If you’re looking for plumbing marketing ideas, look no further than Facebook.
- Location
- Age range
- Gender
- Language
- Interests
- Behaviors
- Connections
Before You Get Started With Facebook Marketing
Facebook Ads for Plumbers if You Want More Leads
Take out a Facebook Lead Form Ad.
Facebook Ads for Plumbers if You Want to Get More Website Visits in Your Service Area
Take out a Facebook Website Traffic ad.
Pro Tip: Make Sure to Optimize for “Landing Page Views”
Facebook Ads for Plumbers if You Want to Get More Website Conversions
I keep mentioning the Facebook pixel, and here’s where it really matters—website conversion ads. With the pixel installed, you can set and track goals like:- Viewing a key page
- Filling out a contact form
- Adding an item to a shopping cart or completing a checkout
- Registering for an event
- Signing up for an email newsletter
Facebook Ads for Plumbers if You Want to Get More Business Page Likes
Like I said before, I’m guessing that your plumbing company has less than 300 likes on its Facebook page—and I’m willing to bet real money that it has less than 1,000 at least. Getting likes to your company’s Facebook page shouldn’t be your first priority if you’re just bursting onto the online marketing scene (I recommend you start with a website optimized for conversions and for search engines), but if you’re well established in the search engine results page and you need to compete with other contractors with 1,000s of likes, take out a Page Likes Ad. This allows you to target homeowners in the area (yes, you can select if they own the home and even exclude renters!) who may need your services, or may have seen your trucks around their neighborhood. With proper ad set up and calls to action on your Page Likes Ad, you can increase the size of your Facebook page community and increase the voice you have for other ads you run, and even organic posts and reviews to your page.Facebook Ads for Plumbers if You Want to Get More Likes on Your Posts
- All of them– Seriously, put at least a few bucks behind all of your posts or else no one is going to see or engage with them.
- Awards you’ve won – a local Chamber of Commerce award, Angie’s List Super Service Award, etc.—doesn’t matter what the award is, it just matters that you show your Facebook fans you’re a winner and provide award-winning service.
- Recent projects – I hope you took some good before and after photos!
- Recent blog posts –You are blogging, right?
- Testimonials– OH HAPPY DAY, someone has taken the time to give your plumbing business a raving review. You should be screaming it from a mountain top, and if you don’t have a mountain top, you can promote it on Facebook.
- Contests – Here’s an easy way to get engagement—a caption contest. Post a fun photo and ask your fans to try and come up with the best caption for the photo. Mail the winner some company swag, like a tshirt, hat, or if you’re alcoholics like us—a branded bottle opener and koozie (Relax: we’re not alcoholics but our company name has the word “Corona” in it. It’s only natural).
Plumbers: Get a Free Social Media Analysis
If you’re like most plumbers, you probably don’t have time to be messing around on Facebook and don’t have the resources to hire a full-time person to do it. Do your family, your bottom line, and yourself a favor and start with a free social media analysis from Blue Corona or download one of our social media case studies today.
Marketing Services You Might Be Interested In
- Plumbing SEO Services (search engine optimization)
- Plumbing PPC Management (pay per click)
- Plumber Email Marketing
- Plumbing Website Design
