Local Services Ads Management for Pest Control Companies
Become a Google Guaranteed Pest Control Company with Local Services Advertising
You’re not interested in eliminating pests outside of your desired service areas, so why would you advertise in these cities? Google’s Local Services ads are the number one pest control marketing strategy to generate qualified leads from local homeowners and businesses in your market. Local Services ads put your business at the top of the Google search results, granting your company a wide range of benefits:
- Get found at the top of Google search results
- Build trust with local consumers with the Google Guaranteed badge
- Generate more affordable, verified leads from customers right in your backyard
- Optimize your marketing ROI with lead dispute services and call intelligence reporting
Managing Local Services ads isn’t always easy for busy pest control companies. That’s where Blue Corona comes in. We offer comprehensive Local Services ads management services that are proven to attract clicks, calls, and leads.
Want to learn more? Contact us to see how you can become a Google Guaranteed pest control company and start advertising on Local Services!
Local Services Ads Management for Pest Control Companies: What's Included
Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process—that’s why. We cover it all from start to finish.
Program Application & Google Guaranteed Badge
Profile Setup
Ad Setup & Campaign Launch
Ad Bidding & Ongoing Management
Advertising Tracking & Reporting
Lead Dispute
What’s the Difference Between Local Services Ads and Pay Per Click (PPC)?
Pay Per Lead vs. Pay Per Click (PPC)
With Local Services ads, you pay for every lead generated via Local Services. If you don’t generate a qualified lead, you don’t pay Google.
With PPC ads, you pay every time a user clicks on your ad whether they become a lead or not. This gives Local Services ads a better return on your investment.
Google Guaranteed Badge vs. No Google Guaranteed Badge
Businesses advertising on Local Services are awarded a Google Guaranteed badge after passing a rigorous background check. With the badge, you instantly increase your brand’s trustworthiness and become eligible for lead disputes. Google will also refund unsatisfied customers who booked through Local Services ads, helping you save even more money.
Investing in PPC ads (or Google Ads) alone won’t earn you a Google Guaranteed badge or any of the associated benefits.
Lead Disputes vs. No Lead Disputes
Since Local Services ads are pay per lead, you don’t have to pay unless a lead is qualified. If an unqualified lead (e.g., outside of your service area, requesting service you don’t offer, etc.) contacts your business through a Local Services ad, you can dispute the cost of the lead and get your money back from Google.
PPC ads means you pay Google for each click your campaign generates. You can’t dispute a click, even if you don’t generate a lead.
Local Services Ads Ranking Factors
Not every pest control company can rank at the top of the search results. So, Google uses four primary ranking factors (similar to SEO for pest control companies) to determine which businesses rank at the top of Local Services results:
- Number of reviews and average rating – Google rewards customer-friendly businesses. The higher your online reviews and the more reviews you generate, the higher your Local Services ads will rank.
- Responsiveness – How quickly do you respond to customers who reach out through Local Services ads? The faster you respond, the higher your ad will rank.
- Proximity to searchers – Local customers aren’t interested in faraway pest control companies. Google uses your Google My Business listing and other NAP citations to rank your ads higher for customers in your service area.
- Maximum bid – Set your bid strategy to maximum bid per lead or to maximize leads to optimize your campaigns and generate calls from qualified customers. Learn more about Google’s Local Services bidding options.
Optimizing your Local Services ads for Google rankings can be technical. Avoid the hassle with Blue Corona. Our team will optimize your ads for you, ensuring you climb to the top of the search result pages without taking precious time out of your already-busy schedule.
The Leader in Pest Control Marketing
Are you ready to start generating more leads from local customers? Blue Corona can help! We’ve worked with pest control companies of all sizes, helping them:
- Increase leads and sales
- Optimize their marketing investments
- Differentiate their brands online
Contact us today to start building a customized Local Services ads campaign designed to grow your business.
Case Study
24:1 ROI from Google Local Services Ads
Download – SEO Case Study Form
Why Select Blue Corona Over Other Local Services Ad Management Companies?
At Blue Corona, we try and let our clients speak for us. Take a look at what other home service companies have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You Don’t Have to Worry About Long-Term Contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll Own Your Ad Creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
- You’ll Optimize Your Marketing Costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You Get a Dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
- You Get Detailed Monthly Reports (you can actually understand) that connect Local Services performance to your bottom line.
Partnerships & Awards
