SEO for Solar Companies
Looking for an SEO company with proven success helping other solar companies measurably improve their organic search results? You’ve come to the right place!
Go to Google and search, “solar companies city, state” or, “solar panel companies city, state”. If you don’t see your solar company’s website listed on the first page, you’re losing business to other solar companies. Blue Corona can help. Our team of SEO experts has extensive experience helping green companies get more qualified website traffic and convert more website visitors into leads and booked jobs.
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Our SEO Process for Solar Companies
Our process for SEO is similar to our approach to marketing for solar contractors in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Completing a Competitor Analysis
- Completing a market analysis of your service areas
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
Publishing High-Quality Website Content
- Keyword research to find what and how your customers are searching for your services
- Publishing well-written website content that improves your local search rankings and provides a seamless user experience
- Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
Building & Monitoring Local Citations
- Auditing citations
- Creating new citations
- Discovering more local citation opportunities
- Managing and monitoring local listings
Optimizing & Managing Google My Business (Google+)
- Optimizing your company’s Google My Business page for your business address and phone number
- Claiming your Google Maps listing
- Optimizing your Google My Business page for backlinks
- Optimizing your business hours and services on Google My Business
Tracking Your SEO Campaign
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top-three competitors
- And more
Tweaking Your SEO Campaign
- Optimizing and pivoting your campaign for better performance over time
About Our SEO Services for Solar Companies
2. Your onsite content (copy/text) must establish your company as an authority in the roofing remodeling industry.
3. Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority. Blue Corona offers solar companies a turn-key SEO service to measurably improve the (3) metrics above. The end result, for many of our solar clients, is an exponential increase in website traffic, leads and sales!
The SEO Process in More Detail
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same way a CPA would look at your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).
SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions solar companies ask us is, “how much SEO do I need?” You can (intelligently) answer this question without first doing a thorough analysis of the other solar companies in your area.
Step 2: Keyword Research
Related to some of the points above – ranking for “stone solar companies” is worthless if all the visits you’re receiving are from outside your service area! After we’ve installed accurate tracking on your website, gathered baseline data and analyzed your competitors, the next step in the SEO process is keyword research. We have SEO experts that specialize in solar industry. We select the right keywords, given your business and geographic location, using a combination of search frequency and conversion data (which keywords actually generate leads and booked jobs).
Step 3: Content Creation
Armed with accurate tracking data and the right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
Most solar companies hate creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, US based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for solar companies.
Step 4: Optimization of Offsite Factors
Top Company SEO FAQs
What is SEO?
What’s included in SEO services?
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- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
Should I hire an SEO company?
How much do SEO services cost?
How long does SEO take?
How does Blue Corona track SEO success?
Is Blue Corona a certified Google Partner?
SEO Case Study
Contractor Earns A 794% Return On Ad Spend
Download – SEO Case Study Form
What Makes Blue Corona Different
Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our remodeler SEO clients:
- A Dedicated Account Manager, someone that understands business and SEO, to be your guide
- Detailed Monthly Reports (you can actually understand) that connect SEO performance to your bottom line
- A Support Team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to Our Proprietary Analytics Software(better data drives better results)
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