Digital Marketing for Restoration Companies

Restoration Marketing Strategies Proven to Increase Leads & Sales

The future of marketing for restoration companies is online. Today, 97% of consumers use the internet to find local services like water or fire damage repair. To increase leads and sales and create sustainable growth, your company needs to be found where your customers are—online. Successful restoration digital marketing campaigns maximize your online visibility by combining both paid and organic strategies to drive more visitors to your website. Our recommendation? Start with search engines. Keep reading to learn more about Blue Corona’s restoration digital marketing services, or contact us online for a free digital competitive analysis!

Read the Case Study: Blue Corona’s restoration marketing teams generated a 10,000% return on ad spend (ROAS) for this restoration company!

Online Marketing for Restoration Companies: What It Takes to Get More Restoration Leads

Blue Corona helps your restoration company grow revenue using a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs.

Before ever signing a contract, you'll know exactly how your website stacks up against your three biggest competitors and receive customized marketing insights from Blue Corona's restoration digital marketing consultants. Our team of marketing analysts will perform a digital competitive analysis and deliver you actionable insights on how to beat your competitors on the web, increase leads, and improve your online presence and performance.
You can't execute online marketing without a website. Blue Corona's restoration website design team combines the beauty of your brand with website design best practices that are proven to convert more online visitors into calls and leads. Our team has designed, developed, and launched more than 1,000 contractor websites since we first opened our doors in 2008.
Tired of not finding your business on the first page of Google search results? Are competitors outranking you for keywords like "restoration company near me" or "mold removal"? Search engine optimization (SEO) is the process of optimizing your website to rank higher on Google to generate more website visits. Blue Corona's restoration SEO analysts will guide your business to the top of Google, measurably improving keyword rankings and website traffic along the way.
Local SEO helps you rank higher on Google in the cities and towns you work in by combining traditional restoration SEO strategies with local SEO best practices. This includes citation building, ensuring your business's name, phone number, address, and website information is correct (and consistent) across online directories, like Google My Business. When combined with reputation management (responding and managing your online reviews and presence), your restoration company's website will be optimized for local search.
Sometimes, you need leads now and cannot wait for leads from long-term investments like SEO to pay off. Enter pay per click advertising for restoration contractors (PPC). PPC ads catapult your business to the top of Google search results. Unlike SEO, restoration PPC campaigns can generate calls and leads immediately for your business, helping you keep your schedule full of appointments in the short-term. Already running PPC campaigns? Our team will get to work optimizing your campaigns to reduce ad spend, get more leads, and increase your ROI from paid search.
Email marketing for restoration companies is simple, efficient, cost-effective, and read by relevant eyes. As a restoration contractor, you've built up a database of loyal customers and homeowners in your area who expressed interest in your services. Stay top of mind with your audience, educate them on new products and design trends, and provide promotions via email marketing for restoration companies to convert more leads into booked jobs.
Blue Corona's social media marketing services will help your business stand out from your top competitors. Engage with local customers and showcase your work through Facebook advertising, LinkedIn ads, Instagram, Twitter, and more! Restoration social media advertising is a low-cost alternative to traditional PPC advertising and can be specifically targeted to the audience you want to reach—homeowners who live in your service area.
With Smart Selling, a CSR training program, you can turn your team of CSRs into customer service experts. CSRs learn how to book more appointments, get to the root of your customers' restoration needs, and helps you increase ROI from your digital marketing investments. Combine Smart Selling with Lead Recovery, a service built to give you a second chance at closing new business, and watch your ROI measurably improve the performance of your restoration marketing campaigns.
Blue Corona Chat is an AI-based website chat for home service contractors that responds to customers' inquiries within three seconds—without the need of a human to manage the chat. Blue Corona Chat is easy to use, allows website visitors to find relevant info about your restoration business, and puts key customer information (name, email, phone number, source of the lead) in the hands of your team quickly via real-time email notifications and optional live chat capabilities.
As the leader in home services marketing data and analysis, Blue Corona's ad tracking and analytics expertise provides you complete transparency into the performance of your restoration digital marketing campaigns. Know which channels are generating true leads, which campaigns are producing the highest (and lowest) ROI, and make smarter marketing decisions to help you grow your business.
You're a business owner, not necessarily a digital marketing expert for restoration companies. That's why you'll be given a dedicated account manager as your single point of contact to help you cut through the noise of restoration marketing—guiding you along the journey of growing your business. You'll also have an entire team of restoration digital marketers working behind the scenes to increase leads and sales, optimize your marketing costs, and differentiate your brand online.

Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Case Study

15:1 ROI from Digital Marketing by Blue Corona

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What Makes Blue Corona Different from Other Restoration Digital Marketing Companies

At Blue Corona, we try to let our clients speak for us. Take a look at our Google reviews and hear straight from other contractors just like you as to why we are the best digital marketing agency for restoration companies.

  • You Don’t Have to Worry About Long-Term Contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll Own Every Single Deliverable, From Your Website to Your Content. Some siding company marketing agencies won’t let businesses keep their work when they leave. Not us.
  • You’ll Optimize Your Marketing Costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You Get the Peace of Mind That We Will Bend Over Backward for You. Digital marketing for siding companies is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You Get a Dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (U.S.-based) copywriter.
  • You Get Detailed Monthly Reports (you can actually understand) that connect campaign performance to your bottom line.
// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal

Partnerships & Awards

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience