Local SEO Services for Electricians
Increase Leads & Sales from Local Customers with Local SEO Services
Go to Google and search “electrician near me.” Is your company found at the top of Google search results, or in Google’s local pack (“maps listings”)? If not, you’re losing out website traffic and leads from qualified customers within your service area.
Local search engine optimization (SEO) for electricians is the number one way to:
- Increase your website’s rankings on search engines like Google, Bing, and Yahoo
- Drive more website traffic from the local pack (maps listings) on search engines
- Help mobile users more easily find and access your electrical company’s website
- Put your business on Google Maps and other navigational apps
- Increase leads and sales from customers with local search intent
Why Local SEO for Electricians Matters
Today’s consumers search, and buy, local. This means that more and more customers are searching online for keywords like, “electrician near me” and “electrician in [City]“. Did you know that:
- “Near me” searches have grown by over 200% in the past two years from mobile devices?
- 97% of people learn more about a local company online than anywhere else?
- “Near me tonight/today” type searches grew by more than 900% over the last two years?
- 92% of searchers will pick businesses on the first page of local search results?
As a business owner, VP of Sales, or Marketing Director, if you’re not investing in local SEO services for electricians, you’re missing out on hundreds of leads and sales to your competitors—guaranteed.
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What Is Local SEO?
Local SEO stands for local search engine optimization. Similar to traditional SEO for electricians, local SEO services provide many benefits to your electrician marketing campaigns:
- Increase its local online visibility
- Outrank its local competitors
- Generate more organic traffic to your website
- Increase leads and sales from within a specific service area
A winning local SEO strategy is critical for both residential and commercial electrical contractors looking to drive more leads and sales from neighboring customers.
Think of local SEO like the modern-day phone book. While the calls you receive from newspaper ads and the Yellow Pages are dwindling (or non-existent), local SEO helps you generate more calls and online contact forms from your website.
How Local SEO Services Grow Your Electrical Contracting Business
Local SEO:
- Increases online visibility for local consumers – 97% of people go online to find local services, and 95% of them won’t go past the first page of the search results. Local search engine optimization works to increase your page rankings, therefore increasing your online visibility.
- Increases web traffic, leads, and sales from local visitors – If you’re a local company, getting web visits and leads from users in a different city, state, or country won’t do anything to build your business. With local SEO, you increase traffic from consumers in your specific service areas, which means you’ll get a higher visit-to-sale rate.
- Provides more targeted geographic campaigns – Modern consumers expect hyper-personalized online experiences. With local SEO, you can target campaigns to extremely small, localized groups of consumers.
- Differentiates your brand from competitors – Fewer than 50% of businesses currently choose to invest local SEO services. What that means for you is a big opportunity to get ahead and stand out in directories, maps, local searches, and social media.
In today’s digital age, ranking on the first page of search engines like Google, Bing, and Yahoo can result in hundreds of more leads per month for your electrical business. Local SEO services for electricians allow you to drive more website traffic from qualified customers within your most desired service areas.
Does Your Business Need Professional Local SEO Services & Campaign Management?
You may not know whether or not you need local SEO services, you just know your phone isn’t ringing—that’s a problem.
If your business matches any of the conditions below, you need local search help:
- You own or work for an electrical company who relies on local customers for sales and revenue
- You have a company with specific service areas: Neighborhoods, towns, cities, etc.
- You are a franchisor or franchisee offering electrical services to residential and commercial customers
- You want more traffic, leads, and sales within specifically designated market areas (DMAs)
- You want to secure your business listings on online directories like Google My Business, Bing Places, Facebook, Yelp, and the Better Business Bureau (BBB)
- You want your company to show up on maps and navigation apps or in Google’s local pack
- Your electrical company has multiple offices or provides services in more than one city or DMA, but does not offer products or services nationwide
Local SEO Services for Electricians: Packages & What's Included
At Blue Corona, we include a variety of services and local SEO tactics to improve the performance of your local SEO campaigns. These include:
Completing a Local Competitor Analysis
- Completing a market analysis of your service areas
- Finding local competitors currently outranking you on the web for your electrical services
- Analyzing search terms, monthly search volumes, and more in your market
Building and Monitoring Local Citations
- Auditing citations across all relevant online directories
- Editing all local citations to include the right name-address-phone number (NAP citations)
- Creating new citations
- Discovering more local citation opportunities
- Managing and monitoring local listings
Publishing and Optimizing Localized Website Content
- Performing continual keyword research to find what and how your customers are searching for your services
- Publishing locally targeted website content that improves your local search rankings and provides a seamless user experience
- Adding microdata to your website (schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local rank
- Optimizing landing pages on a continual basis
Optimizing and Managing Your Google My Business Account
- Optimizing your company’s Google My Business page for your business address and phone number
- Claiming your Google Maps listing
- Optimizing your Google My Business page for backlinks
- Optimizing your business hours and services on Google My Business
Tracking Your Campaigns
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top three local competitors
- And more
Analytics Tracking and Reporting
- Installing and monitoring advanced Google Analytics tracking
- Setting up and monitoring tracked phone lines for your campaigns
- Providing detailed reports on how our services are impacting your business overall
Local SEO Services for Electricians: Pricing
Not all digital marketing is created equal, and neither should your local SEO campaigns or the price you pay.
Before we can provide you with an accurate quote, our team first needs to understand the unique challenges of your local market and establish benchmarks for your current local SEO performance. Then, we’ll craft a custom-tailored local SEO strategy that will improve your electrical company’s online visibility and lead flow.
Contact us online online for more information about our local SEO services and packages for electricians.
Comprehensive Digital Marketing & Local SEO Solutions for Electricians
If you’re looking for a “local SEO services near me,” you’ve come to the right place. Your customers are searching for your business—let Blue Corona help them find you.
Electricians' #1 Choice for Digital Marketing
Blue Corona specializes in providing the best digital marketing services for home service companies. Our team has extensive experience generating more leads and sales for electrical contractors and know just what it takes to create a winning local SEO strategy.
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Give us a call or contact us online to learn more about our local SEO services for electricians!
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