Window and Door Marketing
If you own a local window and door company and you’re looking for a marketing partner to help take your business to the next level, contact Blue Corona today.
The internet has dramatically changed the marketing landscape, especially when marketing windows and doors. Most window and door business owners understand that their potential customers are searching for window and door products and services online; what they DON’T know is how to approach online marketing.
If you own a local window and door company and you’re looking for an internet marketing partner to help take your business to the next level, you’ve come to the right place.
- 851—that’s the number of #1 keywords one of our window & door clients currently ranks for. To compare, the company’s competitors rank #1 for fewer than 100 of those keywords.
- 254%—that’s the increase in website visits the same window and door company has seen since their initial investment with Blue Corona.
- 1030%—that’s the increase in leads the client has seen from search engine optimization alone!
When you choose Blue Corona as your local internet marketing partner, we handle all aspects of your online marketing strategy—from advertising tracking to content marketing to local SEO and more.
Call us today to find out how we can measurably improve your window and door company’s Web marketing return on investment, or keep reading to learn more about our internet marketing services.
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Window & Door Online Marketing Services
When it comes to marketing window and door companies, the best results come from maximizing your online footprint. To do it, we incorporate a variety of the following digital marketing services:
Digital Competitive Analysis
Content Marketing
Content marketing (the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more) costs 62% less than traditional marketing and generates more than three times as many leads. Increase traffic, leads, and authority with the help of our seasoned, U.S.-based writers!
Email Marketing Campaigns
Facebook Advertising Campaigns
With more than 200 million active users in the U.S., Facebook is the place to be to connect with your target audience. With a hyper-targeted Facebook advertising campaign, you can make sure your message is seen throughout Facebook’s family of apps as well as partner sites.
Conversion Rate Optimization
Website Design & Development
LinkedIn Advertising Campaigns
Pay Per Click (PPC)
Search Engine Optimization (SEO)
Social Media Marketing
Smart Selling & Lead Recovery
Branding And Creative Services
Strategy And Analytics Consulting
Local SEO
Website Chat Services
Lead Recovery
Video Marketing Services
Request Service
Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services
Determine Your True Window & Door Marketing ROI with Advanced Analytics & Tracking
If you’re like most window and door companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Blue Corona, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Maximize Your Marketing Return with a High-Converting Website Design
IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!
When marketing window and door companies, you shouldn’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your window and door company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?
Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your services when they need them, but there’s definitely more to the story. At the highest level, internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.
Sell More Windows & Doors with Search Engine Marketing
Search Engine Optimization (SEO)
- Your website code needs to be easy for search engines to find, read, index and rank.
- Your onsite content (copy/text) must establish your company as an authority in the window and door industry.
- Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
Pay Per Click (PPC)
Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new window and door clients invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Why Choose Blue Corona as Your Window & Door Marketing Partner?
The internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?
Blue Corona is much more than an SEO company—we truly see ourselves as a web marketing partner to your window and door company. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the Web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping window and door companies just like yours get more leads and sales from the web. Call us today and we’ll refer you to our happy window and door clients!
Digital Marketing Services FAQ
What is digital marketing for window and door companies?
Why invest in digital marketing?
What digital marketing services do you provide?
Which online marketing services are best for my business?
What is your reporting and communication process?
Case Study
24:1 ROI from Google Local Services Ads
Download – SEO Case Study Form
What Makes Blue Corona Different
We strive to provide superior service by offering the following to all our digital marketing clients:
- A dedicated Account Manager, someone that understands business and marketing, to be your guide
- Detailed monthly reports (you can actually understand) that connect marketing campaign performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
// Testimonials
See What Our Clients Are Saying
"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."
"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."
"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."
Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services