Looking for an SEO company with proven success helping other solar companies measurably improve their organic search results? You’ve come to the right place!

Go to Google and search, “solar companies city, state” or, “solar panel companies city, state”. If you don’t see your solar company’s website listed on the first page, you’re losing business to other solar companies. Blue Corona can help. Our team of SEO experts has extensive experience helping green companies get more qualified website traffic and convert more website visitors into leads and booked jobs.

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Our SEO Process for Solar Companies

Our process for SEO is similar to our approach to marketing for solar contractors in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

Completing a Competitor Analysis

Completing a market analysis of your service areas
Finding local competitors currently outranking you on the web for your services
Analyzing search terms, monthly search volumes, and more in your market

Publishing High-Quality Website Content

Keyword research to find what and how your customers are searching for your services
Publishing well-written website content that improves your local search rankings and provides a seamless user experience
Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users

Building & Monitoring Local Citations

Auditing citations
Creating new citations
Discovering more local citation opportunities
Managing and monitoring local listings

Optimizing & Managing Google My Business (Google+)

Optimizing your company’s Google My Business page for your business address and phone number
Claiming your Google Maps listing
Optimizing your Google My Business page for backlinks
Optimizing your business hours and services on Google My Business

Tracking Your SEO Campaign

Monitoring your keyword rankings, organic traffic, calls, and leads
Monitoring the keywords rankings of your competitors
Monitoring your top-three competitors
And more

Tweaking Your SEO Campaign

Optimizing and pivoting your campaign for better performance over time

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Penguin Air, Plumbing & Electrical

Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

About Our SEO Services for Solar Companies

If you’re like most solar companies, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, IT IS! With a million self-proclaimed “SEO experts,” it can be difficult to distinguish fact from fiction. At Blue Corona, we provide total transparency and services backed by tangible data. Three things are required if you want your website to rank above all the other solar remodeling companies: 1. Your website code needs to be easy for search engines to find, read, index and rank.
2. Your onsite content (copy/text) must establish your company as an authority in the roofing remodeling industry.
3. Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority. Blue Corona offers solar companies a turn-key SEO service to measurably improve the (3) metrics above. The end result, for many of our solar clients, is an exponential increase in website traffic, leads and sales!

The SEO Process in More Detail

Step 1: Comprehensive Website Tracking & SEO Audit

You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same way a CPA would look at your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).

SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions solar companies ask us is, “how much SEO do I need?” You can (intelligently) answer this question without first doing a thorough analysis of the other solar companies in your area.

Step 2: Keyword Research

Related to some of the points above – ranking for “stone solar companies” is worthless if all the visits you’re receiving are from outside your service area! After we’ve installed accurate tracking on your website, gathered baseline data and analyzed your competitors, the next step in the SEO process is keyword research. We have SEO experts that specialize in solar industry. We select the right keywords, given your business and geographic location, using a combination of search frequency and conversion data (which keywords actually generate leads and booked jobs).

Step 3: Content Creation

Armed with accurate tracking data and the right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.

Most solar companies hate creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, US based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for solar companies.

Step 4: Optimization of Offsite Factors

The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visbility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to your prospective customers! Learn more about how Blue Corona can help your solar company grow with SEO! Contact one of our SEO specialists today!

Top Company SEO FAQs

What is SEO?

SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.

What’s included in SEO services?

In all SEO packages, we include:

1. A digital competitive analysis
2. Website content and code optimization
3. New website content and creatives
4. Local citation optimization (local SEO)
5. Measurement and analytics reporting
6. Continual tracking and tweaking of your campaign

Should I hire an SEO company?

An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize accordingly, you need an SEO company.

How much do SEO services cost?

Blue Corona's SEO process starts with a website audit - an ongoing SEO campaign may or may not follow (ongoing SEO occurs approximately 85% of the time). Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 - $3,500 (audits for larger "enterprise" websites can be considerably more). Ongoing SEO ranges from consulting to "do it for me" SEO services where Blue Corona's team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $2,000 per month on the low end to $10,000 (or more) per month on the high end. What should really matter is your return on marketing investment (ROMI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROMI turns into $50,000 per month, it’s worth the investment. A word of caution: you get what you pay for. If you sign up with a cheap SEO company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. Avoid outsourced or second-language SEO work.

How long does SEO take?

If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.

How does Blue Corona track SEO success?

If you can’t measure it, you can’t manage it. You can’t win the game if you don’t know the score. Despite a million quotes which suggest that you can’t maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an afterthought—the last step. At Blue Corona, it’s the first step in every SEO engagement.

Is Blue Corona a certified Google Partner?

Yes.

SEO Case Study

Contractor Earns A 794% Return On Ad Spend

Download – SEO Case Study Form

What Makes Blue Corona Different

Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our remodeler SEO clients:

A Dedicated Account Manager, someone that understands business and SEO, to be your guide
Detailed Monthly Reports (you can actually understand) that connect SEO performance to your bottom line
A Support Team that includes an analyst, web designer/developer, and a dedicated professional copywriter
Access to Our Proprietary Analytics Software(better data drives better results)

// See What Our Clients Are Saying

Testimonials

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

SEO for Solar Companies

Let's Grow Together

ENTER YOUR EMAIL TO GET STARTED

Email Subscribe – Global

Our SEO Process for Solar Companies

Completing a Competitor Analysis

Publishing High-Quality Website Content

Building & Monitoring Local Citations

Optimizing & Managing Google My Business (Google+)

Tracking Your SEO Campaign

Tweaking Your SEO Campaign

Penguin Air, Plumbing & Electrical

Problem

Solutions

Our Results

$34M

12%

54%

American Vintage Home

Problem

Solutions

Our Results

500+

10%

77:1

Arctic Air Conditioning

Problem

Solutions

Our Results

29%

100

14:1

About Our SEO Services for Solar Companies

The SEO Process in More Detail

Step 1: Comprehensive Website Tracking & SEO Audit

Step 2: Keyword Research

Step 3: Content Creation

Step 4: Optimization of Offsite Factors

Top Company SEO FAQs

What is SEO?

What’s included in SEO services?

Should I hire an SEO company?

How much do SEO services cost?

How long does SEO take?

How does Blue Corona track SEO success?

Is Blue Corona a certified Google Partner?

SEO Case Study

Contractor Earns A 794% Return On Ad Spend

Download – SEO Case Study Form

What Makes Blue Corona Different

// See What Our Clients Are Saying

Testimonials

Partnerships & Awards

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

Elevate Your Brand Presence

with a new website

Capture & Convert More Leads

without spending a dollar more on marketing