Looking to get more leads with paid search advertising? Google Ads, formerly Google Adwords, is the premier platform for paid search advertising—allowing you to target your customers in the most relevant and specific way. Whether you’re looking to fine tune your existing Ads campaign or you’re starting from scratch and need a complete campaign setup, the paid search specialists at Blue Corona can help with every aspect of your Google Ads (Google Adwords) campaign management.

Our PPC Management Company Is a Google Premier Partner, a Distinction Reserved for the Top 3% of North American Google Partners

When you choose us, you get the peace of mind that your PPC ads are being managed by certified Google Ads (formerly Adwords) experts and Bing Ads PPC specialists. Not only that, but you get the special perk of working with a Google Premier Partner—a distinction reserved for the top three percent of Google Partner PPC companies.

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Why Your Company Should Use Google Ads

Google Ads has the most sophisticated platform for paid search, strongly outperforming competitors like Bing Ads. Google Ads allows advertisers to set a daily budget for each campaign and choose bids for each ad group and keyword. Campaign settings include features such as ad schedules, location settings, and mobile device settings. In addition, the Ads Keyword Planner allows you to brainstorm and evaluate the strength of keywords for your campaigns.

Generating More Visits and Leads with Google Ads

Google Ads strives for relevancy and rewards advertisers for making their campaigns as useful to searchers as possible. Ads assigns a Quality Score to each keyword in an account. Quality Score partly determines the cost per click for an ad in the top position on Google Search.

If you’re looking to improve the Quality Score for your Ads campaigns, Blue Corona can help. By optimizing ad relevancy and landing page content to improve the click-through rate and online conversion rate, our PPC specialists can improve the Quality Score for your account—allowing you to drive the most qualified visits to your website.

It’s also important to note that Ads (AdWords) favors advertisers who frequently adjust their account and experiment with the latest features Ads offers, making PPC management an essential element of advertising on Ads.

Get Started with Blue Corona Today

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Penguin Air, Plumbing & Electrical

Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Why Hire Blue Corona to Manage Your Google Ads (AdWords) Campaigns?

Blue Corona has a team of dedicated PPC specialists with years of experience creating and optimizing campaigns in a wide range of industries for Google Ads. Our PPC specialists specialize in PPC advertising for home service companies, including:

Contractors
Electricians
Fire protection companies
Flooring contractors
Franchises (home services)
Garage door companies
Home builders
HVAC companies
Landscapers
Movers
Painters
Pest control companies
Plumbers
Remodeling companies
Roofers
Solar companies
Portable storage companies and self-storage facilities
Window and door companies

Our PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage the Ads (Adwords) account, including:

The client’s sales funnel
The lead-to-sale ratio
The visit-to-lead ratio
Profit margins for each product and service sold

We use our understanding of the client’s sales funnel to set bids appropriately and achieve the optimal cost per lead. Our desire to make the client’s business our own combined with years of expert PPC management experience equals a cost-effective form of advertising with tremendous reach and potential.

Sign Up for Google Ads (AdWords) Campaign Management Services from a Premier Agency

Google Ads is a self-service platform. You don’t need to hire a professional PPC company to set up and manage your PPC campaign. However, most small business owners lack the time, expertise, and tools required to maximize ROI.

Even if you don’t understand the complexity of Ads, you should still have picked up on one thing from this page—Blue Corona does. Contact us today to get started with Google Ads or to have us analyze your current campaign.

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See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Google Ads (Google AdWords) Campaign Management

Our PPC Management Company Is a Google Premier Partner, a Distinction Reserved for the Top 3% of North American Google Partners

Get a FREE PPC Analysis

Why Your Company Should Use Google Ads