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Web Design for Flooring Companies

Flooring Websites Built to Increase Leads & Differentiate Your Brand Online

Most contractors consider their website an online brochure. In reality, your flooring company’s website is a virtual sales rep capable of generating hundreds of leads and booked jobs every month, oftentimes at a fraction of the cost of traditional flooring marketing.

Blue Corona specializes in web design for flooring companies. We help your business attract more local customers and website visitors, increase leads, and grow your business through our award-winning web design and digital marketing services.

Need to redesign your flooring website? Blue Corona can help! We’ve built hundreds of home services websites and we have the web design strategy for flooring companies down to a science.

Contact us online for more information about our custom website design packages.

construction websites

Home Improvement Company Increases Its Conversion Rate by 33% With a New Website »

Custom Web Design for Flooring Companies

websites built for the trades

We like showing instead of telling, so we invite you to view our gallery of contractor websites. Find some inspiration? Contact us online for more information about our website design services for home service companies.

The world has gone mobile—more than 50% of all online searches happen on a mobile device. Plus, having a mobile-friendly website is a Google ranking factor. We design your website with a mobile-first approach—optimized and coded for the most up-to-date mobile SEO practices.

Some flooring web design companies have contract clauses that say if you leave, you have to pay a large fee, or you won’t get to take your website with you. That’s not the case with us. Once your website is built, it’s 100% yours to keep.

You get a website that differentiates your brand online AND converts more website visitors into leads—completely customized to your business. Blue Corona builds every flooring company’s website on WordPress, the world’s most commonly used content management system (CMS) that is SEO-friendly, agile, and fully customizable to your needs and wants.

What does it take for a landing page to convert? We know the answer. With the right website design elements, calls to action, and ad copy, we can improve your flooring website’s performance. Most importantly, we help you increase the number of leads generated by your website. Learn more about our landing page design and optimization services.

Your website should be your #1 sales and marketing tool for your business. Does your website’s copy represent your best pitch? If you need compelling, SEO-friendly copy and content for your website, we will deliver it. Our in-house copywriters have written thousands of web pages for flooring contractors and home service businesses and target the right keywords to make your website more visible on search engine results pages. Learn more about our website copywriting services.

 
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Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Characteristics of a Sales-Driving Flooring Website

Not all flooring websites are created equal. If your business is struggling to generate more revenue, it may be time for a website redesign. A sales-driving website:

  • Showcases your brand’s vision and who you are as a company using team photos, galleries of your recently completed flooring projects, and impactful web page content and copy
  • Builds trust with website visitors by including customer reviews, real team photos, and industry awards and certifications
  • Converts website visitors into leads by implementing conversion-friendly elements like sticky headers, multiple calls to actions, website chat services, and more
  • Generates more leads and sales for flooring installation, repair, refinishing, and restoration services

What Every Flooring Contractor Needs from their Website

  • Your website needs to be visible on search engines – Over 90% of all online experiences start with a search engine, so your flooring website needs to be optimized and aligned with Google’s best practices. SEO services for flooring companies make your website more visible on search engines by optimizing your site’s code and structure, onsite content, and offsite ranking factors for better positioning on Google.
  • Your website needs to be mobile-friendly – Did you know that mobile-friendliness has been a Google ranking factor since 2015? If your flooring website isn’t built for mobile experiences, you’re losing out on qualified leads from customers in your service areas, guaranteed.
  • Your website needs to be fast – Website speed is also a Google ranking factor (test your website’s speed here).
  • Your website needs to provide a fast, frictionless user experience – Consumers search the web for answers to all sorts of questions, like “how much does it cost to replace my hardwood floors?” Your website needs to answer your customers’ most frequently asked questions and provide a fast, frictionless experience to reduce website bounce rate and increase conversions.
  • Your website needs to be secure (HTTPS) – Data breaches and hacked consumer information are serious internet offenses. Give your website visitors the added confidence that their personal information is secure by making your website secure (HTTPS).

Why Flooring Companies Choose Blue Corona for Their Website Design Needs

When evaluating a new web design firm to redesign your site, you have a lot of choices. So, why choose us? Since 2007, Blue Corona has specialized in custom, sales-driving websites for flooring contractors. Our work is fully customized to your business goals, needs, and wants. From design to content, our team will handle it all to give you a beautiful flooring website:

  • Website hosting (optional)
  • Website security (optional)
  • Custom website designs (including multiple page templates)
  • Custom website coding and development
  • Optimization for SEO
  • Existing content import
  • Advanced analytics tracking
  • Lead form creation and tracking
  • Website compatibility across all browsers and devices
  • Integration with social media pages
  • XML sitemap creation and submission
  • And more

Web Design & Digital Marketing Services for Flooring Companies

If your competitors are outperforming you on the internet, let’s talk. Blue Corona’s flooring web design and digital marketing experts will complete a comprehensive digital competitive analysis of your entire online presence (and your top three competitors), giving you actionable insights into how to increase leads and sales, optimize your marketing costs, and differentiate your brand online.

Other Flooring Marketing Services You May Be Interested In:

Lead Capture – Free Competitor Analysis

  • Get a FREE Competitor Analysis

    *By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.

// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal
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Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

Learn more

Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support
Learn more

Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience
Learn more