Local Services Ads Management for Home Service Franchises
Grow Franchisor Revenue & Brand Awareness With Local Services Advertising
Home service franchise brands are turning to Local Services advertising to connect with more customers in their markets. Found at the very top of Google search results, Local Services ads are the number one way to:
- Maximize brand visibility at the top of Google search results
- Build trust with consumers with a Google Guaranteed badge
- Generate qualified leads within your specific markets
- Get your money back for unqualified leads
At Blue Corona, we specialize in franchise marketing services for home service brands. We’ve worked with service organizations big and small, from nationally recognized moving companies to HVAC companies, plumbers, and more. We’ll help your franchisors generate verified local leads and boost your brand’s online presence without taking time out of your owners’ busy schedules.
Want to become a Google Guaranteed home services franchise brand? Looking for proven ways to affordably grow revenues across multiple locations? Contact us to learn more about our Local Services ad management for home service franchises!
Lead Capture - Free PPC Analysis
Local Services Ads Management for Franchises: What’s Included
Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process—that’s why. We cover it all from start to finish for franchisors and franchisees.
Program Application & Google Guaranteed Badge
Google doesn’t hand out badges to just any home services franchise. There’s a rigorous application process to earn the coveted Google Guaranteed badge. The Blue Corona team will guide you through the application process, required licenses, background checks, and insurance required to earn your badge for every location in your franchise network.
Profile Setup
Not sure how to set up a profile that will attract customers to each of your brand's locations? We do! Build a profile that showcases your most important home services when users click on your ads. We’ll even add unique value propositions to your profile to make your brand stand out from the competition.
Ad Setup & Campaign Launch
Whatever your home services franchise specializes in, the experts at Blue Corona will work with your team to identify the services for which you want to be found online. We’ll help you set up ad campaigns to showcase your expertise and launch them for maximum visibility.
Ad Bidding & Ongoing Management
Local Services ads aren’t something you launch and forget. They require constant maintenance for optimal lead generation. The Blue Corona team will provide ongoing management of your ads, including your locations' Local Services bid strategy and ad optimization for better performance and more calls from qualified leads.
Advertising Tracking & Reporting
To optimize your Local Services advertising, you need access to transparent data. Ensure your Local Services ads are performing their best with cost per lead reporting and revenue attribution services from Blue Corona. See how your ads are performing and maximize your marketing ROI across every location.
Lead Dispute
Once your franchisors and their team earn a Google Guaranteed badge, you can dispute Local Services leads that aren’t qualified. After all, why pay for leads that can't turn into revenue? Blue Corona has a team of Local Services specialists who can dispute the cost of a lead on your behalf. We work directly with Google so your franchisors don't have to. You get refunds for Local Services leads that don’t benefit your business to save money on marketing costs.
What’s the Difference Between Local Services Ads and Pay Per Click Advertising?
Local Services ads differ from pay per click (PPC) advertising in three distinct ways:
1. Pay Per Lead vs. Pay Per Click
Local Services ads are a type of pay per lead advertising. That means you only pay when a qualified lead contacts your home services franchise.
PPC ads are pay per click. That means that you pay whenever a user clicks on your ad, whether you get a lead or not.
2. Google Guarantee Badge vs. No Google Guaranteed Badge
Home service franchises investing in Local Services ads are awarded a Google Guaranteed badge. The Google Guaranteed badge means your brands are a verified business that has passed Google’s intensive application process. It also qualifies your business for refunds for unsatisfied customers who booked using Google’s Local Services.
PPC campaigns alone don’t off the Google Guaranteed badge or any benefits that come along with it.
3. Lead Dispute vS. No Lead Dispute
Local Services gives franchisors the ability to dispute the cost of unqualified leads. That means if a customer contacts your business looking for services you don’t offer, lives outside of your service areas, or is unqualified for any reason, you could qualify for a refund.
Since PPC campaigns are pay per click and not pay per lead, you’re not eligible to dispute or get refunds for bad leads. You can’t dispute a click!
Local Services Ads Ranking Factors
Much like SEO for home service franchises , Local Services ads use ranking factors to determine which brands rank higher than others. Google ranks Local Services ads based on four factors:
- Number of reviews and average rating – The more reviews and your higher rating online, the higher your ads will rank in the search results.
- Responsiveness – If you ignore leads generated from Local Services ads, Google will punish you by dropping your ads lower in the search results. Answer those calls.
- Proximity to searchers – Local Services users are looking for local businesses. The closer your business is to the searchers according to your Google My Business listing, the higher your ads will rank in the results.
- Maximum bid – The more you’re willing to spend for each qualified lead, the higher you’ll rank in the search results. Outbid competing home services franchises to stay at the top of the results.
The Marketing Leader for Home Services Franchises
If you’re looking for more qualified, local leads, you’re in the right place. Blue Corona is an industry leader in Local Services ads for home services franchises. We’ll work with you to create a personalized strategy to cost-effectively boost your online visibility. Ultimately we help your franchisors accomplish three core goals:
- Increase leads and sales
- Optimize marketing costs
- Differentiate their brands online
Contact us to start generating qualified leads from Local Services ads!
Case Study
24:1 ROI from Google Local Services Ads
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Why Select Blue Corona Over Other Local Services Ad Management Companies?
At Blue Corona, we try and let our clients speak for us. Take a look at what other home service companies have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own your ad creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
- You’ll optimize your marketing costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
- You get detailed monthly reports (you can actually understand) that connect Local Services performance to your bottom line.
Partnerships & Awards
