Online Marketing for Landscaping Companies
If you’re a local landscaper and you’re looking for an Internet marketing partner to help take your business to the next level, you’ve come to the right place.
Is your website your #1 sales and marketing tool for your landscaping business?
That’s the first thing to ask yourself when developing your local internet marketing strategy. When someone searches for “Columbus landscape design,” or “landscapers in Roanoke, VA,” how easily can your company be found?
People are searching the web right now for landscapers like you. Will they find you or one of your competitors? Numerous landscape design companies across the country rely on Blue Corona to help them generate more website traffic, leads, and sales.
- 118% – that’s the year over year increase in organic traffic one of our landscape design clients saw!
- 2066 – that’s the number of #1 rankings one of our landscaping clients currently has!
Let Blue Corona help you develop an online marketing strategy to drive more qualified local visitors to your site and convert those visitors into leads and sales—a complete solution to ensuring your phone will always ring.
Our Online Marketing Process for Landscapers
Our process for digital marketing is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
COMPLETING A COMPETITOR ANALYSIS
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
SEO: PUBLISHING HIGH-QUALITY WEBSITE CONTENT
- Keyword research to find what and how your customers are searching for your services
- Publishing well-written website content that improves your local search rankings and provides a seamless user experience
- Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
PPC: CREATING DATA-DRIVEN ADS
- Creating copy for high-performing ads
- Split-testing ad copy
- Conducting competitor research on ad copy
- Monitoring and improving bids and average position of paid ads
SOCIAL: ENGAGING PAID AND ORGANIC CONTENT
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Posting and scheduling regular posts
- Monitoring engagement and interaction
EMAIL: IMPROVING CUSTOMER RETENTION & LOYALTY
- Building opt-in email signs up to contact forms
- Designing custom email templates
- Creating custom email content
- Split-testing your email campaigns
TRACKING YOUR DIGITAL MARKETING CAMPAIGNS
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the performance of your competitors
- Tracking performance down to sales and revenue
- Tweaking campaigns to improve the above metrics
WEBSITE CHAT SERVICES
Blue Corona Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.
LEAD RECOVERY
Determine Your True Marketing ROI with Advanced Analytics & Tracking
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Maximize Your Online Real Estate
IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your landscaping company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?
Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your landscape design services when they need them, but there’s definitely more to the story.
At the highest level, internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in the landscaping industry.
Get Your Landscaping Company on the First Page of Google
Improve Your Search Engine Rankings with SEO & Content Marketing
- First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Blue Corona, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your landscaping company to get more traffic, leads, and sales from the web.
- Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more!) for landscape design companies—so you won’t have to write a thing (unless you want to!).
- Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
Maximize Your Search Engine Real Estate with Local Search Optimization
Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local landscaping company, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your landscaping company’s visibility for geographically-related searches.
Pay-per-click Advertising for Landscapers
When a prospective customer needs to request service from a local landscaping company, where do they turn? The vast majority of Internet traffic is through search engines—like Google, Bing, and Yahoo. Potential leads for your company are on Google right now searching for “pool landscaping,” and “outdoor kitchens,” but will they find your site? Pay-per-click (PPC) is a great way to drive more (local) visitors to your website and get more leads and sales.
In addition to local SEO and content marketing, PPC is a great way to make your company visible on the first page of search engine results. Once you set up your ads on Google AdWords, you’ll see your advertisement within a couple of hours and have complete control over budget, copy, and placement. When Blue Corona manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your landscaping company.
Why Choose Blue Corona as Your Landscaping Company’s Web Marketing Partner?
Blue Corona is much more than an SEO company—we truly see ourselves as a web marketing partner to your landscaping business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your landscape design company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping landscapers just like you get more leads and sales from the web. Call us today and we’ll refer you to our landscaping clients!
Digital Marketing Services FAQ
What is digital marketing for landscapers?
Why should landscapers invest in digital marketing?
What digital marketing services do you provide?
Which online marketing services are best for my landscaping business?
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What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).
We Strive To Provide Superior Service By Offering The Following To All Our Digital Marketing Clients:
- A dedicated Account Manager, someone that understands business and marketing, to be your guide
- Detailed monthly reports (you can actually understand) that connect marketing campaign performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
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