In this 60-minute webinar, we discuss the differences between OTT and cable TV, the impacts of brand marketing campaigns on lower-funnel strategies like PPC, and how contractors are leveraging OTT ads to drive leads year-round.
Highlights
- 9:53 – 12:57: An overview of OTT ads and streaming TV
- 13:06 – 14:47: Why OTT advertising is more effective than TV
- 15:09 – 16:09: OTT demographic targeting
- 16:11 – 19:30: Do Alexa and Siri listen to us?
- 21:57 – 24:46: How a strong brand impacts your overall marketing performance
- 25:57 – 28:07: Tracking OTT via Brand Left and OTT-assisted leads
- 28:08 – 30:09: How to leverage OTT to build brand awareness and drive leads year-round
- 30 – 50: Q&A with Blue Corona’s OTT advertising experts
Learn More About OTT Advertising
Read more about Blue Corona’s OTT advertising services for contractors, or contact us online if you’re ready to get started.
