Although Google is the leader in the search engine market, Bing Ads—which provides pay per click advertising services on the Bing search engine—still accounts for a large share of the market. So if your company is only advertising on Google, then you are missing out on roughly 17 percent of the search engine market on Bing! Whether you’re just getting started with Bing Ads or you’re looking to fine tune your existing campaign, the PPC specialists at Blue Corona are ready to help with every aspect of your Bing Ads management—from tracking setup to content creation and more.

Why Should Your Company Use Bing Ads?

Bing Ads is a great way to generate leads and traffic for your business from searchers who do not use Google. Fewer people are advertising on Bing Ads, so the amount that you have to pay to reach millions of target customers is a lot less while still generating a significant amount of leads.

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Types of Bing Ads and Features

Bing offers standard text ads for your business. Search ads display when someone searches for a keyword on Bing and your ad displays above, below, or on the side of the organic search listings.

Bing also offers content ads, which add some flexibility and broader reach to where your ads will show. Your content ads may be seen by an audience that is viewing websites owned by Yahoo, Microsoft, or other partners.

Another feature that Bing offers is product ads. Product ads allow you to display your products on the Bing search results page by including images, promotional text, prices, and your company name. This is a great resource for a retailer or e-commerce website looking to generate more leads and sales.

With Bing Ads, you can easily target your customers based on:

Where they are located
What device they are using
Demographics
Time of day

By narrowing the way that you target your ads, this allows you to generate more qualified clicks and, therefore, more qualified leads for your business.

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Penguin Air, Plumbing & Electrical

Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Why Choose Blue Corona for Your Bing Ads Campaign Management?

Blue Corona has a team of dedicated PPC specialists with years of experience creating and optimizing Bing Ads campaigns in a wide range of industries. Our PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage the account, including:

The client’s sales funnel
The lead-to-sale ratio
The visit-to-lead ratio
Profit margins for each product and service sold

We use our understanding of the client’s sales funnel to set bids appropriately and achieve the optimal cost per lead. Our desire to make the client’s business our own combined with years of expert PPC management experience equals a cost-effective form of advertising with tremendous reach and potential.

Sign Up for Bing Ads Campaign Management

Bing Ads is a self-service platform. You don’t need to hire a professional PPC company to set up and manage your PPC campaign. However, most small business owners lack the time, expertise, and tools required to maximize ROI.

Even if you don’t understand the complexity of Bing Ads, you should still have picked up on one thing from this page—Blue Corona does. We specialize in all aspects of online marketing for small to medium-sized businesses. Contact us today to get started with Bing Ads or to have us analyze your current campaign.

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See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bing Ads Management

Why Should Your Company Use Bing Ads?

Let Us Do a Free Analysis of Your Current PPC Campaigns!

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