Digital Marketing for Storage Companies

Increase Calls, Leads & Revenue with Self-Storage & Portable Storage Digital Marketing

If you’re a local storage facility or portable storage company looking for a digital marketing partner to help you fill open vacancies and generate more leads, you’ve come to the right place.

Is your website your #1 sales and marketing tool for your storage business? Go to Google and search “self-storage near me” or “portable storage containers.” How easy is it to find your website? Your website is a virtual sales rep capable of generating hundreds of leads per month. It never takes a day off, never sleeps, and works around the clock to market your business to local customers.

Blue Corona is a storage marketing company specializing in digital marketing for portable storage and self-storage facilities. Our team works tirelessly to help you:

  1. Increase Leads & Sales – Generate more website traffic and calls by leveraging a combination of paid and organic advertising. Your storage company will be found the first search engine results page for your top keywords using a combination of search engine optimization (SEO), pay per click advertising (PPC), Local Services ads, and other online marketing strategies proven to help storage companies increase leads and sales from the web.
  2. Optimize Its Marketing Costs – Improve the ROI from your storage digital marketing campaigns with a dedicated team of marketing specialists at Blue Corona. Our team helps you get more leads from your online marketing investment without spending more money, optimizing your marketing costs and measurably improving ROI in the process.
  3. Differentiate Your Brand Online – Showcase your real-world expertise online and be THE AUTHORITY in your market.
Ready to start growing your business? Contact us online to request a free digital competitive analysis of your storage website and digital marketing campaigns. Or, read on to learn more about our digital marketing services for storage companies.

Internet Marketing for Storage Companies: What It Takes To Get More Leads

How will we help your storage company grow? Our internet marketing plans include a variety of digital marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and sales.

You can't win the game if you don't know the score. To outrank and generate more leads than your competitors on the web, you need to know the opportunities and challenges that lie ahead of you. Before ever signing a contract, our storage digital marketing specialists will deliver you a digital competitive analysis and actionable insights on how to increase website traffic, calls, and leads from your website.
Your storage company's website isn't an online brochure. To rank well on Google and convert more website visitors into real customers, your website needs to adhere to web design best practices, like Nielsen's F-shape reading pattern, in order to convert more visitors into leads. Blue Corona's website design team has built and launched more than 1,000 websites since we first opened our doors and know what it takes to turn your website from an online brochure to the best marketing asset for your storage company.
Do you rank #1 on Google for storage keywords like "self-storage near me" or "portable storage containers in [City Name]"? Search engine optimization, or SEO, optimizes your website to rank higher on search engine results pages and be found more easily by local customers. Done right, SEO for storage companies builds long-term equity on search engines, resulting in more website traffic, calls, and leads.
Local SEO helps you rank higher on Google in the cities and towns you work in by combining storage SEO strategies with local SEO best practices. This includes citation building, review generation and reputation management. Local SEO increases your company's likelihood of ranking in the Local Pack (or "maps listings" on Google) and ensures your storage company is found in customers' voice search results across Alexa and other voice-enabled technologies.
Need the phones to ring right now? Pay per click marketing (PPC) for storage companies is a highly controllable and cost-effective digital marketing strategy to earn a top spot on Google and Bing search results pages. Blue Corona is a Google Premier Partner, a distinction awarded to the top 3% of marketing agencies in North America, giving you access to Google Ads beta programs and a bat line to Google's PPC support team.
Earn the trust of new customers as a Google Guaranteed storage company with Local Services ads. Customers who search and find you on Google can contact you directly through the Local Services ads (LSA) platform, helping you keep storage units full year-round. Local Services ads also occupy the most sought-after real estate on Google—the very top of the page—helping you increase leads and sales from the web.
Email marketing for storage compaies is simple, efficient, cost-effective, and read by relevant eyes. You've built up a database loyal customers and homeowners in your area who expressed interest in your services. Email marketing allows you to stay top of mind with your audience, educate them about your company, and provide monthly coupons and/or promotions to help you increase leads and sales for your business.
Whether it's Facebook advertising, Instagram, or other social media platforms, social media marketing for storage companies is a smart bet for your business. Social media is an affordable alternative to traditional PPC advertising and can be specifically targeted to the audience you want to reach—homeowners who live in your service area.
At Blue Corona, we offer services to optimize your marketing funnel along every step of your customers' journeys. If your team fails to book inbound calls or has a low booking rate, we recommend Smart Selling. Smart Selling is a CSR training program designed to help your business increase ROI by booking more appointments, without spending more money on advertising. Combine Smart Selling with Lead Recovery, a service built to give you a second chance at closing new business, and watch your ROI soar and measurably improve the performance of your storage digital marketing campaigns.
When customers land on your website they expect to be able to communicate with your business on their terms, however they want. Enter Blue Corona Chat, an AI-based website chat for moving and storage companies that responds to customers' inquiries within three seconds. Blue Corona Chat is easy to use, allows website visitors to find relevant info about your company, and puts key customer information (name, email, phone number, source of the lead) in the hands of your team quickly via real-time email notifications and optional live chat capabilities.
As the leader in home services marketing data and analysis, Blue Corona's ad tracking and analytics expertise provide you complete transparency into the performance of your storage marketing campaigns. Know which campaigns are generating true leads and which channels are producing the highest (and lowest) ROI, and make smarter marketing decisions to help you grow your business.
You're a business owner, not necessarily a digital marketing expert for storage companies. That's why you'll be given a dedicated account manager as your single point of contact to help you cut through the noise of storage and portable storage marketing—guiding you along the journey of growing your business. You'll also have an entire team of digital marketing specialists working behind the scenes to increase leads and sales, optimize your marketing costs, and differentiate your brand online.

Case Study

24:1 ROI from Google Local Services Ads

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What Makes Blue Corona Different From Other Storage Marketing Companies​

At Blue Corona, we try to let our clients speak for us. Take a look at our Google reviews and hear straight from other local companies just like you as to why we are the best digital marketing agency for your needs.

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever. Unsatisfied with the performance of your storage marketing campaigns? Cancel at any time with a 30-day written notice.
  • You’ll own every single deliverable, from your website to your content. Some storage companies’ digital marketing partners won’t let them keep their work when they leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You get the peace of mind that we will bend over backward for you. Digital marketing for self-storage and portable storage companies is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a U.S.-based copywriter.
  • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.
// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal

Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Get Started

with Blue Corona Today
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Partnerships & Awards

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience