Franchise Email Marketing
Grow Your Franchise Locations With Email Marketing Automation
Email marketing for franchises is a simple and affordable way to:
- Nurture existing leads and prospects
- Upsell existing customers
- Keep in touch with previous customers
- Advertise new promotions
- Drive a higher franchise marketing ROI
Our Process for Franchise Email Marketing & Automation
Our process for email marketing for franchises is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Build Opt-In Email Lists
- Work with your team to add opt-in email sign-ups to your website
- Utilize paid ad strategies and social media to grow your list of contacts
- Update your sender list before every email is sent
Design Custom and Proven-Template Email Layouts
- Analyze what content customers and prospects want and need based on previous user engagement with your website, your industry, seasonality, promotions, and more
- Work with an experienced designer to create custom, branded email designs
- Use data from previous email campaigns to increase open rates and conversion rates
Create Custom Email Content
- Target warm leads and previous customers with timely, valuable email content
- Run contests and giveaways to increase engagement
- Design custom email layouts that increase user engagement and conversions
Track Your Email Marketing Campaigns
- Track send and delivery rates
- Track open and click-through rates
- Track web visits, leads, and sales, from each email send
- Attribute revenue to each email send
Test Your Email Campaigns
- Split-test subject lines
- Split-test send times and dates
- Split-test copy and offers
- And more
Advanced Email Marketing Strategies
- Marketing automation for franchises
- Customer retention emails
- Win-back email campaigns
- And more
Franchise Email Marketing Is Cost-Effective
What Is Opt-In Email Marketing?
Opt-in email marketing is the process of automating your email campaigns to customers, prospects and leads, referral partners, vendors, etc. who choose to receive them. Why is this important? Users who opt-in voluntarily sign up to receive emails from your franchise and are more likely to open and engage with the email campaign than unsolicited messages. Because of this, opt-in email marketing is far more effective at getting you the leads and sales you’re looking for as a franchise owner or marketing manager for several franchise locations.
Meet Your New Email Marketing Team
You Have a Franchise to Run. Let Us Handle Your Email Marketing Campaigns.
- Pay Per Click
- SEO
- Social Media
- Television
- And more
Blue Corona handles it all—from creating a customized email template that matches your brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
From formatting your email newsletters and building an opt-in email list, to crafting compelling copy and tracking your campaign results, our team of franchise email marketing specialists can help take your online marketing to the next level. If you own a franchised company with an existing customer base, email automation is guaranteed to increase referrals, leads, and sales.
About Blue Corona
When you choose to work with Blue Corona, you’re getting more than just an internet marketing and email automation company. You’re getting a full-service franchise marketing partner that treats your business as if it were our own. Our team strives to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your franchise company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping small to medium-sized service businesses get more leads and sales from the web—particularly franchise companies.
Learn More About Email Marketing for Franchises
Case Study
Email Marketing Generates 160 Leads In One Month
Download – SEO Case Study Form
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and social media marketing company on the planet! Unlike other social marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “social gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our email marketing clients:
- A Dedicated Account Manager, someone that understands business and social media, to be your guide
- Detailed Monthly Reports (you can actually understand) that connect social performance to your bottom line
- A Support Team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to Our Proprietary Analytics Software (better data drives better results)
Partnerships & Awards
