Pest Control Pay Per Click Management Services (PPC)
Increase Your Booked Jobs with Pest Control PPC Advertising
Pay per click (PPC) advertising for pest control companies is a highly controllable, affordable way to generate more website traffic, leads, and booked jobs from local customers in your area. As consumers switch to an “I need it now” mindset, it’s our team’s job to help your business meet them where they search for pest control companies—online.
Why Is PPC for Pest Control Companies Important?
Did you know that:
- 75% of people say paid search ads make it easier to find the information they search for on a website or search engine
- Businesses make an average of $2 in income for every $1 spent on Google Ads
- 41% of clicks go to the top 3 paid ads on search results page
If you’re not investing in pest control pay per click services, you’re missing out on valuable real estate on search engines like Google and Bing. And unlike SEO for pest control companies, PPC can provide both short-term and long-term, high-dollar ROI.
A Leader In Pest Control Marketing
At Blue Corona, we provide PPC management services for pest control companies, exterminators, and wildlife control companies. With more than a decade of experience as the leader in home services digital marketing, we know how to grow your business and keep your phone ringing. This allows you to focus on what matters most—running your business.
Contact us online for more information about our PPC services, or keep reading to learn how we can help you grow your business with paid search ads.
PPC Management for Pest Control Companies: What's Included?
PPC advertising is a cost-effective, quick way to generate more website traffic, leads, and sales. When you choose Blue Corona as your PPC management provider, you’ll get:
A Digital Competitor Analysis:
- Completing a market analysis of your service areas and industry
- Finding local competitors currently investing in PPC with higher ad positioning
- Analyzing search terms, monthly search volumes, and more in your market
- Creating and setting revenue and cost per lead goals
Custom, Data-driven Ads:
- Researching keywords to find what and how your customers are searching for your pest control services
- Creating ad copy and creatives for high-performing ads
- Split-testing ad copy and creatives
- Conducting competitor research on ad copy and creatives
PPC Ad Tracking and Analytics:
- Tracking average ad positions by campaign
- Tracking click-through rate
- Tracking and optimizing cost per click
- Tracking leads, calls, and sales
- Attributing revenue to each paid campaign
PPC Campaign Management:
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring the average position, click-through rate, and cost per click
- And more optimizations to improve the performance of your pest control PPC campaigns
Paid Search Campaigns:
- Paid ads that target consumers based on their queries in search engines
- PPC-ad-specific landing page optimizations
- Coordinated paid search and SEO campaigns
- Display advertisement campaigns
- Retargeted ads and remarketing campaigns
PPC Advertising Across Multiple Platforms:
- Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
- YouTube advertising
- Google Ads campaign management
- Google Local Services ads management
- Microsoft Advertising campaign management
Request Service
Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services
Hvac Pay-Per-Click Case Study
Exterminating Poor PPC Results
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Why Select Blue Corona Over Other PPC Companies Specializing in Pest Control Marketing?
At Blue Corona, we try and let our clients speak for us. Take a look at these Blue Corona reviews and hear straight from our clients why we are the best PPC management company for pest control companies, exterminators, and home service contractors. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own your ad creatives. Some pest control digital marketing companies won’t let you keep your ad creatives when you leave. Not us.
- You’ll optimize your marketing costs. All your PPC ads are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You’ll have peace of mind knowing that we will bend over backward for you. We believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes a pest control PPC specialist, marketing analyst, web designer/developer, and an account manager to serve as your single point of contact.
- You get detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line.
// Testimonials
See What Our Clients Are Saying
"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."
"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."
"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."