target market
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online linkscape, social media, and more
The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).
Step 2: Foundational SEO Improvements
Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
Step 3: Content Creation and Marketing
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites—it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
Most restoration companies hate creating website copy! That’s okay—Blue Corona has professional copywriters (in-house, U.S.-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for the restoration industry.
Step 4: Optimization of Offsite Factors
The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equal more search engine visibility; however, you must recognize that not all links are created equal!
Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content—content that is truly valuable to your prospective customers!
Learn more about how Blue Corona can help your restoration company grow with SEO! Contact one of our SEO specialists today!
Top Company SEO FAQs
What is SEO?
What’s included in SEO services?
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- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
Should I hire an SEO company?
How much do SEO services cost?
How long does SEO take?
How does Blue Corona track SEO success?
Is Blue Corona a certified Google Partner?
What Makes Blue Corona Different
Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our remodeler SEO clients:
- A Dedicated Account Manager, someone that understands business and SEO, to be your guide
- Detailed Monthly Reports (you can actually understand) that connect SEO performance to your bottom line
- A Support Team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- You Get a Dedicated Account Manager to Be Your Guide, as well as a full support team that includes an SEO analyst, a web designer/developer, a PPC analyst, and a professional website copywriter.
- Access to Our Proprietary Analytics Software(better data drives better results)
Partnerships & Awards
