Social Media Marketing for Remodelers
Differentiate Your Brand Amplify Your Message with Remodeler Social Media Marketing
Did you know that 87% of pinners have purchased a product because of Pinterest? Or that 72% of Instagram users have purchased a product they saw on the app? If you’re not using social media marketing, you’re missing out on a lot of business.
Think your remodeling company doesn’t need an Instagram account or a Pinterest profile? Think again! Social media plays an increasingly important role in how customers interact with remodelers. Facebook alone has over 500 million active users spending over 700 billion minutes per month on the site. You would be insane not to market on this platform and other social media sites your customers just can’t seem to tear themselves away from!
Ready to start marketing your remodeling company on social media? We’re ready to help! Blue Corona’s social media specialists can assist with all aspects of your social media marketing—from account setup and graphic design to bid management, posting, tracking, and more.
Get a free social media analysis of your current campaign or contact us today to improve your remodeling company’s visibility on social media networks.
Our Social Media Marketing Process for Remodelers
Our process for social is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Completing a Competitor Analysis
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outperforming you in audience size and engagement
- Analyzing content and messaging that performs well in your industry
Creating Enaging Organic Social Compaigns
- Researching content that has high engagement with your audience
- Posting and scheduling regular posts
- Monitoring engagement and interaction
Creating Data-driven Paid Social Compaigns
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Split-testing ad copy
- Reporting and improving paid social ads
Tracking Your Social Compaigns
- Tracking your audience and reach
- Tracking engagement rates
- Tracking click-through-rate and leads
- Tracking your ROI on paid social campaigns
Manage Your Organic & Paid Compaign
- Managing and tweaking parameters for each campaign
- Monitoring engagement and interaction from customer base
- Monitoring engagement, leads, and sales from campaigns
- Building your audience across appropriate social channels
Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
- And more!
How Blue Corona Helps Remodelers with Social Media
Our social media services include:
Social Media Campaign Management
Run specific social media campaigns to energize your fan-base, drive traffic to your Facebook, Instagram, or Pinterest page, or raise awareness around a new remodeling product or service! Sweepstakes, giveaways, and other contests are a proven way to generate new “Likes” to your page and buzz around your name. Best of all, they are relatively low-cost to run and can be specifically targeted to the audience that you want to reach!
Our social media specialists will develop baseline data to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. We can help you track and test paid social media campaigns on a variety of platforms, including:
- Facebook – Facebook allows for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).
- Houzz – Houzz is a great way for remodeling companies to connect with customers who are looking for home improvement ideas. Houzz Pro+, the network’s paid platform, allows you to increase your photos and visibility, get more insights about your profile, and choose multiple categories and service areas. Check out our Houzz case study, where we helped one remodeler increase their Houzz visits by 378%!
- Twitter – Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.
- YouTube – YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account.
- LinkedIn – LinkedIn Ads allows you to engage with B2B customers. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions).
- Pinterest – If you’re a remodeler, Pinterest is one platform you can’t ignore. Modern homeowners plan their remodels from start to finish with help and ideas from this social platform. Nudge them toward using your company by providing them with images of their dream remodel.
- Instagram – 72% of Instagram users have purchased a product from an account they found in the platform. Instagram is your ideal place to share your creativity and amazing design work, so don’t miss out!
Other Social Media Services for Remodelers
- Social media analytics and reporting – Our custom social media analytics provide clients with valuable insights into the communities around their brand. From overall community demographics to engagement reports that show how successful specific campaigns are playing out, our reports help remodeling business owners more specifically target their marketing message.
- Brand monitoring – If your customers are online, there’s a good chance they are talking about your remodeling business! Through review sites and social networks, customers are expressing their opinions of businesses both positively and negatively. Keep on top of what people are saying about your remodeling company through Blue Corona’s state of the art monitoring tools! We’ll continually monitor the web for any new mentions of your company on blogs, review sites, or social networks.
- Reputation management – Managing your online reputation is one of the most important marketing strategies you can employ! Negative comments and reviews can hurt your search engine rankings and they can be damaging to your ability to attract new clients. Actively engaging your customers and your reviews online will allow your business to stay ahead of the news and control how your company is perceived.
Remodeling Company’s SEO?
The social media debate has been raging for years in the search world, and our verdict is that yes, social media helps SEO indirectly. Matt Cutts, head of the Google Webspam team, has adamantly denied that they matter. On the flip side, smart people have done studies and basically said “nah, they do matter.” Below is a snippit from the Moz ranking factors survey, that shows social media—especially Facebook—really correlates to search results.
Facebook likes and shares influence rankings—just not in the way we think of a traditional ranking. Simply getting more likes and shares isn’t going to make a direct result—but it means you’re attacking your web marketing strategy in a successful way. We know Bing has played around with Facebook influencing results—and they very much matter there, still. Eventually, with web personalization trends, Facebook and other social factors are going to play a major role in how we find things on the internet going forward. The time is now to get going on it.
What Makes Us Different
Blue Corona is much more than an SEO or social media company—we truly see ourselves as a web marketing partner to your remodeling business. We market your business as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your remodeling company on the Web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping remodeling companies just like yours get more leads and sales from the Web. Sign up for a free social media analysis or call us today and we’ll refer you to our happy remodeling clients!
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What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and social media marketing company on the planet! Unlike other social marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “social gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our social media marketing clients:
- A dedicated Account Manager, someone that understands business and social media, to be your guide
- Detailed monthly reports (you can actually understand) that connect social performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
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