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SEO Services for Moving Companies

Mover SEO Services Proven to Generate More Leads from Local Customers

As a local mover, you may find it tough to compete on search engines with larger moving companies who specialize in long-distance moves, let alone keep a full schedule when competing with franchises like All My Sons or Two Men and a Truck. So how do you compete online and win new business from the internet? SEO for moving companies.

What Is Search Engine Optimization (SEO)?

Search engine optimization for moving companies, or “SEO” for short, helps your business:

  • Rank higher on search engines for keywords like movers, moving company, local moving company, long-distance moving, and more
  • Generate more website traffic on a monthly basis
  • Close more business from the internet and grow your company’s revenue

The Three Pillars of Successful SEO for Moving Companies

To increase leads and sales from your website, Blue Corona’s SEO analysts rely on data, industry trends, and past experiences managing SEO campaigns for moving companies to deliver highly effective SEO. This includes:

  1. Site Code & Structure – Your website’s code and linking structure will be optimized to align with Google and other search engine’s best practices, enhancing your organic presence and ensuring your website is easily found, indexed, and displayed to searchers on the web
  2. Onsite Content – Your website needs web page after web page of unique, remarkable content to rank on the first page of search engine results
  3. Offsite Factors & Reviews – Your website must regularly generate authoritative backlinks from other local websites and earn 5-star reviews on places like Google My Business and other online directories

Ready to start generating more leads from SEO? Contact us online to learn more about how SEO services can help grow your moving company.

SEO Services for Moving Companies: What's Included & Why It's Important

What’s included in our mover SEO services? Our team takes a holistic approach to your organic presence, optimizing your website’s code and structure, onsite content, and offsite ranking factors to generate more website traffic, calls, and moving leads from local customers.

Before ever signing a contract, you'll know exactly how your current SEO campaign stacks up against your toughest competitors. Blue Corona's SEO analysts will provide you with actionable insights into how to generate greater search engine visibility, more website traffic, and more leads from your mover SEO campaign. Read more about digital competitive analyses.
Your website won't rank on page one of Google and other search engines if it is poorly built. In order to rank well, your website must be built and coded to align with SEO best practices. Blue Corona's webmasters and moving company SEO specialists will work in tandem to optimize your website's internal linking structure and sitemap so all web pages can be easily found, crawled, and displayed to searches on the web.
There are hundreds of keywords your customers search to find a local moving company. In order to rank for each of these keywords and increase sales from your website, you need page after page of high-quality, SEO-friendly content that attracts and engages your target audience. Blue Corona's copywriters will plan, write, and publish landing pages and blog posts to get you more website traffic and leads. Read more about our content marketing services.
As a professional moving company, how do you connect with more local customers? With local search engine optimization (local SEO). When you choose Blue Corona as your SEO service provider, you'll have a team of digital marketers managing your local SEO campaigns for you. This includes review generation and management, link building, and other strategies to optimize your search engine rankings and get your company found in the Local Pack (or "Maps Listings").
Today's consumers are impatient, and studies show that if your website doesn't load in three seconds or less, you're losing website traffic and leads to your competitors—guaranteed. Blue Corona's webmasters will work to ensure your website loads lightning fast across desktop, tablet, and mobile devices, helping you win more business from your SEO campaigns.
Did you know that 93% of consumers say online reviews impact their purchasing decisions? Combine that with the fact that nearly 100% of consumers read reviews for local businesses before making a purchase, your moving company needs to generate 5-star reviews on Google My Business, Facebook, and other online directories in order to rank on page one of search engines.
You shouldn't be confused by your SEO agency's reports. That's why at Blue Corona we help you cut through the ocean of data available to you. You'll get detailed monthly reports that connect your SEO performance to your bottom line (that you can actually understand). You'll know exactly how many true leads your mover SEO campaign is generating with Blue Corona's easy to understand, transparent reporting. Read more about our marketing analytics services.
As the leader in SEO for home service companies, Blue Corona knows SEO for moving companies. You’ll receive a dedicated internet marketing team to measurably improve your SEO performance, including an account manager as your single point of contact, an SEO analyst with experience managing SEO campaigns for movers, a website copywriter, webmaster, and digital designer all working to help you increase leads and sales and grow your bottom line.
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Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Why Digital Marketing & Local SEO for Movers Are So Important

A comprehensive digital marketing strategy for movers that involves campaigns like pay per click, email marketing, and social media will certainly help you outrank and outperform your competition on search engines. However, nothing is as important as local SEO.

Local SEO takes a hyper-targeted approach to your search engine optimization campaign, making it the perfect strategy to generate higher rankings and more visits to your moving company’s website.

Ultimately, local SEO generates more estimates and sales, helping you grow your business.

Our Mover SEO Process In More Detail

You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our moving clients’ businesses as if we owned them ourselves. To provide you with intelligent decisions about your advertising, marketing, SEO, and website, we must first look at your marketing the same way a CPA would look at your financials.

Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matters if you’re not seeing increases in profit, revenue, and booked jobs from organic searches (for terms other than your company name!).

SEO is a zero-sum game, which means that for your website to move higher up in the organic search results, you must leapfrog websites that are currently perceived to be better optimized than your site. One of the most common questions movers and business owners ask us is, “How much SEO do I really need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other moving companies in your area.

