Franchise SEO Services
Having trouble ranking multiple business locations on Google? Search engine optimization for franchises will make it happen.
Is your franchise consistently outranked in the search engines by local, less-authoritative businesses? It’s a common problem for franchisees and franchisors, and one we know how to solve: with advanced, localized franchise SEO.
If you’re tired of being outranked in Google and Bing by other businesses, we can help. At Blue Corona, we take a proven, analytics-driven approach to SEO for franchise clients. Starting with a business intake, we build your SEO campaign with a strong local foundation, from citation listings to website structure, high-quality content, and online maps listings.
We’re a strategic franchise marketing partner that specializes in web design, pay per click, and SEO—and we’ve got multi-location SEO strategy down to a science. Learn more about how we handle SEO for franchises below or contact us now to get started!
Our Franchise SEO Process for Multiple Business Locations
SEO companies like Blue Corona handle the day-to-day of making your franchise locations more visible in the search results and converting online searchers into new customers. We do this by following the process below.
Performing a Competitive Digital Analysis
- Use our proprietary data tracking software to complete a competitive digital marketing analysis and find out how you stack up against your top three competitors
- Identify the top sales-driving SEO keywords and search terms in your market area
- Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it to your competitors to create an actionable, sales-driving plan complete with goals
Optimizing Website Content and Code
- Install advanced Google Analytics and call tracking
- Make your franchise's website design fast, secure (optional but recommended), and mobile friendly
- Edit your website's code, content, and structure to be in-line with best SEO practices
- Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers
Creating New Website Content and Creatives
- Publish targeted, well-written website content that improves your local search rankings and provides a seamless user experience
- Create SEO-optimized creative content assets like infographics & videos
- Optimize and create content for voice search and digital assistants
Local Citation Optimization (Local SEO)
- Locate and audit existing citations across online directories like Yelp, Facebook, and more, including industry-specific directories
- Optimize your Google My Business page for your address or service area, phone number, maps listing, and business hours
- Optimize your company's Facebook page for franchise local SEO best practices
- Discover, manage, and monitor local citation and backlink opportunities to build authority
Measurement and Analytics Reporting
- Provide transparent revenue attribution and easy-to-understand monthly reports on the status and results of all your SEO campaigns, as well as what's coming next
- Provide reports on tracked incoming phone calls and analyze separately tracked phone lines for each marketing channel (optional add-on, but recommended)
- Monitor analytics on a daily basis to watch for anomalies, hacks, penalties, or other sales-damaging events
Tracking and Tweaking Your SEO Campaign
- Monitor your keyword rankings, organic traffic, calls, and leads
- Monitor the keywords rankings of your competitors
- Monitor your top three competitors
- Monitor keyword and search trends in your industry
- Continually optimize and pivot your campaign for better performance over time
Beat Your Competitors with Hyper-Targeted SEO for Franchises
Your franchise probably gets 20 emails a day from SEO companies promising to send you straight to the top of the search results. Like most things in life, if it sounds too good to be true, it typically is! With thousands of self-proclaimed “franchise SEO experts,” it can be difficult to distinguish fact from fiction–especially since SEO for franchises is so localized. At Blue Corona, we provide total transparency and SEO services backed by tangible data you can see.
Strategic SEO Strategies for Multi-Location Businesses
SEO for franchises is more difficult than for other industries because of fractured locations and inconsistent web data across different entities. Getting things to be consistent across the board is no easy task, which is why franchise SEO is best left to marketing companies who have done it before and have a formula for consistent results. But you shouldn’t hire the first SEO company that walks through your door—you want to find someone with experience providing both SEO for franchisors and SEO for franchisees (like Blue Corona). They require different techniques because they deal with different problems.
We’ve cracked the code on what it takes to overcome common SEO problems franchises face, so your experience will be smooth sailing.
Three things are required to rank well organically for all of your franchise locations:
- You need a website that is coded and structured in a way that’s easy for the search engines to find, read, and index
- You need (volumes) of unique, relevant, and remarkable content. Your content must provide value to your visitors and answer the questions implied by their search query
- Your overall web presence must establish your company as an authority—a leader in your industry. While franchise companies typically have no problem getting links from media websites, vendors, suppliers, partners, etc., they frequently struggle with website structure and content
Website Site Code & Structure
Many franchise websites or collections of websites are massive in size. Often, there’s a lot to handle within one CMS that manages all the locations either on one domain or individual websites. You also may be dealing with multiple franchise owners managing their own website and have to ensure that everyone adheres to a certain standard (which can feel like herding cattle).
Creating a unified SEO strategy for multiple locations can be incredibly laborious. At the same time, this is exactly what is required to create a foundation for (arguably) the most important aspect of SEO—relevant and valuable website content to compete in each location’s search market and competition.
Your franchise needs volumes of quality Website Content
If your individual franchise locations have their own websites and domains, do they individually have enough content to rank well organically? Do they have the support needed to build out the website content that is well optimized for search engines? Likely the answer is “no.” That’s where our team comes in. In one case, we worked with an insulation franchise company to build out the optimized web content for their dozens of locations nationwide—giving each branch the chance to dominate in the organic search field for their own markets.
Local SEO for franchises
Strategic Franchise SEO Services
Despite case study after case study detailing the incredible ROI possible from SEO, many businesses have not gone “all in.” Smaller companies, by comparison, often lacking the (significant) marketing budgets required to test alternative forms of advertising, are often seen investing as much as they possibly can in SEO. As a franchise organization, you need a partner that will help you set a consistent and data-driven strategy for SEO for all of your locations and branches.
Franchise Marketing from Blue Corona
Let's Talk
Top Company SEO FAQs
What is SEO?
What’s included in SEO services?
-
- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
Should I hire an SEO company?
How much do SEO services cost?
How long does SEO take?
How does Blue Corona track SEO success?
Is Blue Corona a certified Google Partner?
Case Study
Contractor Generates A 128% Lead Increase
Download – SEO Case Study Form
What Makes Blue Corona Different
Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our franchise SEO clients:
- A dedicated Account Manager, someone that understands business and SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software(better data drives better results)
Partnerships & Awards
