Pay Per Click Management for Home Service Companies (PPC)
PPC Advertising Services that Increase Your Leads & Sales
Pay per click (PPC) advertising for home service companies is a highly controllable, cost-effective way to earn a spot at the top of Google and Bing search results.
Today, 97% of the world’s population turns to online search to find local products and services. Not only that, 75% of people agree that paid ads make it easier to find the online information they’re looking for, and 63% of online searchers say they click on paid ads. If there’s ever been a time to invest in PPC management services for home service companies, the time is now.
Real-Time PPC Management Services Driving Real Business Results
- Build, launch, and manage new PPC campaigns
- Optimize existing ad campaigns for better performance
- Eliminate wasted ad spend on expensive keywords and poorly optimized PPC campaigns
- Increase leads and sales from search engines
A Google Premier Partner & Microsoft Advertising Partner—Top 3% in North America
PPC Services for Home Service Businesses
What's Included In Our PPC Advertising Services
PPC advertising is a cost-effective, quick way to generate more website traffic, leads, and sales. When you choose our PPC management company, you’ll get:
A Digital Competitor Analysis:
- Completing a market analysis of your service areas and industry
- Finding local competitors currently investing in PPC with higher ad positioning
- Analyzing search terms, monthly search volumes, and more in your market
- Creating and setting revenue and cost-per-lead goals
Custom, Data-Driven Ads:
- Researching keywords to find what and how your customers are searching for your services
- Creating ad copy and creatives for high-performing ads
- Split-testing ad copy and creatives
- Conducting competitor research on ad copy and creatives
PPC Ad Tracking and Analytics:
- Tracking average ad positions by campaign
- Tracking click-through rate
- Tracking and optimizing cost per click
- Tracking leads, calls, and sales
- Attributing revenue to each paid campaign
PPC Campaign Management:
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring the average position, click-through rate, and cost per click
- And more optimizations for campaign improvement
Paid Search Campaigns:
- Paid ads that target consumers based on their queries in search engines
- PPC-ad-specific landing page optimizations
- Coordinated paid search and SEO campaigns
- Display advertisement campaigns
- Retargeted ads and remarketing campaigns
PPC Advertising Across Multiple Platforms:
- Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
- YouTube advertising
- Yelp advertising
- Google Ads campaign management
- Google Local Services ads management
- Microsoft Advertising campaign management
- Nextdoor advertising
What Is Pay Per Click Marketing? What Does a PPC Company Do?
PPC stands for pay per click, which is a type of internet marketing and advertising in which advertisers display ads on different websites and platforms and pay a fee each time one of their ads is clicked. Cost per click (CPC) can run anywhere from $0.05 to upwards of $100.00 for the most competitive keywords.
In a nutshell, a PPC management agency like Blue Corona handles all the setup, design, copywriting, launch, and optimization of your ads. We have a wide variety of PPC management packages, from enterprise to low-cost plans for small businesses.
While we consider ourselves a jack-of-all-PPC-trades, we swear by the following PPC services:
Pay Per Click Services Our Clients Swear By
- Paid Search Campaigns – Not only do 7% of people say paid search ads make it easier to find the information they need, but 41% of clicks also go to the top three paid ads on the search results page (WordStream). Paid search ads target consumers by the keywords they type into the search bar, meaning it’s the best way to grab someone’s attention at the moment they’re looking for your product or services.
- Google Ads Management – Google Ads (formerly Google Adwords) is Google’s proprietary ads platform. With an unprecedented reach, businesses make an average of $2 in income for every $1 they spend in ads (Google).
- Google Local Services Ads Management – Local Services ads are meant for local businesses in very specific industries. They are rolling out slowly across the United States, and Blue Corona has already launched dozens of successful campaigns.
- Microsoft Advertising Management – As a Microsoft Advertising partner, you can be sure to get the most return for your ad spend.
- Display Ads Management – Display ads, run through the Google Display Network, show your ads to consumers while they’re browsing other websites. You’ve likely seen display advertisements on popular news sites, weather sites, and even on smaller blogs you follow.
- Remarketing – Customers who see retargeted ads are 70% more likely to convert on your website. Learn more about remarketing and get started today!
- Social Media Campaigns – The average social media user spends two hours on social media sites each day. However, thanks to most social media platforms’ algorithms, it’s nearly impossible for businesses to be noticed—unless you put money behind it.
