LinkedIn Advertising Campaigns
Increase Leads and Sales with LinkedIn B2B Advertising
If you sell to other businesses, LinkedIn offers an incredibly targeted way to put your message in front of key decision makers at a very low cost per click. Adding LinkedIn to your digital marketing strategy is a smart bet if you’re interested in generating more B2B leads and sales. Four out of five LinkedIn members drive business decisions, and LinkedIn’s audience has 2x the buying power of the average web audience.
Blue Corona’s experienced LinkedIn marketers know what it takes to drive B2B leads from Linkedin with lead ads, sponsored posts, and text ads—and we’re standing by to help your business get a piece of the pie.
Learn more today by contacting us or filling out the form below!
Lead Capture – Free PPC Analysis
Ready for More B2B Leads? Our LinkedIn Advertising Agency Knows How to Get Them For You
If you market to other businesses and you’re frustrated with the diminutive return from traditional marketing channels, you’ve come to the right place! Many companies have noticed that the response rate and ROI associated with traditional B2B marketing strategies like direct mail is sinking lower each year. At the same time, even savvy B2B marketers and advertising professionals are struggling to find effective new media strategies.
Types of LinkedIn Advertising Campaigns
- Text ads – Text-based ads that show up in the right column or at the top of the page on LinkedIn.
- Single image ads (formerly Sponsored Posts) – Single image ads that show up in LinkedIn’s news feed.
- Carousel image ads – Ads with two or more images that show up in LinkedIn’s news feed.
- Video ads – Video ads that show up in LinkedIn’s news feed.
- Message ads – Ads delivered to your target audience’s LinkedIn message inbox.
- Lead form ads – Ads that collect lead information right without ever leaving the platform.
- Spotlight ads – Ads that are personalized using profile data and will promote an offering throughout the desktop.
- Follower ads – Ads that are personalized using profile data and will promote a company’s page throughout the desktop.
- Job ads – Promote an open position at your company and collect applicant data.
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Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services
Time to Test LinkedIn Advertising Campaigns
LinkedIn advertising offers B2B marketers an incredibly cost-effective way to put your message in front of exactly the right target audience. LinkedIn ads allows you to target prospects by geographic area, industry, company size, decision maker/title, seniority, age and even by company name! Suppose you offer remote help desk services to lawyers. Imagine being able to hyper-target your ads to the principals of specific law firms (by firm name) with more than 100 employees!
Lead Capture – Free Social Media Analysis
Why Partner with Blue Corona for LinkedIn B2B Advertising?
You don’t need to hire a company to set up your LinkedIn ads—it’s a self-service platform. So why should you hire Blue Corona to help you create, execute, manage and optimize your LinkedIn and social media campaigns? Because we’ll deliver a greater ROI than you can achieve on your own, of course!
Our team of social media marketing experts will consult with you about your business, assist you with selecting the right target audience, craft the perfect ad copy (and split-test multiple ads!) and optimized lead-capture landing pages. We’ll show you how to get more leads (at a lower cost per lead) and convert more leads into clients!
Lead Capture – Free Competitor Analysis
// Testimonials
See What Our Clients Are Saying
"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."
"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."
"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."