Digital Marketing for Solar Companies
Internet Marketing for Solar Companies Proven to Increase Leads & Panel Installs
Digital marketing is like a solar-powered home. You get a big return from choosing the right investment and a reputable company that knows what they’re doing. As a solar company, your website is your #1 sales and marketing tool for your business, not an online brochure. It’s a virtual sales rep that works 24/7/365 and is capable of generating hundreds of leads per month from homeowners in your area.
How do you reach more local customers? With solar marketing.
Blue Corona is a full-service online marketing agency specializing in digital marketing for solar companies. Using a combination of paid and organic advertising channels, we help solar companies:
- Increase Leads & Sales – First, we’ll increase leads by driving more traffic to your website through pay per click marketing, SEO for solar companies, social media, and a variety of other channels. Your solar company website will also be optimized from head to toe, including SEO-friendly website content and a blazing-fast website designed to convert more visitors into serviceable leads.
- Optimize Marketing Costs – Are your solar digital marketing campaigns producing little to no return on investment? Paying a fortune in PPC ads, resulting in high cost per leads, or worse, unqualified leads? Blue Corona’s solar marketing specialists will optimize your marketing campaigns for greater brand visibility and more leads at an affordable cost.
- Differentiate Their Brands Online – Deciding to install solar cells is a big decision for homeowners. Blue Corona will establish your brand as THE AUTHORITY in solar energy on the web, building confidence with customers and help you stand out from the competition online.
Ready to start growing your business? Contact us online to schedule your marketing game planning session with one of our solar digital marketing consultants.
Digital Marketing for Solar Companies: What It Takes To Get More Leads
How will we help your solar company grow? Our online marketing plans include a variety of digital marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and sales.
Digital Competitive Analysis
Blue Corona's solar digital marketing campaigns are customized to your specific needs and wants. Before ever signing a contract, let our team do the heavy lifting for you and complete a comprehensive digital competitive analysis. We'll deliver you customized, actionable insights to help you improve your online visibility, drive more website traffic, and generate more leads and sales from your website.
Website Design & Development
Your website should be your most powerful sales and marketing tool. In order to rank well on Google and other search engines, your website needs to be designed with strong calls to action, built on a mobile-friendly platform, and load for users with lightning speed. Blue Corona's website design team has worked with businesses of all sizes, from small, local solar companies to enterprise organizations.
Search Engine Optimization (SEO)
Did you know that 71% of all Google searches result in a page one Google organic click? This means if your solar company doesn't rank on search engines for keywords like "solar company near me" or "solar panel installation," you're losing out on leads and sales—guaranteed. SEO for solar companies will grow your revenue by driving qualified searchers on the web to your website. In other words, SEO keeps your phone ringing.
Local SEO & Reputation Management
Did you know that 93% of people ages 35-54 read online reviews for local businesses? In other words, homeowners and businesses who want to power their property with a renewable energy source will do their homework before hiring a solar company. Blue Corona's local SEO services and reputation management help your business rank on the web in your most desired cities and towns and ensure your online reputation isn't tarnished by negative reviews.
Pay Per Click Marketing (PPC)
Need the phones to ring right now? Pay per click marketing (PPC) for solar companies is a highly controllable and cost-effective digital marketing strategy to earn a top spot on Google and Bing search results pages. Blue Corona is a Google Premier Partner, a distinction awarded to the top 3% of marketing agencies in North America, giving you access to Google Ads beta programs a Google support team most solar marketing agencies don't have.
Email Marketing
Email marketing for solar companies is a cost-efficient strategy to educate your potential customers about the benefits of solar energy and to stay top of mind with ready-to-buy prospects. Blue Corona's email marketing team will handle the entire email marketing process for you, including designing your email newsletter templates, managing your customer lists, and delivering the right content at the right time straight to prospects' inboxes.
Social Media Marketing
Whether it's Facebook advertising, Instagram, or other social media platforms, social media marketing for solar companies is a smart bet for your business. Social media is an affordable alternative to traditional PPC advertising and can be specifically targeted to the audience you want to reach.
Customer Service Training & Lead Recovery
Your customer service reps (CSRs) are often your company's first interaction with marketing-generated leads and your best opportunity to convert the caller into a booked appointment. If your CSRs have a low booking rate, you have a crack in your sales funnel. Deliver world-class customer service with Smart Selling, a virtual customer service training program for solar companies and close more business from your existing lead pool with Lead Recovery.
Blue Corona Chat
When customers land on your website they expect to be able to communicate with your company on their terms, however they want. Enter Blue Corona Chat, an AI-based website chat for solar companies that responds to customers' inquiries within three seconds. Blue Corona Chat is easy to use, allows website visitors to find relevant info about your company, and puts key customer information (name, email, phone number, source of the lead) in the hands of your team quickly via real-time email notifications and optional live chat takeover by your CSRs.
Analytics & Ad Tracking
Blue Corona delivers complete transparency and visibility into the performance of your solar digital marketing campaigns. Our marketing analytics services help you track, analyze, and interpret the data your website collects. We then make data-driven recommendations to help you increase leads and sales and optimize your marketing investment on the web.
Monthly Reports & Dedicated Solar Marketers
You're a business owner, not necessarily a digital marketing expert for solar companies. That's why you'll be given a dedicated account manager as your single point of contact to help you cut through the noise and guide you along the journey of growing your business. You'll also have an entire team of digital marketing specialists working behind the scenes to increase leads and sales, optimize your marketing costs, and differentiate your brand online.
Case Study
15:1 ROI from Digital Marketing by Blue Corona
Download – SEO Case Study Form
What Makes Blue Corona Different from Other Solar Marketing Companies
At Blue Corona, we try to let our clients speak for us. Take a look at our Google reviews and hear straight from other local companies just like you as to why we are the best digital marketing agency for your needs.
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever. Unsatisfied with the performance of your storage marketing campaigns? Cancel at any time with a 30-day written notice.
- You’ll own every single deliverable, from your website to your content. Some storage companies’ digital marketing partners won’t let them keep their work when they leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
- You get the peace of mind that we will bend over backward for you. Digital marketing for self-storage and portable storage companies is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a U.S.-based copywriter.
- You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.
Get Started
with Blue Corona Today
Partnerships & Awards
