CONTRACTOR MARKETING SERVICES
Contractor Digital Marketing That Generates More Calls & Leads
Want more calls, leads, and new contracting jobs? Contractor marketing services from Blue Corona will get you there. We’ve helped hundreds of general contractors, construction companies, remodelers, roofers, HVAC companies, and others significantly increase revenue from the web.
Homeowners have thrown traditional contractor marketing strategies like the Yellowpages and door hangers out the window and turn to search engines like Google and Bing to book their next home improvement project. What’s more, if your competitors have more than one listing on page one of Google (like PPC ads, multiple organic listings, maps listings, etc.) this significantly decreases the chance that your listing will win the click!
Let Us Do the Heavy Lifting—Trust Blue Corona as Your Contractor Marketing Partner
Check out some of the results we’ve gotten contractors just like you with our contractor digital marketing services:
- 91% – Increase in phone calls in less than 12 months of investing in contractor internet marketing.
- 454% – Increase the same client saw in non-branded organic traffic.
- 433% – Increase in online conversions
When you choose Blue Corona as your local contractor digital marketing partner, we handle all aspects of your online marketing strategy—from advertising tracking to content creation to Google Maps management, and more. Learn about our services below or contact us today to get started!
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Our Contractor Marketing Services
The best marketing strategies for contractors incorporate a wide variety of marketing services that connect with consumers at different points in their online journey. Together, these marketing services work to increase brand authority, website traffic, leads, and booked contracting jobs.
Digital Competitive Analysis
Content Marketing
Email Marketing Campaigns
Facebook Advertising Campaigns
Like the control of pay per click advertising, but want something more cost-effective than Google Ads (previously AdWords)? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for One In Every Six Minutes Spent Online and one in every five minutes spent on mobile.
Conversion Rate Optimization
Website Design & Development
Linkedin Advertising Campaigns
Pay Per Click (PPC)
Search Engine Optimization (SEO)
Social Media Marketing
Smart Selling & Lead Recovery
Branding And Creative Services
Strategy And Analytics Consulting
Local SEO
Website Chat Services
Lead Recovery
Video Marketing Services
Want More Contracting Leads and New Clients? These Are the Contractor Marketing Strategies You’ll Need:
The Best Marketing Strategy for Contractors? An Optimized Website
If you want people to land on—and stay on—your contractor website, it needs to be five things:
- Your website needs to be visible – When we say visible, we mean in search engines like Google. Learn more about SEO below!
- Your website needs to be mobile-friendly – Google ranks mobile websites higher in the search engine results, and consumers expect a mobile-friendly website.
- Your website needs to be secure – Most consumers won’t browse a non-HTTPS website. Google also gives preference to secured websites in the search results.
- Your website needs to be fast – Google’s recommended page speed is under two seconds. Even a one-second delay can cause a 7% reduction in conversions.
- Your website needs an optimal user experience – Once your page loads, users form an opinion in 0.5 seconds. They expect to be able to find information easily and quickly—especially from a mobile device.
Blue Corona always includes those website must-haves if you opt-into website services in your general contractor marketing plan.
Contractor SEO & Content Marketing
Improve Organic Search Rankings With SEO for Contractors
Each month, there are more than one million online searches for contractors. If you want your company to be the one that gets hired, your website needs to rank at the top of the search results pages.
To rank well organically, you must establish and promote yourself as the authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo requires three things:
1. First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website. At Blue Corona, our webmasters specialize in coding websites and landing pages that are not only visually appealing but also are highly optimized for search engines—allowing your contracting company to get more traffic, leads, and sales from the internet.
2. Second, create a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for contractors—so you won’t have to write a thing.
3. Third, promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building spammy links that will get you penalized by Google!
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Local Search Optimization
Did you know that nearly half of the total Google search queries have local intent? In addition to improving your organic search engine listings with contractor SEO services, if you’re a contractor, it’s also vital that you optimize for Google’s local listings. These three local listings often appear before the organic listings in Google’s map listings, leading to better click-through-rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your visibility for geographically related searches.
Pay per Click Advertising for Contractors (PPC)
Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new contractors invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management, from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your contracting company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
No Contractor Digital Marketing Plan is Complete Without Analytics and Tracking
The best contractor marketing services start with the right tracking and analytics. If you’re like most contractors, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track every contractor digital marketing campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your contracting business, and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Blue Corona, our contractor marketing services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in contractor marketing online so you can truly quantify your marketing investments.
Why Choose Blue Corona for Online Marketing for Contractors?
Blue Corona is the premier provider for construction marketing and general contractor marketing services. We’re much more than an SEO company—we truly see ourselves as a web marketing partner to your contracting business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to market your services on the web effectively, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience with online marketing for contractors, helping contractors just like yours get more leads and sales from the web. Virtually every Blue Corona client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Call us today, and we’ll refer you to our happy contractor clients!
The Internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible? Keep it simplified and let Blue Corona do the heavy lifting.
Digital Marketing Services FAQ
What is contractor digital marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.
Why should you invest in digital marketing?
Contractors should invest in digital marketing because when consumers need a contractor, about 97% of them start their search online, frequently with a search engine. If you want to connect with them and increase leads and booked jobs, you have to have a stronger online presence than your competitors.
What digital marketing services do you provide Contractor?
We provide full-suite digital marketing services for contractors. This includes SEO, local SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.
Which online marketing services are best for my Contractor?
Most contractors need SEO, PPC, and website design as core services. Depending on your goals, budget, service area, and needs, you could also benefit from email marketing, Local Services ads, social media advertising, video, and other online strategies.
How much do digital marketing for Contractors cost?
Depending on the contractor marketing package you choose and your needs, services can cost from $2,500 to over $10,000 per month.
What is inbound marketing?
What is your reporting and communication process?
We generate monthly reports for contracting clients with qualifying packages and we have a reputation for responsiveness and attention to detail. You and your account manager will set reporting and communication expectations during our intake call so there are no misunderstandings.
Case Study
24:1 ROI from Google Local Services Ads
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What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our digital marketing clients:
- A dedicated Account Manager, someone who understands business and paid search, to be your guide
- Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software because better data drives better results
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