Web Design for Home Service Companies

Custom Contractor Websites Built to Increase Leads & Sales

As a home service company, your website is arguably your most important marketing asset, and if it isn’t growing your business, it’s time for a new one. Consider this: More than 3.5 billion Google searches are made every day. In the digital landscape of today’s business world, every company needs a website—it acts as your virtual sales rep 24 hours a day, seven days a week.

If your website isn’t mobile-friendly, is outdated, doesn’t convert visitors into leads, or simply isn’t up to your satisfaction, you need professional website design services from a home service marketing company that makes the process easy.

example of a website design for a home service company

Custom Website Design Services for Home Service Companies

websites built for the trades

We like showing instead of telling, so we invite you to view our gallery of contractor websites. Find some inspiration? Contact us online for more information about our website design services for home service companies.

The world has gone mobile—more than 50% of all online searches happen on a mobile device. Plus, having a mobile-friendly website is a Google ranking factor. We design your website with a mobile-first approach—optimized and coded for the most up-to-date mobile SEO practices.

Some home services web design companies have contract clauses that say if you leave, you have to pay a large fee, or you won’t get to take your website with you. That’s not the case with us. Once your website is built, it’s 100% yours to keep.

You get a website that differentiates your brand online AND converts more website visitors into leads—completely customized to your business. Blue Corona builds every contractor’s website on WordPress, the world’s most commonly used content management system (CMS) that is SEO-friendly, agile, and fully customizable to your needs and wants.

What does it take for a landing page to convert? We know the answer. With the right website design elements, calls to action, and ad copy, we can improve your site’s performance. Most importantly, we help you increase the number of leads generated by your website.

Your website should be your #1 sales and marketing tool for your business. Does your website’s copy represent your best pitch? If you need compelling, SEO-friendly copy and content for your website, we will deliver it. Our in-house copywriters have written thousands of web pages for contractors and target the right keywords to make your website more visible on search engine results pages.

Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Characteristics of a Sales-Driving Website Design

website design for home builders and architects

Wondering why your competitors are outperforming you? It most likely has something to do with their website and what’s on it:

  • Your website needs to be visible – When we say visible, we mean in search engines like Google. Over 90% of online experiences begin with a search engine, so your website needs to be optimized for the best search engine optimization (SEO) practices. When you choose our website design company, you’re guaranteed to have a website optimized for SEO.
  • Your website needs to be mobile-friendly – 57% of all US online traffic now comes from smartphones and tablets, and 57% of users say they won’t recommend a business with a poorly designed mobile site.  If that’s not enough to convince you, Google also ranks mobile-friendly websites higher in the search engine results.
  • Your website needs to be secure – Data breaches and hacked consumer information have been big topics of discussion recently—and your website visitors know this. If your website has any place where users can fill in personal information (even if it’s just a phone number and email address) it needs to be secure. Google also gives a slight ranking boost to secured websites in their search results.
  • Your website needs to be fast – Website visitors need to see something happen on your site in under three seconds. If not, 40% of them will leave and go to another website. Even a one-second delay can cause a 7% reduction in conversions—resulting in less revenue generated from your website.
  • Your website needs an optimal user experience – Once your page loads, users form an opinion in 0.5 seconds. They expect to be able to find information easily and quickly—especially from a mobile device.

Why Home Service Companies Love Our Website Design Services

you need the best website design company because 75% of people judged a company based on website design
You have a lot of choices when it comes to web design companies, so why choose us? As a business owner, your website should work for you. Since 2008, Blue Corona has specialized in building custom, sales-driving websites for contractors and home service businesses. Our work ranges from highly customized, multi-location franchise websites down to web design services for small businesses—we guarantee you’ll find something you like.

What’s Included In Our Web Design Services

  • Website hosting (optional)
  • Website security (optional)
  • Custom website designs (including multiple page templates)
  • Custom website coding and development
  • Optimization for SEO
  • Existing content import
  • Advanced analytics tracking
  • Lead form creation and tracking
  • Website compatibility across all browsers and devices
  • Integration with social media pages
  • XML sitemap creation and submission
  • And more

What’s more, you will 100% OWN your website—unlike a lot of other local website design companies that hold it hostage. You’d be surprised how many web design companies have hidden clauses in their contracts.

How Much Do Website Design Services Cost?

One question we get a lot is “How much does a website cost?”

Truthfully, you can find websites for pretty much any price—but you get what you pay for.

Here’s what goes into the cost of a website:

  • Hosting –  This is the service or company providing space on the internet for your website. Hosting providers include WPEngine (our recommendation if you have a WordPress website), GoDaddy, InMotion, and others.
  • Domain name – This is shown as www.yourcompany.com, and is usually a yearly payment.
  • Design – Some designs are free, others cost money.
  • Plugins and extensions – Typically, the more plugins you want, the more expensive a website gets.
  • The complexity of design – The more customized your website is, the more expensive it will be.

Our web design services for home service companies aren’t one size fits all—there are no cookie-cutter solutions, at least not from the best companies. A good website design agency will help you figure out the best type of website for your business. What’s important is that your website is beautiful, thoughtfully laid out, and lead-focused.

You also need to continually update it to keep up with the modern customer’s expectations. Most website designs only have a life expectancy of 2-5 years.

the average website design has a life expectancy of 2-5 years

A professional home services web design and digital marketing company, like Blue Corona, can help with this. Did we mention that we use years of data to guide our designs? You’re guaranteed to get a high-performing, lead-driving website.

Ready to Grow Your Business? Contact Our Website Design Team Today

Looking for affordable web design services? Blue Corona is an award-winning web design company with a team of digital designers specializing in designing and building mobile-friendly websites that:

  • Increase leads
  • Drive sales growth
  • Optimize marketing costs
  • Differentiate their brands in the marketplace

Unlike other website design companies that only focus on the look of your company’s website, Blue Corona’s web designers uniquely target your industry, your market, and your customers with precision. But don’t take our word for it—check out our website design case studies that prove it.

We’ve worked with businesses of all sizes throughout their website design projects, from small local contractors to home service franchises, and have a team of in-house website designers ready to take on your next project.

Let’s Talk About Your Next Website

Contact us online to learn more about our web design and development services and tell us about your company’s website needs.

Industries We Serve

Include but are not limited to:

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// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal

Partnerships & Awards

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience