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Home Builder Marketing

Want more leads? Get them with home builder marketing strategies from Blue Corona.

About 90% of home buyers now turn to the internet to solve all their custom housing needs, from finding out how to get a mortgage to making that final custom blueprint decision. In fact, 53% of home buyers start their search for a builder or architect online, frequently on a search engine. If your company’s website doesn’t appear on the first page of Google, you’re losing business to your competitors.

At Blue Corona, we have extensive experience helping architects and custom home builders like you cost-effectively market their business on the internet, improve their overall online presence and visibility, and get more leads and sales from the web.

  • 750+ – that’s how many first page rankings one of our design/build clients has for the keywords we are targeting.
  • 547% – that’s the organic traffic increase percentage one of our design/build clients has seen in two years of marketing with Blue Corona.
  • 418% – that’s the number of online contact form submissions (web leads) that firm has seen in the same period of time.

Call us today to find out how we can measurably increase your leads and sales from the web, or keep reading to learn more about our home builder marketing services.

Home Builder Marketing Services that Increase Leads and Sales

With a thorough competitive analysis from Blue Corona, we will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
 
Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, ebooks, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE home builder authority.
 
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
 
Like the control of pay per click advertising, but want something more cost-effective than Google AdWords? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.

Do you know how well your website is converting visitors into new clients? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped home builders double, triple, and even quadruple their website conversion rates.

 
63% of consumers primarily use your company’s website to find and engage with you. As if that’s not enough, 75% of people have admitted to judging a company’s credibility based on how their website—and that goes double for a custom home building business. What does your website say about the homes you build?

LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision-makers today!

97% of online experiences begin with a search engine, but 41% of clicks go to the top three paid ads on the search results page. If you’re looking for home builder marketing ideas, pay per click is a great way to drive more (qualified) visitors to your website and get more home builder leads and sales—FAST! The best part? There’s no waiting period.
Want to get more earned traffic, leads, and booked jobs? Start where 97% of your customers’ online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
81% of U.S. adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
A cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience—no matter your business size, industry, or location. When it comes to marketing your custom homes, those that have a strong brand hold an enormous competitive advantage.
Does your company have an in-house marketing team, but you still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major kitchen hardware supplier, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
Search engines spit out different results based on proximity, which is why local SEO for home builders is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
Blue Corona Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.
Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Blue Corona’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.
Video is 50 times more likely to rank organically in the search results than text pages, and U.S. consumers now watch up to 6 hours of digital video a day. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
Get Started with Blue Corona Today
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Some architects and contractors come to us with only one marketing channel in mind—they want a website OR search engine optimization OR pay per click advertising. That won’t work—the best home builder marketing plans catch potential customers at all stages of the modern buyer’s journey. The problem with choosing only one or two is that not all marketing channels are right for all stages of the sales funnel:

That’s why we always encourage our clients to take a multi-channel approach when advertising a design/build business.

Determine Your True Marketing ROI with Advanced Analytics & Tracking

If you’re like most architects or custom home builders, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated. When it comes to marketing your company, digital will always trump old strategies like home builder billboards and print ads.

But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your firm and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.

At Blue Corona, our marketing analytics services include:

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

Accurate measuring and tracking is truly the first step in marketing your custom home building services online so you can truly quantify your marketing investments.

Want More Home Builder Leads? It Starts with Your Website

It’s Not Enough to Just Have a Website!

Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your firm, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your architect/home builder website?
Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your new home services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.

Get Your Architect/Custom Home Builder Website on the First Page of Google

Improve Your Search Engine Rankings With SEO & Content Marketing

To rank well organically, you must establish and promote your home design firm as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:

  1. Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize. At Blue Corona, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your design/build firm to get more traffic, leads, and sales from the web.
  2. You must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, ebooks, and more!) for remodeling and design/build companies—so you won’t have to write a thing (unless you want to!).
  3. You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

When you hire Blue Corona as your home design/build SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your firm’s bottom line.

“OUR KEYWORD WEB SEARCH PLACEMENT HAS TAKEN US FROM ALMOST INVISIBLE TO FIRST PAGE ON HUNDREDS OF DIFFERENT SEARCH CRITERIA. PEOPLE ARE FINDING US THROUGH GENERIC SEARCHES, WHICH WAS THE GOAL INSTEAD OF HAVING TO RELY ON PEOPLE KNOWING WHO WE WERE TO FIND OUR SITE. THE OVERALL WEB TRAFFIC INCREASE TO OUR SITE HAS BEEN REMARKABLE.

-Bryan Deege, Vice President, Sekas Homes

Maximize Your Search Engine Real Estate With Local Search Optimization

Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you’re a local architect or design/build firm, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.

As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your architect or design/build firm’s visibility for geographically related searches.

Get More Home Builder Leads—Fast—With Pay per Click Advertising

Want to grow your home build company? We recommend you invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all – from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.

Investing in PPC, content marketing and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your home design/build firm’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!

Why Choose Blue Corona as Your Home Builder Marketing Agency?

Blue Corona is much more than an SEO company—we truly see ourselves as a web marketing partners to home builders. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your firm on the web, all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping home builders and architects just like you get more leads and sales from the web. Contact us today to get started!

Digital Marketing Services FAQ

What is the actual definition of digital marketing? To break it down, digital marketing for home builders is an umbrella term for all marketing and engagement activities your home building company does online. When successful, digital marketing connects with homebuyers, converts them to leads, and then turns those leads into life-long customers.
Most homebuyers or homeowners looking to build their own new home start their search for a contractor online. If you want to connect with your target audience, you have to catch their attention where they spend their time—on the web.
We provide a comprehensive set of digital marketing services to home builders and building contractors, including SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.
Most builders will need some type of SEO, website design, and paid ads as core services. Beyond that, which services are best for your business depends on a variety of factors. Your market area, services, and goals, for example, can all affect the services you need.
Depending on the package you choose, marketing services can run anywhere from $2,500 to over $10,000 per month.
Inbound marketing refers to marketing strategies such as content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media that attract or “pull” prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called “traditional” marketing strategies such as billboards, cold calling, direct mail, print, radio, tradeshows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
We generate monthly reports for clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call.

Case Study

15:1 ROI from Digital Marketing by Blue Corona

Download – SEO Case Study Form

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What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our digital marketing clients:

  • A dedicated Account Manager, someone that understands business and marketing, to be your guide
  • Detailed monthly reports (you can actually understand) that connect marketing campaign performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)
// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal
Read More Reviews

Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

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with Blue Corona Today
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Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

Learn more

Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support
Learn more

Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience
Learn more