- YouTube Advertising – YouTube is arguably the second most popular search engine, and the evolving consumer preference for video isn’t a trend. Consumers are 27 times more likely to click through online video ads than standard banners, and companies that use video ads in their marketing grow revenue 49% faster year-over-year than those which don’t.
Which Pay Per Click Management Services Are Right for Me?
Do PPC Services Work to Increase Leads and Sales?
Yes. Check out our case studies that prove it. For example, one home service company investing in our pay per click management services saw:
- 1,214% return on ad spend
- A $28 cost per lead
Another client, a contractor in Pennsylvania, saw the following results from a Local Services ad campaign:
- A 9:1 return on investment
- A $16.36 cost per lead
Should You Hire a PPC Agency?
If your website does not come up prominently on the first page (multiple times), you’re losing business to your competition. There are two ways to increase your first-page visibility—SEO services or PPC advertising and management.
SEO is valuable because more people tend to click organic listings over paid ads, but 75% of people would click a paid search ad if it makes finding the information they want easiest.
If you set up a pay per click account on Google Ads, you’ll see your ads in a matter of hours. If you optimize your website to rank better organically, the work you do today may not be evident in the search results for weeks—even months and years!
Why Hire a PPC Company to Manage Your Pay Per Click Ads?
Pay per click advertising is incredibly measurable and controllable. The downside to this is that there are enormous amounts of data to analyze and interpret as well as layers of complexity the average business owner just doesn’t have time to manage.
For example, most home service business owners fail to track the phone calls generated by their PPC campaigns. The ratio of phone calls received versus online form submissions can be as high as 12:1.
If you’re not tracking the phone calls generated by your PPC campaigns, you’re missing more than half the picture. You’re almost certainly under-bidding on some keywords and over-paying for others.
At the same time, hiring a full-time marketing person with the intellectual horsepower to adequately manage your account will cost you at least $5,000 per month (and that’s not counting benefits, computer, and software programs required for optimization or the advertising cost itself!).
For the average small business investing in pay per click marketing, it’s far more cost-effective to outsource pay per click setup, management, and ongoing optimization.
Switching PPC Companies? Get a PPC Audit Done First
Before you invest a penny with a PPC company you need a PPC campaign audit to put the right analytics tools in place and gather some baseline data. You need to know how your website functions today as a sales rep. This process can take anywhere from a few days to a week or a month. The process is important.
Accurate measurement and campaign tracking is the foundation of every Blue Corona digital marketing campaign, including PPC advertising. If you don’t know exactly how your paid advertising strategies perform today, you can’t maximize your results and drive higher ROI.
If you already have an existing Google Ads or Microsoft Advertising account, our team will start with a pay per click audit. We’ll review what you’ve done in the past and give you actionable recommendations for improving your performance in the future.
For home service businesses utilizing us for PPC management, we handle it all.
PPC Management Pricing: How Much Do PPC Services Cost?
Need PPC Services? Trust One of the Best PPC Marketing Agencies In the USA
Industries We Serve
Include but are not limited to:
- Bathroom Remodelers
- Builders
- Contractors
- Electricians
- Flooring Companies
- Garage Door Companies
- Gutter Companies
- Home Inspectors
- Home Service Franchises
- HVAC Companies
- Insulation Companies
- Kitchen Remodelers
- Landscapers
- Moving Companies
- Painting Companies
- Pest Control Companies
- Plumbers
- Remodelers
- Restoration Companies
- Roofers
- Siding Companies
- Solar Companies
- Storage Companies
- Window and Door Companies
PPC Case Study
Contractor Earns A 794% Return On Ad Spend
Download – SEO Case Study Form
Why Select Blue Corona Over Other PPC Companies?
At Blue Corona, we try and let our clients speak for us. Take a look at these Blue Corona reviews and hear straight from our clients why we are the best PPC management company for home service companies. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own your ad creatives.. Some PPC advertising companies won’t let you keep your ad creatives when you leave. Not us.
- You’ll optimize your marketing costs. All your PPC ads are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You’ll have peace of mind knowing that we will bend over backwards for you. We believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes a PPC specialist, marketing analyst, web designer/developer, and an account manager to serve as your single point of contact.
- You get detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line.
Partnerships & Awards
