Facebook Marketing for HVAC Companies
Looking to grow your HVAC business online? Facebook is a great platform to both create a community for your existing customers and reach more homeowners interested in your HVAC services in their area. At Blue Corona, we are experts in Facebook marketing for heating and cooling companies and can help you grow your following and engagement to get more out of the social network for your business.
Ready to get started? Contact us today or fill out a free social media analysis below.
Our Facebook Marketing Process for HVAC Contractors
Our process for Facebook is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Completing a Competitor Analysis
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outperforming you in audience size and engagement
- Analyzing content and messaging that performs well in your industry
Creating Engaging Organic Social Campaigns
- Researching content that has high engagement with your audience
- Posting and scheduling regular posts
- Monitoring engagement and interaction
Creating Data-Driven Paid Social Campaigns
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Split-testing ad copy
- Reporting and improving paid social ads
Tracking Your Social Campaigns
- Tracking your audience and reach
- Tracking engagement rates
- Tracking click-through-rate and leads
- Tracking your ROI on paid social campaigns
Managing Your Organic & Paid Social Campaign
- Managing and tweaking parameters for each campaign
- Monitoring engagement and interaction from customer base
- Monitoring engagement, leads, and sales from campaigns
- Building your audience across appropriate social channels
Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
- And more!
HVAC Facebook Campaigns
Facebook is a great way to engage with your current or potential customer base in your area. Content published to your HVAC company’s Facebook business page should be engaging, purposeful, and strategic. Facebook rewards companies that have higher engaging content (including text, photos, videos, and more) by showing them more frequently in the user’s newsfeed. We’ve done a lot of Facebook marketing for heating and cooling contractors, including content creation and curation to post regularly on business’s Facebook pages.
We work to create content calendars for posting that incorporate your services, resources on your website (especially engaging blog posts), promotions or coupons you’re currently running, and informative industry news (from industry leaders, such as ACHR, energy.gov, and more). By mixing up the posting schedule, we are able to optimize Facebook marketing campaigns to create the highest levels of engagements (including post likes, comments, and shares) that also lead to conversions and a solid ROI.
By mixing up the posting schedule, we are able to optimize Facebook marketing campaigns to create the highest levels of engagements (including post likes, comments, and shares) that also lead to conversions and a solid ROI.
Facebook Paid Ad Campaigns for HVAC Contractors
Facebook advertising allows you to target audiences that may not have seen your post otherwise, while also increasing brand awareness and product awareness. In addition, Facebook ads are a great driver of micro-conversions, whether for sharing coupons, increasing email sign-ups, or funneling additional traffic to your website.
Facebook campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. At Blue Corona, our social media specialists develop baseline data to better determine which type of Facebook ads are producing the lowest cost per lead and the highest return on ad spend—allowing you to eliminate ineffective advertising and maximize results for your HVAC company.
The cost per interaction on Facebook is typically lower than on Google AdWords or Bing Ads, so if you’re looking for a cost-effective alternative to pay per click, Facebook advertising is a great place to start. Not sure where to begin? Our HVAC-specialized Facebook marketers are who you need to call. We will run a data-driven paid campaign to increase brand awareness and drive potential leads to your website. We can target your Facebook advertisements based on user interest, demographics, and geography—for example, a recent Facebook paid campaign we ran for an HVAC contractor’s campaign targeted men and women ages 23-65 that were homeowners (not renting) within a 30 mile radius of the company’s office.
Get Started on HVAC Facebook Marketing with Blue Corona
Whether you need help setting up and optimizing your {industry} Facebook campaigns or you’d like to know where you can improve your existing Facebook marketing, Blue Corona can help. Call us today to request a free social media analysis.
You may be interested in learning whether your HVAC company needs a Facebook page (hint: it does!), social media tips for contractors, or the best Facebook ads for HVAC companies.
Case Study
842% Increase In Facebook Page Likes
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What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and social media marketing company on the planet! Unlike other social marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “social gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our social media marketing clients:
- A Dedicated Account Manager, someone that understands business and social media, to be your guide
- Detailed Monthly Reports (you can actually understand) that connect social performance to your bottom line
- A Support Team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to Our Proprietary Analytics Software(better data drives better results)
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