Pay Per Click (PPC) Management for Storage Companies
PPC Advertising for Storage Companies Generating More Leads & Less Vacancies
No matter if you offer climate-controlled storage units, portable storage units, or self-storage, pay per click (PPC) is a smart investment to grow your business.
PPC for storage companies is a form of digital marketing that results in highly qualified website traffic going straight to your website. Available across major search engines like Google (via Google Ads) and Bing (via Microsoft Advertising), paid search is the number one way to maximize your search engine visibility and connect with real, local customers.
Case Study: Portable Storage Company Increases Leads 55% While Reducing Ad Spend 23% »
At Blue Corona, we’ve fine-tuned our marketing strategies and PPC management services for storage companies to help you:
- Increase leads and sales – You get more website traffic and leads, resulting in increased sales and fewer vacancies at your facility.
- Reduce marketing costs – You get fully optimized storage PPC campaigns that eliminate wasted ad spend and help you save on advertising costs.
- Differentiate your brand online – You separate your business from your top competitors by maximizing your search engine real estate and showing up first on search engines for storage-related keywords.
Ready to get started? Contact us online for more information about our PPC management services for storage companies, or keep reading to learn how Blue Corona’s pay per click services can help you grow your business.
Lead Capture – Free PPC Analysis
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Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services
Pay Per Click Management for Storage Companies: What's Included
Alleviate the pain of PPC management with Blue Corona. We manage the entire advertising process—from campaign setup and regular optimizations to detailed, transparent reporting—focusing on driving new business through your storage pay per click campaigns while you focus on the day-to-day of running your company.
A Digital Competitor Analysis
- Completing a market analysis of your service areas and industry
- Finding local competitors currently investing in storage PPC advertising and management services with higher ad positioning
- Analyzing search terms, monthly search volumes, and more in your market
Custom Data-driven Ads:
- Researching storage keywords to find what and how your customers are searching for your services
- Creating ad copy and creatives for high-performing ads
- Split-testing ad copy and creatives
- Conducting competitor research on ad copy and creatives
- Creating and setting revenue and cost per lead goals and managing your campaigns to achieve them
PPC AD Tracking And Analytics
- Tracking average ad positions by campaign
- Tracking click-through rate
- Tracking and optimizing cost per click
- Tracking leads, calls, and sales
- Attributing revenue to each paid campaign
PPC Campaign Management
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring the average position, click-through rate, and cost per click
- And more optimizations for campaign improvement
Paid Search Campaign
- Paid ads that target consumers based on their queries in search engines
- PPC-ad-specific landing page optimizations
- Coordinated paid search and SEO campaigns (read more about SEO for storage companies)
- Display advertisement campaigns
- Retargeted ads and remarketing campaigns
PPC Advertising Across Multiple Platforms:
- Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
- YouTube advertising
- Google Ads campaign management
- Google Local Services ads management
- Microsoft Advertising campaign management
- Nextdoor advertising
Case Study
Storage Company Increases Leads by 55% While Reducing Ad Spend 23%
Download – SEO Case Study Form
Why Select Blue Corona Over Other Storage Marketing Companies?
At Blue Corona, we try and let our clients speak for us. Take a look at these Blue Corona reviews and hear straight from our clients why we are the best PPC management firm for storage companies. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own your ad creatives. Some PPC advertising companies won’t let you keep your ad creatives when you leave. Not us.
- You’ll optimize your marketing costs. All your storage PPC ads are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You’ll have peace of mind knowing that we will bend over backwards for you. We believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes a PPC specialist, marketing analyst, web designer/developer, and an account manager to serve as your single point of contact.
- You get detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line.