Increase Leads & Sales with Over-the-Top Advertising & Connected TV Ads

Ever wonder how to advertise your service business on streaming services offering TV shows, movies, sports, and live TV? Well now you can with Blue Corona’s OTT advertising services for home service companies.

OTT or “over-the-top” advertising includes commercials viewed during long-form video content on popular streaming platforms like Sling and YouTube TV as well as TV network apps, like Fox Sports, Peacock (NBC), HGTV, and more. OTT is also available on connected TV devices (CTV)—smart TVs, gaming consoles, mobile phones, tablets, and computers.

Better yet, when choosing Blue Corona as your OTT ad agency, we guarantee your ads will be viewed, not skipped, via non-skippable ads on long-form content only. Your ads will run on top TV shows, hit movies, and sporting events, both live and on-demand.

Keep reading to learn more about Blue Corona’s OTT advertising services for home service companies, or contact us online to get started with OTT ads today!

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How Are OTT Ads Different from TV Spots?

OTT is very similar to traditional broadcast TV spots (or commercials). They’re video ads delivered to a hyper-specific audience via streaming services and CTV devices.

However, OTT advertising for home service companies has a major differentiator from commercials your customers see on TV: hyper-specific targeting options in your advertising.

What does that mean?

Unlike local TV spots that serve your commercials to a broad audience in hopes your ideal customers see them, OTT ads are viewed by local consumers who meet your ideal customer profile. OTT ads offer hundreds of targeting options. Build a custom audience that fits your ideal customer profile and take complete control of your advertising.

Get Started with Blue Corona Today

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Penguin Air, Plumbing & Electrical

Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

What’s Included in Our OTT Advertising Services for Home Service Companies

Blue Corona handles the entire OTT buying and planning process for you, from building a custom audience most likely to convert into new customers, to creating your video ads for you.

1) Business Intake

Our team will complete a thorough intake of your business and your marketing objectives. This gives us insights into the goals you’d like to achieve from your OTT campaigns and allows us to better guide you through the media planning and buying process. Everything we do is backed by data and comes from the perspective of a business owner. We always have your best interests in mind.

2) Custom Audience Building

After gaining an understanding of your marketing goals and objectives, our team will then build a custom audience to serve your OTT ads. OTT is about reaching the right customer at the right time—not advertising on ESPN via YouTube TV because you think your audience watches ESPN. We’ll help you target verified homeowners of a specific age range, who meet your desired household income levels, living in homes of a particular age, whose previous searches show a direct interest in home improvement and home comfort.

3) Media Buying & Negotiation

OTT advertising can be expensive when dealing directly with providers like Hulu, YouTube TV, and Sling. You get more buying power through Blue Corona’s strategic relationships with media providers, which saves you money on your advertising spots. We’ll then place the media buy on your behalf, so you don’t have to deal with pesky providers. Learn more about our media buying and planning services for home service companies.

4) Creative Services

Let us do the legwork so you don’t have to. We’ll work with you to craft the perfect script and messaging. Then, we’ll tackle the entire creative process, from scriptwriting to post-production, to create beautiful, impactful ads. You can be as hands-on or hands-off as you need to be.

5) Campaign Tracking

Like other OTT ad agencies, we provide you with detailed reporting and insights (impressions by ad, network-level reporting, impressions by audience segment, etc.). More importantly, with Blue Corona, you get even deeper reporting insights that you can’t get from other OTT ad agencies, including website traffic from OTT ads, new leads generated from OTT (phone calls, web chats, and web form submissions), and revenue generated from each campaign.

6) Revenue & Campaign Attribution

Unlike other OTT advertising services for home service companies, at Blue Corona, we can track OTT directly to your specific campaign goals. Need to hire 10 technicians? We can tell you exactly who applied as a result of OTT and who was hired. Looking to increase leads and sales? We’ll track OTT leads sources and work with you to provide full lead and revenue attribution from your OTT ads.

The Home Service Industry’s Leading OTT Ad Agency

At Blue Corona, we have a passion for growing businesses that serve their communities. As the leader in home services marketing, we offer OTT advertising services for home service companies in the following industries. Don’t see yours listed? Send us a message to see if we can help!

Contractors & Construction Companies
Electricians
Fire Protection Companies
Flooring Companies
Garage Door Companies
Gutter Companies
Home Builders
Home Service Franchises
HVAC Companies
Insulation Companies
Landscaping Companies
Moving Companies
Painting Companies
Pest Control Companies
Plumbing Companies
Remodeling Companies
Roofing Companies
Siding Companies
Solar Companies
Storage Facilities
Window & Door Companies
And more!

Home service companies can reach traditional pay-TV viewers, cord-cutters, and “cord-nevers” with Blue Corona’s OTT advertising services.

Start Advertising on Streaming Services, Smart TVs, Mobile Devices, Gaming Consoles & More

Ready to take your advertising to the next level? Contact us online to learn more about how you can increase leads and sales and differentiate your company from the competition with OTT advertising for home service companies!

Lead Capture – Free Competitor Analysis

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// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

OTT Advertising for Home Service Companies

Increase Leads & Sales with Over-the-Top Advertising & Connected TV Ads

Let's Grow Together

ENTER YOUR EMAIL TO GET STARTED

Email Subscribe – Global

How Are OTT Ads Different from TV Spots?

Penguin Air, Plumbing & Electrical

Problem

Solutions

Our Results

$34M

12%

54%

American Vintage Home

Problem

Solutions

Our Results

500+

10%

77:1

Arctic Air Conditioning

Problem

Solutions

Our Results

29%

100

14:1

What’s Included in Our OTT Advertising Services for Home Service Companies

1) Business Intake

2) Custom Audience Building

3) Media Buying & Negotiation

4) Creative Services

5) Campaign Tracking

6) Revenue & Campaign Attribution

The Home Service Industry’s Leading OTT Ad Agency

Start Advertising on Streaming Services, Smart TVs, Mobile Devices, Gaming Consoles & More

Lead Capture – Free Competitor Analysis

Get a FREE Competitor Analysis

// Testimonials

See What Our Clients Are Saying

Partnerships & Awards

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

Elevate Your Brand Presence

with a new website

Capture & Convert More Leads

without spending a dollar more on marketing