Blue Corona’s own Kylie Castrucci, director of paid media, joins BlueTube to discuss the current state of home services advertising and shares her tips for success.
Advertising on Google is getting more expensive, but paid media is an absolute necessity to grow your home service business these days. So, how do you know what platforms are best to help you achieve your goals, how much to spend, and how to continually drive performance forward?
It’s a real Catch-22.
That’s why I invited my colleague and director of paid media at Blue Corona, Kylie Castrucci, to answer all of your questions! With over 15 years of experience, Kylie is a seasoned expert in marketing, and she’s here to share her valuable insights with you.
In this episode, we discuss
00:02:26 The current state of paid media in home services marketing
00:08:11 Advertising platform control and more autonomy in contractor advertising
00:10:22 How much it really costs to advertise on Google
00:16:41 Diversifying your marketing…never put your eggs in one basket
00:18:46 Lead generating advertising strategies to drive more calls in 2024
00:23:27 When to expand your advertising portfolio
00:30:52 What contractors should look for in an advertising partner
00:32:47 Leveraging data in your paid media strategies
Guest
Kylie Castrucci – Director of Paid Media at Blue Corona
Over the past 15 years, Kylie has refined her marketing skills and cut her teeth working for some of the biggest brands in the U.S. Now, Kylie leads Blue Corona’s Paid Media team in supporting clients to grow their business through paid advertising solutions like Google Ads, Microsoft Advertising, YouTube ads, OTT, Yelp ads, and more.
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Brandon is Blue Corona's Sr. Director of Marketing and host of BlueTube, the home services podcast powered by Blue Corona. With more than a decade of marketing experience, Brandon leads the charge on Blue Corona's growth strategies and works closely with our partner organizations like ServiceTitan and Nexstar. When he's not analyzing marketing data, you can find Brandon enjoying the outdoors with his wife and two daughters (or if he's lucky, on the golf course).
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