A typical SEO audit includes:

  • A business intake so that our account managers see your business from an owner’s perspective
  • Analytics and SEO software implementation (we use a set of tools no other SEO company has)
  • Keyword research and identification
  • Competitor analysis
  • Analysis and evaluation of your website code, structure, and content
  • Analysis and evaluation of your company’s presence online—linkscape, social media, and more

The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).

Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google, you need well-optimized onsite content. However, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, they must be fixed before any content optimizations occur. Although every situation is unique, typical foundational improvements include things like:
  • Revising your website’s title and meta tags
  • Renaming various web pages
  • Giving your website files a more logical structure,
  • Improving your website speed (load speed is a known ranking factor)
  • Enhancing your local SEO by creating more geographically relevant content
  • Recoding your website onto a content management system (CMS)
  • Making your website mobile-friendly (separate web project)

With the right foundation in place, and armed with the right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites—it ranks web PAGES. Each page of content on your site allows you to rank for a specific set of relevant keywords.

It might be helpful to think of your website as if it were a fishing boat; each page of content is like a baited line thrown into the internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads, and sales!)! The content of your website must target your top keywords, but it also must establish your company as the authority for what you do in markets where you do it.

Most movers either hate creating website copy or simply don’t have time for it. That’s okay—Blue Corona has professional copywriters (in-house, U.S.-based employees who work directly for Blue Corona) who specialize in creating unique, original, relevant, and authoritative content specifically for the moving and storage industry.

The final step in the SEO process is to optimize your overall footprint on the web, starting with your Google My Business page.

Most consumers want a mover that’s local to the area. When consumers make geographically related searches like “movers near me” or “moving company in [city, state],” Google and other search engines show what’s called the local pack (otherwise known as map listings):

To get in the local pack, you need a flawless Google My Business page. With our local SEO services, we’ll do it for you and make sure it’s continually up to date with the latest information.

Local SEO for moving companies from Blue Corona includes

  • Google Maps placement
  • Google My Business management
  • Web pages published and optimized targeting the most important service areas to your moving company
  • Localized keyword targeting
  • Citation management across the most important business directories for movers
  • Google Analytics installation and customization on your website
  • Monthly SEO reporting that details your moving company’s SEO performance
  • Regular blogging
  • And more

Other Offsite Factors

A part of building authority offsite includes generating links back to your website. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equal more search engine visibility; however, you must recognize that not all links are created equal!

Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content—content that is truly valuable to your prospective customers!

Why Blue Corona for Mover SEO?

Founded in 2008, Blue Corona is a digital marketing company for small businesses that helps local service companies, like movers, grow their business using the internet. Our expertise in the moving industry, combined with our extensive knowledge of search engine marketing, provides the perfect solution for moving companies who want to expand their search visibility on Google, Bing, and Yahoo.

We take great pride in working with movers throughout the United States.

Ready to rank #1 on Google? It’s time to contact us about our SEO services for moving companies!

Top Company SEO FAQs

SEO for moving companies is the process of updating, editing, and creating website contents and code that ranks well on search engines like Google. Your website needs to be fast, secure (HTTPS), and mobile-friendly. Your website also needs page after page of unique, remarkable, and optimized content. Lastly, you must continually earn new backlinks to your website, optimize your business citations, and generate more 5-star reviews on the web. Third, you must gain citations, links, and references from other relevant and authoritative websites. This process is SEO for moving companies.
In all SEO packages, we include:
  • A digital competitive analysis
  • Website content and code optimization
  • New website content and creatives
  • Local citation optimization (local SEO)
  • Measurement and analytics reporting
  • Continual tracking and tweaking of your campaign
  • And more
Yes! An SEO company handles the day-to-day management of your online presence so you can focus on what really matters—running your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize your website accordingly, you need to hire an SEO company.
At Blue Corona, we customize every moving company's SEO campaign to meet their needs, wants, and business goals. Our typical moving companies invest anywhere from $2,500 to $20,000 per month in SEO services.
If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.
Rankings are just one way to measure SEO success for movers. At Blue Corona, we subscribe to the mantra, "If you can't measure it, you can't manage it." In other words, you can't win the game if you don't know the score. Our SEO services for moving companies take a holistic approach to generate success, from increasing rankings to measuring year-over-year lead increases all the way down to connecting your SEO performance to revenue.
Yes. Blue Corona is a Google Premier Partner, the highest partnership status reserved for the top 3% of digital marketing agencies in North America.

Case Study

240% Lead Increase for Moving Company

Download – SEO Case Study Form

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Why Choose Blue Corona Over Other SEO Agencies?

At Blue Corona, we try and let our clients speak for us. Take a look at our customer reviews and hear straight from them why we are the best SEO agency for moving companies. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

  • You Don’t Have to Worry About Long-Term Contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll Own Every Single Deliverable, From Your Website to Your Content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
  • You’ll Optimize Your Marketing Costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You Get the Peace of Mind That We Will Bend Over Backward for You. Digital marketing for restoration companies is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You Get a Dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (U.S.-based) copywriter.
  • You Get Detailed Monthly Reports (you can actually understand) that connect campaign performance to your bottom line.
// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal
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// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

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