Email Marketing Services for Remodeling Companies
Use Opt-In Email Marketing as a Low-Cost Way to Increase Referrals, Up-Sells, Leads, and Booked Jobs (Sales)!
The average person gets 121 emails a day. As a whole, the human race receives 193.3 billion emails within a 24 hour timespan. And of those emails, 108.7 of them are sent from businesses. So if you thought email marketing was dead, think again. Email marketing is thriving and has proven to be a cost-effective way to maximize your remodeling company’s online marketing efforts.
But you can’t just send an email blast and automatically expect a good return on investment. A well-thought-out email marketing campaign takes time, hard work, and requires you to track, test, tweak, and repeat until you find the right formula specific to your remodeling company.
Ready to start an email marketing campaign for your remodeling company? Blue Corona’s email marketing specialists are here to help—from designing a template and generating an opt-in list, to distributing and tracking your email newsletter campaigns.
Our Email Marketing Process for Remodelers
Our process for email is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Building Opt-In Email List
- Working with your team to add opt-in email signs up to contact forms
- Utilizing other social media and paid strategies to continue to grow the list
- Adding new opt-in sign-ups for before each new email blast
Designing Custom and Proven-Template Email Layouts
- Analyzing what content most users interact with on your site
- Working with experienced designer to create email template that fits your brand
- Using data from previous email campaigns to incorporate proven design elements
Creating Custom Email Content
- Working with your company and target audience to write valuable content for them
- Running contests and giveaways to increase engagement
- Designing for engagement and conversions
Tracking Your Email Campaigns
- Tracking sends and delivery rates
- Tracking open and click-through rates
- Tracking web visits, leads, sales, and revenue for each email blast
Testing Your Email Campaigns
- Split-testing subject lines
- Split-testing send times and dates
- Split-testing copy and offers
- And more!
Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
- And more!
Request Service
Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services
Looking for a Cost-Effective Way to Grow Your Remodeling Business?
Opt-in email marketing campaigns are a highly effective way to grow your remodeling company. What does “opt-in” mean? This means that instead of sending your email newsletter to a randomly generated list of homeowners, we only send your email newsletter to a targeted list of people that have chosen receive information from you. Opt-in email marketing is the direct opposite of sending unsolicited messages to unsuspecting random prospects and opt-in messaging is far more effective at getting you the leads (and sales!) you’re looking for.
You Have an Remodeling Company to Run; Let Us Handle Your Email Marketing Campaigns
As a business owner, you have a million things on your plate at all times. But email marketing doesn’t have to be one of them—that’s where Blue Corona’s email marketing specialists can help. Email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV. If you find yourself struggling to effectively run your remodeling company AND manage your online marketing, we’re the company to know.
Blue Corona provides turn-key, “do it for me” email marketing solutions for remodelers. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
Whether you need help formatting your email newsletter template, building an opt-in email list, creating compelling copy, or accurately tracking your email marketing results, Blue Corona can help! If you own a remodeling company with an existing customer base, opt-in email marketing campaigns are guaranteed to increase referrals, leads, and sales.
What Makes Blue Corona the Top Choice for Remodeler Email Marketing?
Blue Corona is much more than an SEO or email marketing company—we truly see ourselves as a web marketing partner to your business. We market your remodeling company as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping small to medium sized home services companies get more leads and sales from the web—particularly remodeling companies like yours.
Case Study
Email Marketing Generates 160 Leads In One Month
Download – SEO Case Study Form
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and SEO company on the planet! Unlike other SEO companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “SEO gurus” will ever know—call us and see).
We Strive To Provide Superior Service By Offering The Following To All Our SEO Clients:
- A dedicated Account Manager, someone who understands business and paid search, to be your guide
- Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software because better data drives better results
// Testimonials
See What Our Clients Are Saying
"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."
"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."
"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."